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Belinda Moore to leave WRU role as head of women's and girls rugby

EXETER, ENGLAND - SEPTEMBER 06: (L-R) Kate Williams, Alex Callender, Jasmine Joyce-Butchers, Bethan Lewis and Kayleigh Powell of Wales sing their national anthem prior to the Women's Rugby World Cup 2025 Pool B match between Wales and Fiji at Sandy Park on September 06, 2025 in Exeter, England. (Photo by Morgan Harlow - World Rugby/World Rugby via Getty Images)
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Belinda Moore will leave her role as head of women’s and girls rugby at the Welsh Rugby Union (WRU) in March to join the England and Wales Cricket Board (ECB) as The Hundred’s growth director.

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Having been in the role for just over a year, Moore’s contract was extended from the 2025 Rugby World Cup in England until the end of the 2026 Women’s Six Nations.

The former chief executive of Premiership Women’s Rugby (PWR) was tasked with transforming the game from pathways to professionalism and improving the culture after the WRU’s Independent Review in 2024.

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Before vacating the role Moore will be involved in negotiations over contracts for Wales women’s leading players.

Moore told BBC Sport: “The intention was always to start the process to embed the women’s game at the Welsh Rugby Union and to identify and find my successor.

“There is no denying this has been a challenging year after the recent World Cup campaign but there is genuine exciting young talent coming through and we are seeing those players excel in the new expanded Celtic Challenge.

“We had a record crowd for a Wales women’s team for the visit of England at the home of Welsh rugby for last season’s Six Nations.

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“It shows how quickly the women’s game in Wales has developed that it is now an expectation that the national team play international rugby at the best stadium in the world.”

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GrahamVF 2 hours ago
Rennie to shuffle No 10 pack as Richie Mo'unga's comeback is pushed back

Hi JD perhaps you can give me your opinion on this. The severe decline in NZ rugby more or less coincides with the new Super Rugby format. It also coincides with the end of the Forster era and the Razor era. I don’t believe the loss of Springbok competition was the main factor - NZ rugby thrived without South Africa for two nearly two decades. My guess is dilution of top players through too may franchises resulting in a lowering of standards and perhaps just a general (and this is just a feeling of mine) reluctance to move away from the old school administrative thinking? In South Africa there is an entire TV channel devoted to schoolboy rugby which has a viewership into the hundreds of thousands and some of our top schoolboy games such as the annual Derby between Paarl Boys High and Paarl Gymnasium attracts over 30 000 fans on the day - mostly friends families and old boys - and brings the winelands town to a standstill for a week with trees dressed up in competing colours and countless radio and TV interviews - all sponsored by First National (Barclays) Bank, which also sponsors the Varsity Cup, Varsity Challenge Cup and Varsity Shield competition all featuring around 10 squads of post school pre club players. This is where SA Riugby have been at their most progressive - the allowing of overseas players definitely helped to kickstart the Springbok revival but the long term success has definitely been because of the quality of junior and development rugby.

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