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Premiership final attracted biggest TV audience in 25-year history
Premiership Rugby have revealed that television coverage of the Gallagher Premiership Rugby 2021/22 season shattered previous audience records, with last Saturday’s final between Leicester and Saracens the most-watched match in the tournament’s 25-year history. It more than doubled the previous high for a final, while previous season-long BT Sport records were also broken.
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A Premiership Rugby statement read: “For the first time, the final was broadcast on terrestrial television (ITV4) alongside the league’s long-term partner BT Sport. The game, won 15-12 by Leicester, was watched by an average audience on ITV4 of 597,000 (peaking at 831,000), and at the same time an average audience of 349,000, (peaking at 480,000) tuned into BT Sport, making it the most-watched Premiership Rugby match ever.
“The final had an average audience of 946,000 (1.3 million peak) – 113 per cent higher than the previous best for a final in 2009. Across 2021/22 live average audiences on BT Sport were up 21 per cent, which is also 12 per cent higher than the previous best in 2018/19.
“A cumulative average audience of 14.5 million people watched live Premiership Rugby on BT Sport and ITV in 2021/22. A cumulative average audience of 3.2m watched Premiership Rugby highlights on ITV.
“The 2021/22 season also marked the launch of PRTV Live where all Gallagher Premiership Rugby matches not on BT Sport or ITV were shown live, making every game accessible. The launch exceeded our expectations and we can confirm it will be back for 2022/23 with plans for fans to be offered a new season ticket.
“The final also had an impressive audience share of 12.6 per cent, across ITV and BT Sport, which means that one in eight people watching TV in the UK last Saturday afternoon were watching the Premiership Rugby final.”
Premiership Rugby CEO Simon Massie-Taylor said: “On the pitch, this Premiership Rugby campaign has been unmissable, and to see that off the pitch records also fell shows we are taking significant steps towards our ambition of growing the game and reaching new fans.
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“This season our live coverage on BT Sport and ITV was watched by a remarkable cumulative average audience of 14.5m. We also brought back the popular weekly Sunday night ITV highlights show and ensured all matches not screened live on BT Sport or ITV were accessible to fans on PRTV Live.
“Our vision for the Premiership final is to create a national sporting moment and to do this we need to make it accessible to all. Achieving this record average audience has exceeded our original expectations and breaks all our previous records. The final audience peaked at more than one million, which is a big step towards our goal and we thank BT Sport and ITV for making this possible.”
“The next Premiership Rugby final – on Saturday, May 27, 2023 – is planned to be on the ITV main channel as well as BT Sport so we hope to break the record again and to grow the club game further.”
Comments on RugbyPass
I’m guessing Carl Hayman would have preferred to have stayed in NZ with benefit of hindsight. Up north there is the expectation to play twice as many games with far less ‘player management’ protocols that Paul is now criticising. Less playing through concussions means longer, healthier, careers. Carter used as the eg here by Paul, his sabbatical allowed him to play until age 37. OK its not an exact science but there is far more expectations on players who sign for Top 14 or Engl Prem clubs to get value for the huge salaries. NZR get alot wrong but keeping their best players in NZ rugby is not one of them. SA clubs are virtually devoid of their top players now, no thanks. They cant threaten the big teams in the Champions Cup, the squads have little depth. Cant see Canes/Chiefs struggling. Super has been great this year, fantastic high skill matches. Drua a fantastic addition and Jaguares will add another quality team eventually. Aus teams performing strongly and no doubt will benefit with the incentive of a Lions tour and a home RWC. Let Jordie enjoy his time with Leinster, it will allow the opportunity for another player to emerge at Canes in his absence.
4 Go to commentsLove that man, his way to despise angry little men is so funny ! 😂
4 Go to comments“South African franchises would be powerhouses if we had all our overseas based players back in situ. We would have the same unbeatable aura the Toulouses, Leinsters or Saracens of this world have had over the last decade or so.” Proof that Jake white does not understand the economics of the game in SA. Players earning abroad are not going to simply come back and represent the bulls. But they might if they have a springbok contract.
22 Go to commentsA lot of fans just joined in for the fun of it! We all admire O'Gara and what he has done for La Rochelle
4 Go to commentsThe RFU will find a way to mess this up as usual. My bet is there will be no promotion into the the Premiership, only relegation into National League One. Hopefully they won’t parachute failed clubs into the league at the expense of clubs who have battled for promotion.
7 Go to commentsWell that’s the contracts for RG and Jordie bought and paid for. Now, what are the chances we can persuade Antoine to hop over with all the extra dosh we’ll have from living at the Aviva & Croke next season…??? 🤑🤑🤑
13 Go to commentsWow, that’s incredible. Great for rugby.
13 Go to commentsYou probably read that parling is going to coach the wallaby lineout but if not before now you have.
14 Go to commentsIf someone like Leo Cullen was in O’Gara’s place I don’t hear Boo-ing. It’s not just that La Rochelle has hurt Leinster and O’Gara is their Irish boss. It’s the needle that he brings and the pantomime activity before the game around pretending that Munster were supporting LaRochelle just because O’Gara is from Cork. That’s dividing Irish provinces just to get an advantage for his French Team. He can F*ck right off with that. BOOOOO! (but not while someone is lying injured)
4 Go to commentsDid the highlanders party too hard before the game? They were the pits.
1 Go to commentsWhat a player! Not long until he’s in the England side, surely?
2 Go to commentsHe seems to have the same aura as Marcus Smith - by which I mean he’s consistently judged as if he’s several years younger than he actually is. Mngomezulu has played 24 times for the Stormers. When Pollard was his age he had played 24 times for South Africa! He has more time to develop, but he has also had time to do some developing already, and he hasn’t demonstrated nearly as much talent in that time as one would expect. If he is a generational talent, then it must be a pretty poor generation.
6 Go to commentsThe greatest Springbok coach of all time is entirely on the money. Rassie and Jacques have given the south african public a great few years, but the success of the springbok selection policy will need to be judged in light of what comes next. The poor condition that the provincial system is currently in doesn’t bode well for the next few years of international rugby, and the insane 2026 schedule that the Boks have lined up could also really harm both provincial and international consistency.
22 Go to commentsJake White is a brilliant coach and a master in the press. This is another masterclass in media relations and PR but its also a very narrow view with arguments that dont always hold water. White wants his team to win, he wants the best players in SA and wants his team competitive. You however have to face up to the reality of a poor exchange rate and big clubs with big budgets. SA Rugby cant compete and unless it can find more money SA players will keep leaving regardless of Springbok eligibility and this happened in 2015 - 2017. Also rugby is not cricket. Cricket has 3 formats and T20 cricket is where the money is at. When it comes to club vs country the IPL is king but that wont happen because the international calendar does not clash with the club calendar in rugby. So the argument about rugby going down the same path as cricket is really a non-starter
22 Go to commentsNZ rugby seem not to have learnt anything from professional rugby. Super rugby was dying and SA left before they died with the competition. SA rugby did a u turn on their approach to international players playing overseas and such players are now selected for Bok teams. As much as each country would love to retain their players playing in local competitions, this is the way the world is evolving my friends. Move with it or stay 20 years behind the times. One more thing. NZ rugby hierarchy think they are the big cheese. Take a more humble approach guys. You do not seem to have your players best interests at heart.
4 Go to commentsBeaches? In Cardiff? Where?
1 Go to commentsHe is right , the Crusaders will be a threat. Scott Barrett, ( particularly), Fergus Burke , Codie Taylor, ( from sabbatical) etc due back soon for the Crusaders. There are others like Zach Gallagher too. People can right the Crusaders off, Top 8 , here we come !!
1 Go to commentsWe will always struggle for money to match the other sides but the least the WRU can do is invest properly in Welsh rugby. Too much has been squandered on vanity projects like the hotel and roof walk amongst others which will never see a massive return. Hanging the 4 pro sides out to dry over the last decade is now coming back to bite the WRU financially as well as on the pitch. You reap what you sow.
1 Go to commentsWhat do you get if you cross a doctor with a fish? A plastic sturgeon
14 Go to commentsWhat happened to feleti Kaitu’u? Hasnt played in a while right?
1 Go to comments