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'Best for me': Why sevens star chose Great Britain over Black Ferns

By Finn Morton
(Photo by MICHAEL BRADLEY / AFP) (Photo by MICHAEL BRADLEY/AFP via Getty Images)

Sevens star Isla Norman-Bell has opened up about her decision to play for Great Britain on the Women’s World series after growing up in New Zealand.

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In some ways, Norman-Bell is the one that got away for the Black Ferns Sevens.

The England-born talent moved to the small rugby-mad nation at the bottom of the world when she was two, and later emerged as future star of the game.

Norman-Bell played at the prestigious Red Bull Ignite7 Rugby Seven’s competition in 2018, and was named the tournaments MVP. Soon after, the rising star was included in the Black Ferns Sevens’ development team.

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Clearly, Norman-Bell was viewed as a star of the future – and her impressive rugby CV didn’t stop there, either.

The New Zealand Warriors included her in their 2019 squad for the NRL Touch Premiership, and she also played in the Farah Palmer Cup.

But after moving across the ditch and attending The University of Sydney, Norman-Bell decided to pursue “what was best for me.”

“New Zealand, they’ve done so much for me. Growing up there, I literally went through everything,” Norman-Bell told RugbyPass at last month’s Hong Kong Sevens.

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“I decided to go to Uni after school and I guess that’s where… I didn’t know what to do. Then in my final year of Uni I moved to Sydney just to finish Uni and play more sevens.

“From there, I got in touch with some people and saw what opportunities I had and kind of just went with what was best for me.

“I think choosing this I’ve been personally so grateful, I’ve been able to grow so much. You can’t beat playing on the World Series.

“New Zealand did a lot for me as well so I’m grateful for everyone that’s been a part of my journey.

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“My family, to start with that were a bit like ‘oh.’ (But) they support me 100 per cent.

“My granddad’s from England and my other grandparents are from Scotland so I have quite a lot of teams to support.

“It’s been really good, everyone’s supporting me a lot.”

Norman-Bell has played almost 50 matches on the Sevens World Series, including a standout tournament in Hong Kong China last month.

Playing in the bronze final against Fiji, the 23-year-old was the hero that GB needed.

Fiji took a two-point lead with less than 20 seconds to run on the clock, but there was enough time left for GB to produce something special at the spiritual home of sevens.

Enter Isla Norman-Bell.

With the ball in two hands, the speedster saw a gap and didn’t hesitate to make the most of the opportunity two minutes after the siren had sounded.

Norman-Bell ran about 45 metres to the house, having scored the match-winner in the right corner.

As she began to celebrate with her teammates, it became clear that Norman-Bell had found herself a home with GB sevens.

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Flankly 17 hours ago
The AI advantage: How the next two Rugby World Cups will be won

If rugby wants to remain interesting in the AI era then it will need to work on changing the rules. AI will reduce the tactical advantage of smart game plans, will neutralize primary attacking weapons, and will move rugby from a being a game of inches to a game of millimetres. It will be about sheer athleticism and technique,about avoiding mistakes, and about referees. Many fans will find that boring. The answer is to add creative degrees of freedom to the game. The 50-22 is an example. But we can have fun inventing others, like the right to add more players for X minutes per game, or the equivalent of the 2-point conversion in American football, the ability to call a 12-player scrum, etc. Not saying these are great ideas, but making the point that the more of these alternatives you allow, the less AI will be able to lock down high-probability strategies. This is not because AI does not have the compute power, but because it has more choices and has less data, or less-specific data. That will take time and debate, but big, positive and immediate impact could be in the area of ref/TMO assistance. The technology is easily good enough today to detect forward passes, not-straight lineouts, offside at breakdown/scrum/lineout, obstruction, early/late tackles, and a lot of other things. WR should be ultra aggressive in doing this, as it will really help in an area in which the game is really struggling. In the long run there needs to be substantial creativity applied to the rules. Without that AI (along with all of the pro innovations) will turn rugby into a bash fest.

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