'Poison': How the 2013 Highlanders season was derailed by All Blacks stars
Current and former Highlanders stars have opened up on how the franchise went wrong in their dismal 2013 Super Rugby campaign.
Big things were expected of the Highlanders nine years ago, when the Dunedin-based outfit began to improve under the tutelage of third-year coach Jamie Joseph.
Season-by-season improvements had led to a test debut for current All Blacks centurion and Highlanders co-captain Aaron Smith, who, at the time, joined a strong contingent of internationals at the club.
Hometown hero Ben Smith was among those test-capped players in the squad, having strengthened his standing as an All Black in 2012.
The same could have been said for Highlanders backs Tamati Ellison and Hosea Gear, while first-five Colin Slade and hooker Andrew Hore were both headline figures after shifting south from the Crusaders and Hurricanes, respectively.
Those six All Blacks, as well as one-test prop Jamie Mackintosh and three-test lock Jarrad Hoeata, were then joined by three major signings ahead of the 2013 season.
All Blacks stars Tony Woodcock and Ma’a Nonu both switched from the Blues to the Highlanders, while World Cup-winning lock Brad Thorn signed on with the side following a couple of seasons abroad.
Together, the trio’s arrival at the franchise had the All Black-laden Highlanders – who also had future All Blacks Lima Sopoaga, Elliot Dixon and Liam Coltman in their ranks – listed as strong title contenders.
So star-studded were the Highlanders that many predicted them to make the playoffs for the first time since 1999, but what transpired was a horror season that saw Joseph’s side finish second-last with just three wins from 16 matches.
“We lost eight in a row, and it’s something that scarred me forever, and it still hurts,” Aaron Smith told Sky Sport in the 1-39 Highlanders documentary as he recalled questioning the motives of his high-profile teammates.
“We were talking about championships before we even got to a playoff, but that doesn’t buy you a championship.
“We weren’t built by work through trust and selflessness, and doing your job creates a try for others, or wanting to tackle for your mate.
“Were they just counting their money? Were they just here to get a bonus cheque and get ready for the All Blacks? It’s hard to say, but that’s what I saw.”
Smith’s comments were supported by ex-Highlanders loose forward Nasi Manu, who watched on from afar in 2013 when injury kept him sidelined from the outset of that season.
Being away from the squad allowed Manu, a Highlanders icon after he co-captained the team to its maiden Super Rugby title in 2015, to make some astute observations about where the side was going wrong.
“2013 was a hard year for me. When I got injured the first game, I was sort of not part of the team, so I was sort of looking from the outside,” Manu said.
“As all the bad experiences and the bad chat starts to go around the team, I can sense that because I’m not in the team.”
Those bad experiences were exemplified by disjointed relationship between the playing and coaching groups, which developed after some “double standards had started to creep in”, according to Manu.
“Some of the younger players would get pulled up for maybe a missed pass or a missed tackle, and the guys like our All Blacks weren’t.”
As a result, former Highlanders lock Joe Wheeler told Sky Sport that “the trust between the coaching staff and the players just wasn’t there”, which Smith said led to a toxic culture within the squad.
That feeling of unfairness and discontent within the camp spilled over into the team’s end-of-year function, where Smith said fights broke out among teammates.
“I think it was summed up, 2013 end-of-year do was disconnected, not an awesome party, not a loving party,” Smith told Sky Sport.
“There were fights. You shouldn’t fight your teammates. That’s one sign that I knew there was poison. It was sad, and it’s sad talking about it like that, but that’s how it felt.”
Having watched on from the sidelines as the Highlanders imploded, Manu took action by arranging a meeting with Joseph to discuss how the playing squad felt about the season as a whole heading into 2014.
“I went in and I told him pretty much everything. ‘I want to tell you what I’m hearing from all the boys and what’s going on’. I knew some fixes we could do and knew what we couldn’t do again,” Manu said.
“The thing about these conversations and these arguments was driven by what was best for the team.”
Not only did Joseph acknowledge that message from Manu, he went on to appoint him as co-captain alongside Ben Smith for the 2014 campaign, the first year in which he implemented the newly-created 1-39 philosophy.
After hearing of how some of his players felt less valued than others, Joseph developed the 1-39 philosophy with the aim of ensuring all of the players in the Highlanders squad felt equal and were on a level playing field.
“The 1-39 was brought in 2014,” Aaron Smith told Sky Sport. “Obviously that’s the amount of squad members we have. Didn’t matter where you stand in the 1-39, you had a voice.”
As Joseph put it: “It didn’t really matter where you were one player in the All Blacks that had played 50, 60 caps, a player like Ben Smith, or you were No 39, who was a player like Trent Renata.”
That philosophy laid the foundation of the success enjoyed by the Highlanders in the ensuing seasons, as they broke their long-standing playoff duck in 2014 before going on to claim their only title to date in 2015.
Those campaigns were followed by four consecutive playoff appearances between 2016 and 2019, plus two further post-season outings in 2021 and 2022, and a famous win over the British & Irish Lions in 2017.
Wheeler said that success stemmed from the ashes of the 2013 season, which he described as “the best thing to happen to the organisation” due to the subsequent implementation of the 1-39 philosophy.
“That, for us, was our biggest thing, was how can we make sure we keep all 1-39, their value, just the same,” Manu told Sky Sport.
“I think, generally, the 1-39, we genuinely all cared about the team.”
Comments on RugbyPass
Super rugby is struggling but that has little to do with sabbaticals. 1. Too many teams from Aust and NZ - should be 3 and 4 respectively, add in 2 from Japan, 1 possibly 2 from Argentina. 2. Inconsistent and poor refereeing, admittedly not restricted to Super rugby. Only one team was reffed at the breakdown in Reds v H’Landers match. Scrum penalty awarded in Canes v Drua when No 8 had the ball in the open with little defence nearby - ideal opportunity to play advantage. Coming back to Reds match - same scrum situation but ref played advantage - Landers made 10 yards and were penalised at the breakdown when the ref should have returned to scrum penalty. 3. Marketing is weak and losing ground to AFL and NRL. Playing 2 days compared with 4. 4. Scheduling is unattractive to family attendance. Have any franchises heard of Sundays 2pm?
8 Go to commentsAbsolutely..all they need is a chance in yhe playoffs and I bet all the other teams will be nervous…THEY KNOW HOW TO WIN IM THE PLAYOFFS..
2 Go to commentsI really hope he comes back and helps out with some coaching.
1 Go to commentsI think we are all just hoping that the Olympic 7s doesn’t suffer the same sad fate as the last RWC with the officials ruining the spectacle.
1 Go to commentsPersonally, I’ve lost the will to even be bothered about the RFU, the structure, the participants. It’s all a sham. I now simply enjoy getting a group of friends together to go and watch a few games a year in different locations (including Europe, the championship, etc). I feel extremely sorry for the real fans of these clubs who are constantly ignored by the RFU and other administrators. I feel especially sorry for the fans of clubs in the Championship who have had considerable central funding stripped away and are then expected to just take whatever the RFU put to them. Its all a sham, especially if the failed clubs are allowed to return.
9 Go to commentsI’m guessing Carl Hayman would have preferred to have stayed in NZ with benefit of hindsight. Up north there is the expectation to play twice as many games with far less ‘player management’ protocols that Paul is now criticising. Less playing through concussions means longer, healthier, careers. Carter used as the eg here by Paul, his sabbatical allowed him to play until age 37. OK its not an exact science but there is far more expectations on players who sign for Top 14 or Engl Prem clubs to get value for the huge salaries. NZR get alot wrong but keeping their best players in NZ rugby is not one of them. SA clubs are virtually devoid of their top players now, no thanks. They cant threaten the big teams in the Champions Cup, the squads have little depth. Cant see Canes/Chiefs struggling. Super has been great this year, fantastic high skill matches. Drua a fantastic addition and Jaguares will add another quality team eventually. Aus teams performing strongly and no doubt will benefit with the incentive of a Lions tour and a home RWC. Let Jordie enjoy his time with Leinster, it will allow the opportunity for another player to emerge at Canes in his absence.
8 Go to commentsLove that man, his way to despise angry little men is so funny ! 😂
4 Go to comments“South African franchises would be powerhouses if we had all our overseas based players back in situ. We would have the same unbeatable aura the Toulouses, Leinsters or Saracens of this world have had over the last decade or so.” Proof that Jake white does not understand the economics of the game in SA. Players earning abroad are not going to simply come back and represent the bulls. But they might if they have a springbok contract.
22 Go to commentsA lot of fans just joined in for the fun of it! We all admire O'Gara and what he has done for La Rochelle
4 Go to commentsThe RFU will find a way to mess this up as usual. My bet is there will be no promotion into the the Premiership, only relegation into National League One. Hopefully they won’t parachute failed clubs into the league at the expense of clubs who have battled for promotion.
9 Go to commentsWell that’s the contracts for RG and Jordie bought and paid for. Now, what are the chances we can persuade Antoine to hop over with all the extra dosh we’ll have from living at the Aviva & Croke next season…??? 🤑🤑🤑
14 Go to commentsWow, that’s incredible. Great for rugby.
14 Go to commentsYou probably read that parling is going to coach the wallaby lineout but if not before now you have.
14 Go to commentsIf someone like Leo Cullen was in O’Gara’s place I don’t hear Boo-ing. It’s not just that La Rochelle has hurt Leinster and O’Gara is their Irish boss. It’s the needle that he brings and the pantomime activity before the game around pretending that Munster were supporting LaRochelle just because O’Gara is from Cork. That’s dividing Irish provinces just to get an advantage for his French Team. He can F*ck right off with that. BOOOOO! (but not while someone is lying injured)
4 Go to commentsDid the highlanders party too hard before the game? They were the pits.
1 Go to commentsWhat a player! Not long until he’s in the England side, surely?
5 Go to commentsHe seems to have the same aura as Marcus Smith - by which I mean he’s consistently judged as if he’s several years younger than he actually is. Mngomezulu has played 24 times for the Stormers. When Pollard was his age he had played 24 times for South Africa! He has more time to develop, but he has also had time to do some developing already, and he hasn’t demonstrated nearly as much talent in that time as one would expect. If he is a generational talent, then it must be a pretty poor generation.
6 Go to commentsThe greatest Springbok coach of all time is entirely on the money. Rassie and Jacques have given the south african public a great few years, but the success of the springbok selection policy will need to be judged in light of what comes next. The poor condition that the provincial system is currently in doesn’t bode well for the next few years of international rugby, and the insane 2026 schedule that the Boks have lined up could also really harm both provincial and international consistency.
22 Go to commentsJake White is a brilliant coach and a master in the press. This is another masterclass in media relations and PR but its also a very narrow view with arguments that dont always hold water. White wants his team to win, he wants the best players in SA and wants his team competitive. You however have to face up to the reality of a poor exchange rate and big clubs with big budgets. SA Rugby cant compete and unless it can find more money SA players will keep leaving regardless of Springbok eligibility and this happened in 2015 - 2017. Also rugby is not cricket. Cricket has 3 formats and T20 cricket is where the money is at. When it comes to club vs country the IPL is king but that wont happen because the international calendar does not clash with the club calendar in rugby. So the argument about rugby going down the same path as cricket is really a non-starter
22 Go to commentsNZ rugby seem not to have learnt anything from professional rugby. Super rugby was dying and SA left before they died with the competition. SA rugby did a u turn on their approach to international players playing overseas and such players are now selected for Bok teams. As much as each country would love to retain their players playing in local competitions, this is the way the world is evolving my friends. Move with it or stay 20 years behind the times. One more thing. NZ rugby hierarchy think they are the big cheese. Take a more humble approach guys. You do not seem to have your players best interests at heart.
8 Go to comments