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It's premature to anoint Ruben Love as the All Blacks No.10 without winning anything

WELLINGTON, NEW ZEALAND - MARCH 28: Ruben Love of the Hurricanes looks on during the round seven Super Rugby match between the Hurricanes and Queensland Reds at Hnry Stadium, on March 28, 2026, in Wellington, New Zealand. (Photo by Hagen Hopkins/Getty Images)
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48 Comments

It’s nice to see the Hurricanes playing well.

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I’m of a vintage where, from the age of about 10 years old to well into my 20s, I became accustomed to seeing Auckland and then the Blues dominate rugby in this hemisphere.

On reflection, I can admire the winning. I can think back to men such as Olo Brown, John Drake, Craig Dowd, Steve McDowall, Sean Fitzpatrick, Robin Brooke, Michael Jones, Zinzan Brooke, Grant Fox, Carlos Spencer, Joe Stanley, John Kirwan, Jonah Lomu and Joeli Vidiri and say it was a pleasure to have watched them.

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I didn’t love it at the time and retain a huge desire to see Auckland and the Blues lose, but you have to commend the fact that these guys won titles and won them exceedingly well.

So when the Hurricanes go to Eden Park, as they did last weekend, and decimate the Blues it’s meritorious because history says that’s not easy.

We’re in a different era now, though. For better or worse, Super Rugby Pacific is a one-game competition. You either win the final or you don’t.

It doesn’t matter how nice your footy is or how soundly you beat opponents in the round-robin and playoff games. If you don’t win the decider, you might as well have finished tenth.

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Just ask the Chiefs.

They’ve played terrific rugby in recent seasons, but with no title to show for it. Finals appearances sure, but not trophy celebrations afterwards.

That’s why, despite being a Wellingtonian by upbringing, I’m largely unmoved by these Hurricanes.

Super Rugby Pacific hasn’t grabbed me this season. I literally couldn’t care less about the Australian teams and Moana Pasifika, without Ardie Savea, are simply making up the numbers.

Savea, and the way he willed Moana to success last season, gave you a reason to tune in. I can barely remember anything from the 2025 competition, but I’ll never forget seeing Savea lead Moana to victory over the Blues at Albany.

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Again, it doesn’t matter to me who beats the Blues. After watching them and Auckland be borderline unbeatable for 20 years, it always warms the heart to see a bit of adversity.

The Hurricanes, as I said, are going well, but who are they playing? We’re not quite in best of a bad lot territory, but we’re not far off.

They’re hardly having to contend with a great Bulls team at Loftus, the Gregan and Larkham Brumbies and Richie, Dan and co down in Christchurch.

Yes, you can only beat the teams that have been put in front of you and good on the Hurricanes for that. But, really and truly, my interest now is largely in seeing if they can translate this into an actual title.

One of the consequences of Super Rugby’s evolution into a one-game comp, is that it’s premature to properly evaluate Hurricanes first five-eighth Ruben Love.

There’s no doubt he’s highly promising and a player on the rise. His range of skills, accuracy and option taking are all encouraging but, again, who’s he playing against and what are the stakes?

Grant Fox repelled any number of Ranfurly Shield challengers and won NPC titles. Carlos Spencer, Stephen Larkham and Daniel Carter all guided their teams to multiple Super Rugby titles.

Until Love does the same, he’s in the Damian McKenzie bracket.

Over his career, McKenzie has lit up Super Rugby like few players before him. He just hasn’t fashioned that into the title-winning success the Chiefs were talented enough to achieve.

Trust is integral to picking test first-fives. A coach has to know he can rely on his 10 and that comes from a body of evidence that says they can get teams to win when it counts.

I doubt there are many New Zealand rugby fans who don’t want to see Love succeed or who don’t believe he isn’t staking a strong claim to be the All Blacks’ first five-eighth this season.

It’s just that, until he ushers the Hurricanes into a final and wins it, we’re kind of hoping Love’s as good as we think, rather than knowing it.

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Comments

48 Comments
J
JW 22 days ago

They’re hardly having to contend with a great Bulls team at Loftus, the Gregan and Larkham Brumbies and Richie, Dan and co down in Christchurch.

And if they are those teams? They are the modern day Richie and Dan Crusaders? You don’t normally compete with yourself in sport.


You trying to depict the opposition available at those eras, yet all you are really doing is showing how they stand out against others like those great sides have done.

B
Bazzallina 22 days ago

Say it again if you have Roigard and Jordie with him for test number 1 against French it is not really a big risk you are taking, from there it’s up to Reuben to make it count

J
JW 22 days ago

Are you saying he needs Jordie (and Roigard) to be there? Neither are a certainty so I also don’t really think a) that matters, or b) that he needs the first go.

C
CG 23 days ago

Poor Bidders

This article sounds positively Trumpian in its confused logic

Make him presidente

O
Over the sideline 23 days ago

Nonu and Smith didn’t “win anything” in SR either but are considered NZs best centre pairing ever.

Give him a go.

D
DC 23 days ago

well why not no harm in playing him there hamish your not the coach or selector and you could have either barrett or mckenzie on the bench

J
JW 22 days ago

He’s getting you lubed for some more Beauden Barrett, it’s for your benefit in the end.

S
SR 23 days ago

Yawn. No point living in the past.

T
TokoRFC 23 days ago

Although I agree that I would like to see Love perform under pressure before we throw him into the ABs


This article got me wondering when NZ rugby journalism became so sad:

That’s why, despite being a Wellingtonian by upbringing, I’m largely unmoved by these Hurricanes.

Super Rugby Pacific hasn’t grabbed me this season. I literally couldn’t care less about the Australian teams and Moana Pasifika.

What a drip… Of course Super Rugby could be better and it’s unfortunate to see the Aussies fumble and Moana go under but there are stil 4 very good teams. It’s far from a one match comp

J
JW 22 days ago

Around 2003 or 2007 I’d say. Possibly when this guy’s name started showing up on stuff?

J
JW 23 days ago

They’ve played terrific rugby in recent seasons

No the Chiefs played dominant rugby. They were never “orchestrators” of beautiful rugby (or the like ‘terrific’) and routinely looked lost on attack against aggresive sides like the Waratahs. McMillan could never really got the halfback to play quick nor Dmac to simply hit good running options flat, he would always have to play it wide from deep.


The Canes are nowhere near as tough as that Chiefs team, and might succumb for that reason, but they are still more direct if Love doesn’t try and do anything fancy. At the pace the Canes play I don’t think you could have more different situations.


And as such, I’m not going to bother reading any further either. I can tell you that for free.

S
SB 23 days ago

All Super Rugby analysis towards test matches is premature. Just look at how the best wing (Reece) and centre (Proctor) last year in SR performed at international level.

J
JW 23 days ago

Proctor was very good, and Reece not used. What’s your point?

N
Nickers 23 days ago

I don’t think anyone is realistically “anointing” him the new ABs 10 considering he has only played a couple of tests at wing or fullback. He is completely unproven in test rugby.


I think what people would like to see is young talented 10s at least getting a chance at test level. Barrett, Mounga, and DMac were all afforded this privilege but it has not been extended to anyone new for 10 years. Barrett and Mo’unga were both handed the keys when they were Love’s age, but they had already been playing 10 in the team for 2 years prior to that.


I agree with the sentiment of the article though. These guys need to step up and play their best rugby of the season in these last few weeks. Brett Cameron had an equally impressive start to the 2024 season, but he and the team faded towards the end of the year. This cost a number of guys a chance at higher honours as the likes of Plummer, Sititi etc… got better when the pressure was on, Cameron, Iose, and number of other Hurricanes couldn’t step up in the biggest games.


The future is here now. Two of Love, Reihana, and Jacomb need to be in the ABs squad.

G
GRB13 22 days ago

Some people think he is the second coming.

T
The Economist 23 days ago

The point re Love is obviously correct – he hasn’t won anything (even at NPC) and hasn’t set the world on fire in SRP either. So far, it’s all hype. That said, he (or possibly Jacomb or Reihana) seems worth a punt if the only alternatives are Barrett (please no!) or McKenzie.


Hamish’s memory seems to be failing in other areas though. Far from ‘20 years’ of Auckland/Blues dominance, it was at most 13 (1984-1997). At that point, the closing-in-on-30 years of Canterbury/Crusaders dominance commenced. And neither Spencer nor Carter are good examples of the point he’s trying to make – Carter because he was in the ABs before getting to play 10 for the Crusaders and Spencer because he was never first-choice 10 for the ABs (barring injuries). Better examples are Mehrtens and Mo’unga.

S
SO 22 days ago

The period of Blues dominance 1984-1997 was also prior to professional ruugby starting and common knowledge the Auckland teams were getting heaps of 3rd party payments whilst the rest were still very amateur. When the playing fields were levelled for the rest it certainly showed Auckland up.

J
JW 23 days ago

Dmac would be fine, has proved to be a good test 10. It would be no problem if you’re correct in saying none of this young guns live upto the hype.

H
HG 23 days ago

he hasn’t won anything (even at NPC)

He won the 2022 NPC with Wellington…

T
The Answer 23 days ago

If you don’t already know how good Ruben Love is, you’re watching the wrong sport. Go cover marbles or paper aeroplanes.


But do us all a favour: when the Canes win Super Rugby this season, and Love finally gets his shot at 10 for the All Blacks, and lights it up, don’t try jumping onto the bandwagon pretending you saw it coming.


Fans of my vintage can spot rugby tourists a mile away.

C
ColinK 22 days ago

Agree Love is class, unlike DMac he does not waste ball with mindless kicks all the time, he also does not crab across the field like DMac. His style helps the outside backs thrive. Love is the future.

C
ColinK 23 days ago

He is not to be anointed as such, more just needs to be given a chance to run the cutter. We have seen DMac and BB, the latter is past his finest and DMac is not likely to be better than he did. He was given a lot of tests in a row by Razor and he plateaued. Therefore, my logic is give the young bloods a run they have the potential to be special, especially Love who reminds me of DC. Jacomb and Reihana are also high potential young guys. Nothing ventured nothing gained, it was what Razor got wrong.

J
JW 23 days ago

He’s been anointed as the one to given the jersey. Whether he holds it will simply depend on how well he does with it.


I don’t know how you can’t say Dmac wasn’t miles better than BB lol that is some dis.

I
Icefarrow 23 days ago

Fair point, but it’s not as if Barrett or McKenzie have won anything lately either. I’d rather we take a crack on young blood if all three aren't winning titles.

J
JW 22 days ago

It’s not a fair point. The presumption is that if he stinks the bed and Canes lose the final, or a big knockout game, that knocks all this credit on the head.


The presumption is that he is taking Canes to the title. If he does not then things will be far more actual form related (where Dmac outplayed him).

B
Bazzallina 23 days ago

You don’t need to win it all to get the jersey it just helps confirm playing well whatever the circumstances is the real test Reuben is ticking boxes up to this point but admittedly he has had the benefit of a great forward pack but didn’t Foxy? he’ll yea he did and then some one a Zinzan pushover try was basically par for the course

J
JW 23 days ago

Yeah Dmac is a great example of not needing to win a SR title to prove ability at test level. Such close teams generally come down to two things, the bounce of the ball and the refereeing performance.

c
cnw 23 days ago

From a quick google check Dan Carter won his first SR title in 2005 two years after he was selected for the ABs at 12 and he played his first game at 10 for the ABs in November 2004. So while I get the point that title winning 10s are a good pick, it is not a prerequisite to selection. Having said that, we are talking DC, one of the best backs of all time.

B
Blackmania 23 days ago

That’s what I wanted to point out. Carter was installed as the All Blacks’ number 10 for the 2004 end-of-year tour in Europe by Graham Henry, and it turned out to be a masterstroke, even though he hardly played at 10 for the Crusaders and was mostly used at 12.


This article doesn’t really say much. People in New Zealand need to stop being so conservative.

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