Why Charles Piutau's million pound Bristol move is bad for rugby
Late last week it was announced that Charles Piutau’s much celebrated move to Ulster will be considerably shorter than the Belfast side would have liked.
In a shock move, newly relegated Bristol have captured the signature of the former All Black, though not until the 2018/19 season.
Already earning a reported £600,000 a year as the best-paid back three player in the world, reports have put Piutau’s new salary somewhere around the £1million mark, which could make him the richest player in the world depending on other moves between now and then. Plenty will be written declaring the move bad for the Pro 14, for all clubs and for rugby as a whole. These are fair comments, but it’s also worth considering the negative effects this situation is likely to have on the players themselves.
It’s hard to feel sympathy for the likes of Piutau and Dan Carter, earning lucrative pay cheques for chucking a bit of leather about, but looking at the bigger picture reveals some worrying signs for other players. I wrote a few days ago about the dangers of elevating individuals to superstar status at the expense of everyone else, so I don’t want to retread old ground with this one.
However with financial stability in rugby union still some way off, it can’t be ignored that Bristol are taking a big risk by splashing the cash in such a fashion. If this gamble fails to pay off it won’t be the likes of Piutau, Ian Madigan and Steven Luatua that suffer, but the smaller names and up and coming players that’ll be first on the chopping block.
This strategy may well work out for Bristol. They’ve invested heavily in facilities and players and have as good a chance as anyone of “doing an Exeter” and going from a Championship side to top-flight contenders in the next few years. But the players currently at the club are going to have a hard time breaking into the side if the player in front of them in the queue is being paid Kanye West-money, even if that player is out of form.
Even if we ignore the potential problems signings like these have for the clubs they go to, they nonetheless have repercussions elsewhere. Salaries, pretty much as a rule, only go in one direction. If Maro Itoje gets his rumoured £1million+ deal when he signs his next contract, what does the next superstar get? And the one after that? There’s big money in rugby, but nowhere near enough to sustain that.
Whilst increasing wages seem at first glance like they’re great for the players and a necessary evil for everyone else, it could be argued that the power dynamic isn’t quite as clear cut as all that. If a club is paying a player through the nose, they’re going to want to bleed every penny out of them to get the best return on investment. We’ve already questions being raised about Northampton’s treatment of George North’s concussion problems, testament to how desperate clubs are to keep their highest paid players on the field, and when players are bringing in huge stacks of cash it makes it much harder for them to argue against unfair playing conditions.
It’s telling that in all the controversy surrounding the global rugby calendar and other player disputes, poor pay is rarely if ever discussed as an issue, at least in the top flight game. Instead, the RPA has argued against an increasingly packed calendar and poor welfare support. Very few players have complained about not being paid enough, because they are instead focusing on addressing the real issues that affect them day to day. Rising wages serve as a convenient smokescreen to mask the increasingly harsh demands the modern game puts on players.
Where wages are an issue is in the lower leagues of the game. Given the struggles even Championship players face, it’s incredibly hard to justify the more lucrative contracts we’re seeing nowadays.
It’s not that Bristol should be sharing their wealth with their fellow Championship contenders, but that huge investment like this represents a mindset that focuses only on the immediate future rather than long-term.
Clubs like Doncaster and Jersey cannot hope to match these enormous sums anytime soon. What this means is that whilst Bristol might see some short term returns from their investment, they’re only serving to widen the chasm between the haves and the have-nots. The poorer clubs will be forever playing catch up, assuming they can stay afloat at all.
This removes a vital part of the infrastructure of the professional game. Lower league clubs should be seen as opportunities for new players to grow and develop before stepping up into an increasingly competitive top division.
It makes perfect sense that there should be more money in the Premiership than the lower leagues, but if the only way to survive as a rugby player is to attach yourself to a club with a sugar daddy we’ll end up with lots of players on unsustainably large wages and a load more on nothing.
Few people will begrudge the likes of Piutau for trying to capitalise while the money’s good. Rugby careers are short and players are trying to maximise their earning potential in order to provide for their families.
But in amongst all the talk decrying player greed or the problems clubs will have adapting to the increased demands of agents, we should spare a thought for the players at the lower end of the financial totem pole. There’s a difference between trickle-down economics and standing on top of a cliff and taking a whizz onto the plebs below.
Comments on RugbyPass
“South African franchises would be powerhouses if we had all our overseas based players back in situ. We would have the same unbeatable aura the Toulouses, Leinsters or Saracens of this world have had over the last decade or so.” Proof that Jake white does not understand the economics of the game in SA. Players earning abroad are not going to simply come back and represent the bulls. But they might if they have a springbok contract.
22 Go to commentsA lot of fans just joined in for the fun of it! We all admire O'Gara and what he has done for La Rochelle
3 Go to commentsThe RFU will find a way to mess this up as usual. My bet is there will be no promotion into the the Premiership, only relegation into National League One. Hopefully they won’t parachute failed clubs into the league at the expense of clubs who have battled for promotion.
2 Go to commentsWell that’s the contracts for RG and Jordie bought and paid for. Now, what are the chances we can persuade Antoine to hop over with all the extra dosh we’ll have from living at the Aviva & Croke next season…??? 🤑🤑🤑
3 Go to commentsWow, that’s incredible. Great for rugby.
3 Go to commentsYou probably read that parling is going to coach the wallaby lineout but if not before now you have.
14 Go to commentsIf someone like Leo Cullen was in O’Gara’s place I don’t hear Boo-ing. It’s not just that La Rochelle has hurt Leinster and O’Gara is their Irish boss. It’s the needle that he brings and the pantomime activity before the game around pretending that Munster were supporting LaRochelle just because O’Gara is from Cork. That’s dividing Irish provinces just to get an advantage for his French Team. He can F*ck right off with that. BOOOOO! (but not while someone is lying injured)
3 Go to commentsDid the highlanders party too hard before the game? They were the pits.
1 Go to commentsWhat a player! Not long until he’s in the England side, surely?
2 Go to commentsHe seems to have the same aura as Marcus Smith - by which I mean he’s consistently judged as if he’s several years younger than he actually is. Mngomezulu has played 24 times for the Stormers. When Pollard was his age he had played 24 times for South Africa! He has more time to develop, but he has also had time to do some developing already, and he hasn’t demonstrated nearly as much talent in that time as one would expect. If he is a generational talent, then it must be a pretty poor generation.
4 Go to commentsThe greatest Springbok coach of all time is entirely on the money. Rassie and Jacques have given the south african public a great few years, but the success of the springbok selection policy will need to be judged in light of what comes next. The poor condition that the provincial system is currently in doesn’t bode well for the next few years of international rugby, and the insane 2026 schedule that the Boks have lined up could also really harm both provincial and international consistency.
22 Go to commentsJake White is a brilliant coach and a master in the press. This is another masterclass in media relations and PR but its also a very narrow view with arguments that dont always hold water. White wants his team to win, he wants the best players in SA and wants his team competitive. You however have to face up to the reality of a poor exchange rate and big clubs with big budgets. SA Rugby cant compete and unless it can find more money SA players will keep leaving regardless of Springbok eligibility and this happened in 2015 - 2017. Also rugby is not cricket. Cricket has 3 formats and T20 cricket is where the money is at. When it comes to club vs country the IPL is king but that wont happen because the international calendar does not clash with the club calendar in rugby. So the argument about rugby going down the same path as cricket is really a non-starter
22 Go to commentsNZ rugby seem not to have learnt anything from professional rugby. Super rugby was dying and SA left before they died with the competition. SA rugby did a u turn on their approach to international players playing overseas and such players are now selected for Bok teams. As much as each country would love to retain their players playing in local competitions, this is the way the world is evolving my friends. Move with it or stay 20 years behind the times. One more thing. NZ rugby hierarchy think they are the big cheese. Take a more humble approach guys. You do not seem to have your players best interests at heart.
3 Go to commentsBeaches? In Cardiff? Where?
1 Go to commentsHe is right , the Crusaders will be a threat. Scott Barrett, ( particularly), Fergus Burke , Codie Taylor, ( from sabbatical) etc due back soon for the Crusaders. There are others like Zach Gallagher too. People can right the Crusaders off, Top 8 , here we come !!
1 Go to commentsWe will always struggle for money to match the other sides but the least the WRU can do is invest properly in Welsh rugby. Too much has been squandered on vanity projects like the hotel and roof walk amongst others which will never see a massive return. Hanging the 4 pro sides out to dry over the last decade is now coming back to bite the WRU financially as well as on the pitch. You reap what you sow.
1 Go to commentsWhat do you get if you cross a doctor with a fish? A plastic sturgeon
14 Go to commentsWhat happened to feleti Kaitu’u? Hasnt played in a while right?
1 Go to commentsGregor I just can’t agree with you. You are trying to find something that just isn’t there. Jordie Barrett has signed until 2028. By the end of that he would have spent probably 11-12 years on Super Rugby and you say he can’t possibly have one season playing somewhere else. It is absurd. What about this scenario, the NZR play hard ball and he decides to leave and play overseas. How would that affect the competition. There seems to be an agenda by certain journalists to push certain agendas and don’t like it when it’s not to their liking. I fully support the NZR on this. Gregor needs to get a life.
3 Go to commentsHope he stays as believe he can do a great job.
1 Go to comments