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Phil Waugh: Super Rugby must speed up to lure fans back
Rugby Australian boss Phil Waugh is adamant speeding up the game and having the ball in play longer is paramount to winning back disillusioned fans.
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Waugh is in Auckland for a Super Rugby Pacific interim board meeting with his New Zealand Rugby Union counterpart Mark Robinson, which many might also describe as crisis talks for the ailing code in Australia.
While Super Rugby Pacific interim chair Kevin Molloy rejected the assertion that the competition was “in strife”, the three heavyweights of the SANZAR alliance agree they must be proactive to stop the decline in interest.
Molloy said Monday’s meeting was an important “starting point” in which the board brainstormed for hours about how to “reignite the flame” among fans.
“I don’t think it’s fair to say we’re in strife,” he said.
“But it’s fair to say that we are really cognisant of the fact that we’re not just competing with the powerhouses of the NRL and other major sporting events.
“But we’ve got an entertainment industry out there and it’s tough for people at the moment.
“It’s tough in terms of where they spend their discretionary dollar.”
Waugh is convinced fans need to see the ball in play more and says stoppages must be minimised.
Incredibly, statistics showed that the ball was actually in play for less than half of the 80-minute match times during the 2022 Super Rugby Pacific season.
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Improvements were made this year, with less intervention from television match officials (TMOS) but Waugh said even more tweaks were likely to be in store during 2024.
“We’ve been leaders of innovation probably when Super Rugby started (in 1996),” he said.
“It was innovative, it was fast and it was the best provincial competition in the world. We need to get back there.
“If you think about what can we tinker with, interestingly, if I talked about ball in play, it was actually ball out of play. It was stoppage time when really you lose a lot of the consumer engagement.
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“So for the fans, how do we actually shorten the ball out of play? Maximise ball in play to actually speed the game up?”
With Australian wins over Kiwi opposition few and far between over the past decade and more, Waugh accepts improvement must be made by the ACT Brumbies, Queensland Reds, NSW Waratahs, Melbourne Rebels and Western Force for the competition’s integrity.
“We know our performances across not just the international game but the Super Rugby performances haven’t been the level they need to be,” he said.
Molloy also conceded even in these tough times that the Australian and New Zealand governing bodies may need to invest more in order to revive interest levels in Super Rugby.
“I think there is a fiscal reality that they are going to have to invest more than what they have invested in the past,” said the interim chair.
Comments on RugbyPass
Ben Smith you really make some good points in this article, the Springboks were not close to perfect and good still beat the All Blacks, imagine if they were as good as they were against France what a hiding the All Blacks would have gotten… maybe another Twickenham drubbing
220 Go to commentsIt is a good argument to keep the Rebels for one more year but also isnt this just opening the door as well for keeping them beyond 2025. If they can create some sort of financial stability in the next year and if their performances lift as they have this season then how would RA even cull them after that? It might be the most cost effective decision at this stage and perhaps many people are guilty of keeping relationships going because of the cost to decouple but then again when does that ever work out well?
16 Go to commentsDear Ben Smith you are a genius! God please become the next all blacks coach that can take on the mighty BOKS. Your rugby acumen is second to none - imagine your dads sperm bounced as unfortunately as that oval ball did….we would not be blessed with your presence. Just as the all blacks were missing a man you too are missing a chromosome for 80% of your life, so your insights are not only profound but ring true from your own experiences. Just as the TMO interfered with citing an illegal pass I am sure your local authorities interfere with your illegal passes you make on women - How dare they!!! God forbid that rugby be officiated fairly. You are the right man for the job. Next all blacks coach is here ladies and gentlemen Miss Ben Smith (He/She/They/IT)
220 Go to commentsHuge engine this guy and great to see him back ..The amount of clean outs he does at the ruck are ridiculous !!
3 Go to commentsThe level of desperation in this article is just embarrassing.
220 Go to commentsSome silly trolling in the comments.
9 Go to commentsEverywhere you turn some irish journo is advocating Ireland as the greatest, reasoning that the wc is a 4 year cycle event so, they say wc doesn’t matter it’s the rugby in between that should account for the accolade. If there was no wc then some substance could be gained, however in my opinion the moment that defined Ireland’s fate against the abs was 37 phases of repeated head bashing against a brick wall. If a change in strategy or a tinker with the game plan was executed then things could've been vastly different. And to point a finger the let down was in the hands of the number 10.
47 Go to commentsI have heard it asked if RA is essentially one of the part owners and I suppose therefor should be on the other side of these two parties. If they purchased the rebels and guaranteed them, and are responsible enough they incur Rebels penalties, where is this line drawn? Seems rough to have to pay a penalty for something were your involvement sees you on the side of the conned party, the creditors. If the Rebels directors themselves have given the club their money, 6mil worth right, why aren’t they also listed as sitting with RA and the Tax office? And the legal threat was either way, new Rebels or defunct, I can’t see how RA assume the threat was less likely enough to warrant comment about it in this article. Surely RA ignore that and only worry about whether they can defend it or not, which they have reported as being comfortable with. So in effect wouldn’t it be more accurate to say there is no further legal threat (or worry) in denying the deal. Unless the directors have reneged on that. > Returns of a Japanese team or even Argentinean side, the Jaguares, were said to be on the cards, as were the ideas of standing up brand new teams in Hawaii or even Los Angeles – crazy ideas that seemingly forgot the time zone issues often cited as a turn-off for viewers when the competition contained teams from South Africa. Those timezones are great for SR and are what will probably be needed to unlock its future (cant see it remaining without _atleast _help from Aus), day games here are night games on the West Coast of america, were potential viewers triple, win win. With one of the best and easiest ways to unlock that being to play games or a host a team there. Less good the further across Aus you get though. Jaguares wouldn’t be the same Jaguares, but I still would think it’s better having them than keeping the Rebels. The other options aren’t really realistic 25’ options, no. From reading this authors last article I think if the new board can get the investment they seem to be confident in, you keeping them simply for the amount of money they’ll be investing in the game. Then ditch them later if they’re not good enough without such a high budget. Use them to get Jaguares reintergration stronger, with more key players on board, and have success drive success.
16 Go to commentsYeah, and ours is waaay bigger than yours. Just as you's get a semi…oh hold on that never happens
47 Go to commentsLove watching
1 Go to commentsThe Melbourne Rebels lineout is a complete disaster so not surprisingly a kiwi coach of the Wallabies hires the worst lineout coach in the country and a foreigner to boot. No surprises whatsoever here…….
6 Go to commentsThank your for wasting 2 minutes of my life Daniel. There is a useful message in there somewhere but your delivery sucks.
7 Go to commentsBen Smith, you are cry baby
220 Go to commentsSux that homophobia is still a thing though. I wonder how many players who could have become legends never kept playing rugby because they felt unwelcome.
7 Go to commentsCrazy he’s only 28, feel like he’s been around forever - don’t mind the move, safe pair of hands and creates depth in a thin position for ABs. Hopefully aides Kemara’s growth also without thrusting too much responsibility on him
1 Go to commentsMen should show strength and be mean, but they should be able to show emotion to those close yo them in certain times, birth of your child, death of family, proud moment. This article is stupid
7 Go to commentsWhat a weak article…absolute drivel and clickbait, well done. Will stick to rugby365 thanks
7 Go to commentsHonest, discipline, humility… Priceless.
2 Go to commentsSo many excuses. No mention of the SA number 2 being taken out illegally in the 2nd minute. That act of foul play had a massive impact on the SA game. Face it, NZ play pretty dirty very regularly, and it’s only since 2016 they’ve been held to higher officiating standards via stricter officiating and TMO reviews. They deserved to have a man down. Sorry. Fix the yellow and red cards and NZ will win more RWCs. Plus, there WAS a knock on invalidating the one try, so it was NOT a try. Period. Here’s a Kleenex…
220 Go to commentsOverheard conversation between NZ and SA rugby fans everywhere: We’re the greatest! No! we’re the greatest! We’re the greatest! No we’re the greatest! Ireland are arrogant! True but they beat you! We’re the greatest! No! we’re the greatest! Etc. etc, etc.
47 Go to comments