'There is a waking up to women's rugby, a falling in love with it'
Rugby World Cup 2025 hosts England have a pivotal role to play in the sport’s next phase of development, according to World Rugby’s chief of the women’s game. Sally Horrox joined the organisation as director of women’s rugby in May and will be among what is expected to be a record crowd of over 40,000 on Saturday watching holders New Zealand take on England in this year’s World Cup title clash, with kick-off at 6:30 AM in the UK.
While Red Roses captain Sarah Hunter admitted “nothing is being thought of beyond Saturday” in camp, Horrox is already looking well down the road to England’s turn at welcoming the world in three years’ time. “It feels like there’s something really special happening here in New Zealand at the moment,” she told the PA news agency.
“There is a waking up to women’s rugby, there is a falling in love with it. The personalities are connecting, it’s broadening the audience. That energy and excitement are translating to this. I know it’s cliche, but I do believe it’s a springboard, it will be a catalyst for this next period of growth as we kick out of the back end of this World Cup.
“Tournaments are fantastic, but it’s really important that we keep the momentum going out to the other side of the competition and drive on through to England in 2025. It’s about more than the sport on the pitch. It’s what we do next.”
One of the primary criticisms levelled against the women’s game is that it is dominated by a handful of countries, England chief among them. The Red Roses are one of the only fully professional teams, a status also reflected in their number-one world ranking.
Should they win the World Cup, Simon Middleton’s England, who have not lost since 2019, would extend their unbeaten Test run to 31 games. Their 25th victory in August set a new all-time record across both the men’s and women’s competitions but rather than being discouraged about the finalists’ dominance, Horrox views the Red Roses – and England – as exemplars for what she hopes will eventually happen elsewhere.
She said: “It’s always brilliant to have a leader. Best practice is something to aspire to in any area of business or sport. Absolutely we want our leading nations to be breaking records, to be breaking barriers, to lead us, for us to have something to aspire to and learn from. What we want is to share that knowledge, and for others, all boats rise together.”
In 2019, England became the first women’s team to fully professionalize. Meanwhile, the top-flight Allianz Premier 15s, where all of the current Red Roses play, continues to set the standard for domestic competition. In June, the RFU announced plans to invest £220million into the women’s game over the next ten years, with the Prem 15s on target to “become the first professional women’s club rugby league across all aspects of the game”.
The latest phase of tendering is underway for clubs wishing to be part of the next top-flight cycle. They will undergo rigorous scrutiny to ensure they can meet increased substantial investment standards including improvements to coaching staff, marketing and matchday presentation from the 2023/24 season.
England’s success has also been the result of an enviably full calendar of international Tests, which included clinching a record 18th Six Nations title this year. Horrox is confident the launch of a new global competition next October, the 16-team, three-tier WXV, will further showcase the world’s top talent and be a key part of the 2025 World Cup qualification process while also giving developing sides critical playing time against well-matched opposition.
Detailed plans and hosts for the competition, supported by an initial £6.4m World Rugby investment, will be announced, Horrox said, “in the next few weeks, so that everyone gets that clear runway. That will provide every union with six high-standard Test matches. It’s probably one of our single biggest areas of investment for the next two years.”
Comments on RugbyPass
This sounds like a WWE idea so Americans can also get excited about rugby, RUGBY NEEDS A INTERNATIONAL CALENDER .. The rugby Championship and Six Nations can be held at same time, top 3 of six nations and top 3 of Rugby championship (6 nations should include Georgia AND another qualifying country while Fiji, Japan and Samoa/Tonga qualifier should make out 6 Southern teams).. Scrap June internationals and year end tours. Have a Elite top six Cup and the Bottom 6 in a secondary comp….
12 Go to commentsThe rugby championship would be even stronger with Fiji in it… I know it doesen’t fit the long term plans of NZ or Aus but you are robbing a whole nation of being able to see their best players play for Fiji…. Every second player in NZ and AUS teams has Fijian surnames… shame on you!!! World rugby won’t step in either as France and England has now also joined in…. I guess where money is involved it will always be the poor countries missing out….
77 Go to commentsNo surprise there. How hard can it be to pick a ball off the ground and chuck it to a mate? 😂
2 Go to commentsSometimes people just like a moan mate!
1 Go to commentsexcellent idea ! rugby needs this 💪
12 Go to comments9 Brumbies! What a joke! The best performing team in Oz! Ditch Skelton for Swain or Neville. Ryan Lonergan ahead of McDermott any day! Best selection bolter is Toole … amazing player
12 Go to commentsI like this, but ultimately rugby already has enough trophies. Trying to make more games “consequential" might prove to be a fools errand, although this is a less bad idea than some others. Minor quibble with the title of the article; it isn’t very meaningful to say the boks are the unofficial world champions when it would be functionally impossible for the Raeburn trophy not to be held by the world champions. There’s a period of a few months every 4 years when there is no “unofficial” world champion, and the Raeburn trophy is held by the actual world champions.
12 Go to commentsIts a great idea but one that I dont think will have a lot of traction. It will depend on the prestige that they each hold but if you can do that it would be great. When Japan beat the Boks (my team) I was absolutely devestated but I wont deny the great game they played that day. We were outclassed and it was one of the best games of rugby I have seen. Using an idea like this you might just give the the underdog teams more of an opportunity to beat the big teams and I can absolutely see it being a brilliant display of rugby. They beat us because they planned for that game. It was a great moment for Japan. This way we can remove the 4 year wait and give teams something to aim for outside of World Cup years.
12 Go to commentsHi, Dave here. Happy to answer questions 🥰
12 Go to commentsDon’t think that headline is accurate. It’s great to see Aus doing better but I’m not sure they’ve shown much threat to the top of the table. They shouldn’t be inflating wins against the lousy Highlanders and Crusaders either.
3 Go to commentsSuch a shame Roigard and Aumua picked up long term injuries, probably the two form players in the comp. Also, pretty sure Clarke Dermody isn’t their coach. Got it half right though.
3 Go to commentsOh the Aussie media, they never learn. At least Andrew Kellaway is like “Woah, yeah it’s great, but settle down there guys” having endured years of the Aussie media, fans, and often their players getting ahead of themselves only to fall flat on their faces. Have the “We'll win the Bledisloe for sure this year!” headlines started yet? It’s simple to see what’s going on. The Aussie teams are settled, they didn't lose any of their major players overseas. The Crusaders and Chiefs lost key experienced All Blacks, and Razor in the Crusaders case, and clearly neither are anywhere near as strong as last year (The Canes and Blues would probably be 3rd & 4th if they were). The Highlanders are annually average, even more so post-Aaron Smith and a big squad clean out. The two teams at the top? The two nz sides with largely the same settled roster as last year, except Ardie Savea for the Canes. They’ve both got far better coaches now too. If the Aussies are going to win the title, this is the year the kiwi sides will be weakest, so they better take their chance.
3 Go to commentsThe World Cup has to be the gold standard, line in the sand. 113 teams compete for what is the opportunity to make the pool stages, and then the knockout games for the trophy. The concept is sound. This must have been the rationale when the World Cup was created, surely? But I’m all for Looking forward and finding new ways for the SH to dominate the NH into the future. The autumn series needs a change up. Let’s start by having the NH teams come south every odd year for the Autumn/Spring series games?
12 Go to commentsWhat’ll happen when the AI models of the future go back in time and try to destroy the AI models of the past standing in their way of certain victory?
44 Go to commentsThanks, Nick. We (Seanny Maloney, Brett and I) just discussed Charlie as a potential Wallaby No 8, and wondered if he has truly realised how big he is in contact (and whether he can add 5 kg w/o slowing down). Your scouting report confirms our suspicions he has the materiel. No one knows if he has the mentality (as Johann van Graan said this week about CJ, Duane and Alfie B) to carry 10-15 times a game.
57 Go to commentsHe would be a great player for the Stormers, Dobbo should approach the guy.
3 Go to commentsGood article. A few years back when he was playing for the Cheetahs, he was a quiet standout for exactly the seasons stated here. I occasionally get to see his games in the UK, and he has become a more complete player and in many ways like an Irish player. His work ethic is so suitable to the Leinster game. I wonder if Rassie would have him listed somewhere.
3 Go to commentsResults probably skewed by the fact that a few clubs have foreign fly halves in their 30s, but most teams have young English scrum halves. Results also likely to be skewed by the fact that many teams rely on centres and fullbacks to provide depth at 10, whereas they will need to stock a large number of specialist backup 9s.
2 Go to commentsI really get the sense that when all is said and done, the path of least resistance will end up being a merger of Wasps & Worcester that essentially kills the Worcester Warriors brand and sees Wasps permanently playing at Sixways. I’m not saying that’s what should happen or what I want to happen. I just think it’s the easiest rout to take and therefore, will be what happens. Wasps will definitely return to play first, and I suppose it all depends on if they can find support at Sixways. If people turn up and support Wasps in that community, at that ground, I bet they drop the Sevenoaks plan and just remain at Sixways. Under the radar but not totally unrelated, it looks as though London Irish are going to be brought back from the dead by a German consortium and look set to return, likely to the remade Championship. It’s set to have 12 clubs next season with 14 in 2025/26, what do you want to bet those extra 2 are Wasps and London Irish?
3 Go to commentsThe shoulder is a “joint” with multiple bones. You don’t “fracture” a shoulder, you fracture any one or more of the bones that make up a shoulder.
2 Go to comments