'We've probably taken the fan for granted': NZR aim to bridge gap between players and public
New Zealand Rugby’s General Manager of Professional Rugby and Performance, Chris Lendrum, has admitted the governing body has “taken the fan for granted” but is taking steps to prioritise the audience’s engagement with players moving forward.
Lendrum discussed the 2023 Super Rugby Pacific season and referred to it as an opportunity to play the tournament “in the way it was intended to be run” now that Covid restrictions have eased and teams are able to run a more conventional preseason leading into the competition.
2022’s Pacific expansion teams, Moana Pasifika and the Fijian Drua, were the teams most affected by Covid in Super Rugby Pacific’s maiden year. Moana Pasifika were especially hard done by, having a handful of games postponed early in the season only to have to make up for them with mid-week fixtures throughout the competition.
Anticipating fewer obstructions for the 2023 Super Rugby Pacific and Aupiki seasons, Lendrum noted New Zealand Rugby viewed the year as “a chance to really grow the competition from a fan’s perspective.
“I think if we’re really self-critical about Super Rugby,” Lendrum told The All Blacks podcast. “It’s been an amazing competition from a high-performance perspective for its entire lifespan, but we haven’t collectively as rugby invested in the fan and we’ve probably taken the fan for granted a little bit.
“We’ve got a lot of catch-up work to do, people are very discerning these days, we’re all time-poor as you know so we’ve got a lot of effort to put in there and we’re now ready to roll up our sleeves. We’ve got a definite product, a great competition, everything’s in regional timezones so if you want to watch all six games every weekend, then you can.”
Fans’ engagement with the game has of course suffered throughout the pandemic, with Super Rugby’s postponement, restructuring and various levels of crowd restrictions being imposed for public safety.
Pinpointing exactly where New Zealand Rugby’s relationship with the fans may have faltered, Lendrum said the drive to win at the international level had potentially distracted the Union from investing in the fans.
“I don’t think it’s been anything too intentional, nobody sets out saying ‘we want to cut the fans out’.
“But we’re very focussed on performance and frankly there’s been some advantages to that, at the international level we’ve performed really well, actually all the SANZAAR countries have performed really well internationally in the lifetime of the competition, so we’ve done some good stuff there but we just haven’t invested in bringing that competition to the fan.
“We’ve got a lot of the world’s best players playing in this competition, in fact, you’d argue now that a lot of them are going to play in Super Rugby Aupiki so there’s more stories to unpack of those players as individuals and as teams that we can take to the public. You can see people want to engage and understand people’s individual stories, we’ve got great colour in the game, in rugby in New Zealand, it is a game for all New Zealanders, we get all types of people from all walks of life and background into our game and let’s really show that.”
Comments on RugbyPass
Good luck Aussie
10 Go to commentssmith at 9 / mounga 10 / laumape 12 / fainganuku 14
37 Go to commentsBar the injuries, it’s pretty much their top team …
2 Go to commentsDon’t disagree with much of this but it appears you forgot Rodda and Beale, who started at the Force on the weekend.
10 Go to commentsExcept for the injured Zach Gallagher this would be Saders best forward pack for the season. Blackadder needs to stay at 7, for all of Christies tackling he is not dominant and offers very little else. McNicholfullback is maybe a good option, Fihaki not really upto it, there was a reason Burke played there last year. Maybe Havilli to 2nd five McLeod to wing. Need a strong winger on 1 side to compliment Reece
1 Go to commentsTo me TJ is clearly the best 9 in the competition right now but he's also a proven player off the bench, there's few playmaking players who can come off the bench as calm and settled as he is, Beauden can, TJ can and I doubt any of the scrumhalves in contention can, if they want to experiment with new 9s I want him on the bench ready to step in if they crumble under the pressure. The Boks put their best front row on the bench, I'd like to see us take a similar approach, the Hurricanes have been doing similar things with players like Kirifi.
37 Go to commentsROG has better chance to win a WC if he starts training and make himself eligible as a player. He won’t make the Ireland squad but I reckon he may get close with Namibia (needs to improve his Afrikaans) or Portugal. Both sides had 1000:1 odds to win the RWC in 2023 which is an improvement on ROG’s odds of winning a RWC as a coach. Unlike Top 14 teams, national teams can’t go shopping and buy the best players - you work with the available talent pool and turn them into world beaters.
2 Go to commentsthat backline nope that backline is terrible why would you have sevu Reece when he’s not even top 5 wingers in the comp why have Blackadder when there’s better players no Scott barret isn’t an automatic the guy is more of a liability than anything why have him there when you have samipeni who’s far far better
37 Go to commentsAh, good to find you Nick. Agree with everything about Cale. So much to like about his game
49 Go to commentsNot too bad. Questions at 6, lock and HB for me. The ABs will be a lot stronger once Jordan and Roigard return. Also, work needs to be made to secure Frizzell back for next season and maybe also Mo’unga; they’re just wasting time playing in japan
37 Go to commentsOn the title, i wonder for many of those people it is a case something like a belief in working smarter, not harder?
1 Go to commentsForget Sotutu. One of those whose top level is Super Rugby. Id take a punt on Wallace Sititi Finau ahead of Glass body Blackadder.
37 Go to commentsI’m a pensioner so I've been around a bit. My opinion of SBW is he is an elite athlete and a great New Zealander and roll model. He has been to the top and knows what he's talking about. To all the negative comments regarding SBW the typical New Zealand way, cut that tall poppy down.
17 Go to commentsI'm not listening to a guy moralise over others when this is the guy who walked out mid season on Canterbury RLFC when he had a contract with them, what a hypocrite. All the Kiwis sticking up for this unprincipled individual because they can't accept justified criticism, he has zero credibility or integrity. Those praising him are a joke.
17 Go to commentsI’d put Finau at 6 instead of Blackadder but that’s the only change I’d make. Can’t wait to see who Razor picks.
37 Go to commentsTamati Williams, Codie Taylor, and Same Cane? Not sure about Hoskins Sotutu at test level. Wasn’t that impressive last season. Need a balance between experience and talent/youth.
37 Go to commentsInteresting insight. Fantastic athlete, and a genuine human being.
17 Go to commentsThey played at night in Suva last weekend and it’s an afternoon game forecast for 19 degrees in Canberra this weekend. Heat change is a non issue.
2 Go to commentsWishing Rosie a speedy recovery
1 Go to commentsObscene that SA haven’t been knocking
1 Go to comments