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Women's rugby registrations in New Zealand 'through the roof'
The excitement and influence of the 2021 (played in 2022) Rugby World Cup was evident well before the tournament kicked off, and just a few weeks after club registration for 2023 opened around New Zealand, we’ve got the numbers to measure just how inspirational the Black Ferns’ performance was.
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New Zealand Rugby’s General Manager of Community Rugby Steve Lancaster joined the All Blacks podcast this week and shared some insights into the state of the game at the grassroots level.
Unsurprisingly, he reported the women’s game had seen a monumental increase in registrations. Lancaster used a comparison to 2022 as well as a comparison to 2019 as pre-Covid numbers are more relevant to the state of normalcy currently enjoyed.
“Our women’s and girl’s numbers are through the roof,” he said. “We’ve been tracking consistently from the beginning of registrations to approximately double where they were last year and we’re forecasting those numbers to be significantly up on 2019.
“but it’s bigger than that right? It’s about what this game has done to the national psyche and awareness of the game and that the game is a game for all.
“The World Cup and the Black ferns last year have introduced a whole new bunch of rugby role models that probably didn’t exist or certainly not to the same degree before last year so that’s a real positive. Over half the people who attended World Cup fixtures last year were attending a rugby game for the first time.”
Lancaster also reported on how New Zealand’s rugby community is embracing and catering for the women’s game like never before.
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“Our system is much more aware of the opportunity with women’s and girl’s participation and also the demand for it. We’re seeing clubs standing up girl’s teams and women’s teams where they haven’t before. We’re seeing provincial unions initiating girl’s only grades at teenage level and new and expanded women’s grades.
“So, system readiness along with the massive exposure at the end of last year and the fantastic role modelling that came out of that campaign has helped a lot.”
Assisting the provincial and club level growth is investment from New Zealand Rugby and their recent deal with private equity firm Silver Lake.
“Seven and a half million was invested directly into the club network, the majority of that investment has gone into facilities.
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“For a lot of clubs they simply weren’t or aren’t equipped to teams populated with women and girls – having urinals as opposed to toilet cubicles, shower cubicles vs mass showers so there’s been a lot of investment into club facilities to make them more welcoming for women and girls.
“Our girls activator program, we’ve got 14 of those around the country, gives girls a first exposure to rugby. We started that last year and we’ll continue that this year and we’re projecting 150,000 girls will have a rugby experience through that program this year.”
Earlier this month, New Zealand Rugby released a ten-year strategy for growing the women’s game. The strategy is the result of 12 months of consultation and development, with 1,500 hours of feedback provided by more than 2,200 people in the rugby community.
“We’ve got a much more focused and deliberate approach to growing the game for women and girls,” Lancaster said of the new strategy. “And that’s not just in a playing capacity, but it’s actually women in rugby.
“Underpinning the strategy is significant investment in women’s and girl’s rugby, so 22 million dollars next year budget within NZR for growing the women’s and girl’s game. We’ve got six new roles within NZR alone, we’ve got new programs that we’re standing up so there’s a bit of substance behind the rhetoric as well.”
Comments on RugbyPass
Jake White talks more sense than anything I've read in the last 5 years. Hope someone's listening.
9 Go to commentsThe Springboks tried going down the road of only picking home-based players and it was an unmitigated disaster in 2016 and 2017. Picking overseas-based players has been one of the main reason the Boks have done so well since 2018, not only because of the quality Rassie could call on, but because of the knowledge and experience those players brought into camp from England, France and Japan. With some of the big names playing abroad it also gave younger players in SA the chance to break through at franchise level. Would we have seen the emergence of a Ruan Nortje if RG and Lood were still at the Bulls? Not so sure. I understand why Jake would want to block players leaving since his job depends on good results but it’s an approach that would take Bok rugby back to the bad old days and no South African wants to see that.
9 Go to commentsExeter were thumped by 38 points. And they only had to hop on a train.
34 Go to commentsI am De Groot.
1 Go to commentsHad hoped you might write an article on this game, Nick. It’s a good one. Things have not gone as smoothly for ROG since beating Leinster last year at the Aviva in the CC final. LAR had the Top 14 Final won till Raymond Rhule missed a simple tackle on the excellent Ntamack, and Toulouse reaped the rewards of just staying in the fight till the death. Then the disruption of the RWC this season. LAR have not handled that well, but they were not alone, and we saw Pau heading the Top 14 table at one stage early season. I would think one of the reasons for the poor showing would have to be that the younger players coming through, and the more mature amongst the group outside the top 25/30, are not as strong as would be hoped for. I note that Romain Sazy retired at the end of last season. He had been with LAR since 2010, and was thus one of their foundation players when they were promoted to Top 14. Records show he ended up with 336 games played with LAR. That is some experience, some rock in the team. He has been replaced for the most part by Ultan Dillane. At 30, Dillane is not young, but given the chances, he may be a fair enough replacement for Sazy. But that won’be for more than a few years. I honestly know little of the pathways into the LAR setup from within France. I did read somewhere a couple of years ago that on the way up to Top 14, the club very successfully picked up players from the academies of other French teams who were not offered places by those teams. These guys were often great signings…can’t find the article right now, so can’t name any….but the Tadgh Beirne type players. So all in all, it will be interesting to see where the replacements for all the older players come from. Only Lleyd’s and Rhule from SA currently, both backs. So maybe a few SA forwards ?? By contrast, Leinster have a pretty clear line of good players coming through in the majority of positions. Props maybe a weak spot ? And they are very fleet footed and shrewd in appointing very good coaches. Or maybe it is also true that very good coaches do very well in the Leinster setup. So, Nick, I would fully concurr that “On the evidence of Saturday’s semi-final between the two clubs, the rebuild in the Bay of Biscay is going to take longer than it is on the east coast of Ireland”
11 Go to commentsWhat was the excuse for the other knockout blowouts then? Does the result not prove the Saints were just so much better? Wise call to put your eggs in one basket when you’ve got 2 comps simultaneously finishing.
34 Go to commentsReally hope Kuruvoli and his partner rock the Canes.
1 Go to commentsI wonder what impact Samson has had on their attack, as the team seems less prone to trundle it up the middle, take the tackle and then trundle it up again. I lost faith in the coach last year as the Rebelss looked like a 2nd/3rd rate South African team. I also disliked Gordon standing back, often ignored as the forward battle went on and on. Maybe its our Aussie way of not getting off our A***’s until the enemy is at the gate.
86 Go to commentsThanks for the write up. Great to see the Rebs winning, I am a little interested in how they will go against the remaining kiwi teams, I think they’ve only played Hurricanes and Highlanders but how great to see these players performing!! I also see Parling has a job beyond June 30! A good move by RA? Also how do you fix the Rebels previously scratchy defence?
86 Go to commentsbe smart - go black
13 Go to commentsNext week the Crusaders hopefully have Scott Barrett back. Will be great to have the captain back. Hopefully he will be the All Black captain as well.
12 Go to commentsExciting place to be for the young fella. I expected he was French Polynesian when I saw him included in the France 6N squad (after seeing him in NZs), and therefor be strong grounds we might loose him to rugby down here. Good, in that he is good enough to warrant such a profile, and from a journalism’s fan interaction aspect, to finally get a back ground story on the fella. Hope he has settled into NZ OK and that at least one rugby country will fit with him to help his development, which, if so, he should surely continue for a few years, and then that he can experience France to it’s fullest with a bit more maturity and less reliance on family than you would have at his current age. A good 3 or 4 years before he would be ready for International duty if he wanted to wait. Of course he already sounds good enough to accept a call up, and to cap himself, in the more immediate future (he’d have to be very very good in the case of the ABs), and he’ll get a great taste of that being with the Canes who have a bunch who are just a few years further into their career and looking likely Internationals themselves.
13 Go to commentsI remember towards the end of the original broadcasting deal for Super rugby with Newscorp that there was talk about the competition expanding to improve negotiations for more money - more content, more cash. Professional rugby was still in its infancy then and I held an opposing view that if Super rugby was a truly valuable competition then it should attract more broadcasters to bid for the rights, thereby increasing the value without needing to add more teams and games. Unfortunately since the game turned professional, the tension between club, talent and country has only grown further. I would argue we’re already at a point in time where the present is the future. The only international competitions that matter are 6N, RC and RWC. The inter-hemisphere tours are only developmental for those competitions. The games that increasingly matter more to fans, sponsors and broadcasters are between the clubs. Particularly for European fans, there are multiple competitions to follow your teams fortunes every week. SA is not Europe but competes in a single continental competition, so the travel component will always be an impediment. It was worse in the bloated days of Super rugby when teams traversed between four continents - Africa, America, Asia and Australia. The percentage of players who represent their country is less than 5% of the professional player base, so the sense of sacrifice isn’t as strong a motivation for the rest who are more focused on playing professional rugby and earning as much from their body as they can. Rugby like cricket created the conundrum it’s constantly fighting a losing battle with.
9 Go to commentsOh wow… “But as La Rochelle proved in winning in Cape Town this season, a cross-continental away assignment need not spell the end of days.” La Rochelle actually proved quite the opposite. After traveling to Cape town and back they (back-to-back and current champs) got mercilessly thumped the next week. If travel is not the reason, why else would a full-strength powerhouse like La Rochelle get dumped on their @r$e$ one week later?
34 Go to commentsYou know he can land a winning conversion after the full time siren is up. (Even if it takes two attempts.)
5 Go to commentsA very insightful article from Jake. I would love to know how South African’s feel about their move to Europe. Do you prefer playing in Europe or want to go back to Super Rugby?
9 Go to commentspure fire
1 Go to commentsA very well thought out summary of all the relevant complications…agree with your ”refer the Cricket Test versus 20/20 comparison”. More also definitely doesn't necessarily mean better!
9 Go to commentsMust be something when you are only 19 y.o and both NZ and France want you. Btw he wasn’t the only new caledonian in french U20 as Robin Couly also lived in Noumea until 17. Hope he’s successful wherever he chooses to play.
13 Go to comments“Several key players in the Stade Rochelais squad are in their thirties” South Africans are going to hate the implications of that comment!
11 Go to comments