URC chief's verdict on 15 of its 16 teams progressing in Europe
It’s been a pretty eventful eight years since Martin Anayi took over as chief executive of what is now the BKT URC. “It’s eight years and three children for me,” he said, reflecting on the passing of time and family life. So, one wonders, is the BKT URC his other baby? “It might be just that,” he replied with a chuckle. “It definitely is a labour of love. I guess quite a lot has happened. We have been busy.”
That’s certainly the case. Having inherited the old PRO12 in 2015, the former motor sport administrator oversaw the creation of the PRO14, with South African sides the Cheetahs and Southern Kings drafted on board. Then came the big move, with Super Rugby sides DHL Stormers, Cell C Sharks, Vodacom Bulls and Emirates Lions taking over as the representatives from the Rainbow Nation amid the birth of the 16-team URC in 2021.
Fast forward to today and we find those sides also involved in Europe and contributing to a remarkable showing by the league. All eight URC sides in the Heineken Champions Cup have reached the last 16, while seven have followed suit in the Challenge Cup, meaning 15 of the 16 teams have made it through to the knockout stages with only Zebre Parma missing out.
So, looking back at his goals when he took the helm, how satisfied is he with the progress made? “We wanted to build a league that was really solid,” he said. “There has definitely been a progression. We initially brought in two teams from South Africa that weren’t the big four from that country. Our real aim was to bring in the four sides that we have got now. Part of that was to get more depth, more competition within the league, so it wasn’t just the domain of an Irish team winning.
“Bringing in the four South African teams has challenged that situation and raised everybody’s game. There is no question at all they have added to the URC. They won it! The Stormers won our league. They won the first URC, in Cape Town, against the Bulls who had beaten that mighty Leinster side away from home in Dublin in the semi-finals. There was an immediate impact.”
As for the much-debated inclusion of the South African sides in Europe this season, URC boss Anayi added: “Everything is difficult when it’s new and change is very difficult for people, but you couldn’t have a situation where the winners of our league weren’t in the Champions Cup. Yes, the travel is different for the French and English teams, but if you check out the social media of the teams that have been down there – Exeter, Clermont, Harlequins – they have absolutely loved it. They are big-ticket games. Sharks versus Quins, for me that is a dream fixture.
“You have got these incredible brands going up against each other and we need to celebrate that.I was in no doubt that once the competition got going and the French and English sides really started engaging with these teams, that the benefit would be there for all to see.”
Reflecting on the success of the URC in Europe this season, Anayi continued: “The structures are now in place to create great moments like we had at the weekend. “Getting 15 out of 16 teams through to the knockout stages, eight out of eight in the Champions Cup. That’s not easy to do. I am really pleased about that.
“It’s the highest win ratio we have ever had in the pool stages. It’s higher than the English Premiership and the Top 14. That is the most pleasing thing, we are getting that depth to the competition and taking that through to the EPCR.”
To add some meat to that bone, the URC’s win rate in the Champions Cup this season is 65.6 per cent compared with 43.75 per cent for the Gallagher Premiership sides and 37.5 per cent by the French Top 14 contingent. It’s now back to league action, with round 13 coming up this weekend as the battle for top-eight play-off spaces intensifies.
“One win separates fifth and 10th. There are 13 teams still in playoff contention,” said Anayi about URC 2022/23. “When you are outlining how competitive a 16-team tournament needs to be, that wouldn’t be that far off. The more variety we have in the top eight the more pleased I am about the league. My ideal scenario is you have got a representative from each of the countries in there.”
Speaking about the overall health of the URC and interest levels around the various territories, Anayi said: “There are some really pleasing elements in terms of the data we collect, whether that be attendance, audience figures, social media. We also track perception through a brand tracker and the data coming out of that has been really improved.
“There was a perception previously that the Irish teams were always strong within it. We are now seeing Glasgow and Edinburgh are very competitive. Benetton are in the top eight on merit and we get joy out of seeing them beating Stade Francais in Europe.
"Talking about player welfare…"
– Brian O'Driscoll of @btsportrugby on the South African side's madcap itinerary, w/@heagneyl ??? #HeinekenChampionsCup #URC https://t.co/Ny9Z86MMdV
— RugbyPass (@RugbyPass) January 18, 2023
“It’s taken as read the South African teams are strong at home, but they are starting to win away which has added to the jeopardy of the league. Leinster vs Sharks in October was an 18,000 sell-out in Dublin, which is really the domain of a Champions Cup game or a derby.
“Where we still need to improve in terms of perception is in Wales and that comes with results. We have a lot of games free-to-air there and we are doing our best to promote the message of the URC. Having successful teams in Wales makes a huge difference.
“You saw that in the year the Scarlets won the league, you saw it when Cardiff won the Challenge Cup. It has an effect on crowds and engagement. We have just not seen that success for the last few years, but this season, my goodness, we are starting to see some real runs being put together, notably in the Champions Cup with the Ospreys, with incredible victories against Montpellier and Leicester. We have also had the runs the Scarlets and Cardiff have put together in the Challenge Cup. Hopefully, they will build that momentum back into the league.”
So, looking to the future, what are the next set of objectives? “We have still got a bit of a job to do with teams 16 to 14, potentially up to 13, in terms of are they as competitive as they can be,” replied Anayi about the future for the URC. “There’s a lot to do commercially to make the game bigger and a lot to do to bring new fans into the grounds.
“By no means are we done. It’s not a finished article. It’s definitely a work in progress, but the building blocks are there more so than when it was the PRO12 or the PRO14. Next season, most likely we will go back to straight meritocracy, with the top eight going through to the Champions Cup.”
On his own involvement moving forward, he adds: “I am taking a much more active role to try and get the European competitions back to where they once were. It’s generally accepted that the format is too complicated.
“There is a desire from a lot of fans and media to go back to an easily understandable group stage, moving away from the two-conference structure. People want simplicity with a group format that makes sense and is a lot clearer. At the heart of it, we have still got a very compelling competition, with some great rugby, we just need to focus on the format a bit more.”
So still much to do and on to the next eight years.
Comments on RugbyPass
Lets compare apples with apples. Lyon sent weak team the week before, but nobody raised an eyebrow. Give the South African teams a few years to build their depth, then you will be moaning that the teams are too strong.
41 Go to commentsDid footballs agents also perform the scout role at some time? I’m surprised more high profile players haven’t taken up the occupation, great way to remain in the game and use all that experience without really requiring a lot of specific expertise?
1 Go to commentsSuper rugby is struggling but that has little to do with sabbaticals. 1. Too many teams from Aust and NZ - should be 3 and 4 respectively, add in 2 from Japan, 1 possibly 2 from Argentina. 2. Inconsistent and poor refereeing, admittedly not restricted to Super rugby. Only one team was reffed at the breakdown in Reds v H’Landers match. Scrum penalty awarded in Canes v Drua when No 8 had the ball in the open with little defence nearby - ideal opportunity to play advantage. Coming back to Reds match - same scrum situation but ref played advantage - Landers made 10 yards and were penalised at the breakdown when the ref should have returned to scrum penalty. 3. Marketing is weak and losing ground to AFL and NRL. Playing 2 days compared with 4. 4. Scheduling is unattractive to family attendance. Have any franchises heard of Sundays 2pm?
10 Go to commentsAbsolutely..all they need is a chance in yhe playoffs and I bet all the other teams will be nervous…THEY KNOW HOW TO WIN IM THE PLAYOFFS..
2 Go to commentsI really hope he comes back and helps out with some coaching.
1 Go to commentsI think we are all just hoping that the Olympic 7s doesn’t suffer the same sad fate as the last RWC with the officials ruining the spectacle.
1 Go to commentsPersonally, I’ve lost the will to even be bothered about the RFU, the structure, the participants. It’s all a sham. I now simply enjoy getting a group of friends together to go and watch a few games a year in different locations (including Europe, the championship, etc). I feel extremely sorry for the real fans of these clubs who are constantly ignored by the RFU and other administrators. I feel especially sorry for the fans of clubs in the Championship who have had considerable central funding stripped away and are then expected to just take whatever the RFU put to them. Its all a sham, especially if the failed clubs are allowed to return.
9 Go to commentsI’m guessing Carl Hayman would have preferred to have stayed in NZ with benefit of hindsight. Up north there is the expectation to play twice as many games with far less ‘player management’ protocols that Paul is now criticising. Less playing through concussions means longer, healthier, careers. Carter used as the eg here by Paul, his sabbatical allowed him to play until age 37. OK its not an exact science but there is far more expectations on players who sign for Top 14 or Engl Prem clubs to get value for the huge salaries. NZR get alot wrong but keeping their best players in NZ rugby is not one of them. SA clubs are virtually devoid of their top players now, no thanks. They cant threaten the big teams in the Champions Cup, the squads have little depth. Cant see Canes/Chiefs struggling. Super has been great this year, fantastic high skill matches. Drua a fantastic addition and Jaguares will add another quality team eventually. Aus teams performing strongly and no doubt will benefit with the incentive of a Lions tour and a home RWC. Let Jordie enjoy his time with Leinster, it will allow the opportunity for another player to emerge at Canes in his absence.
10 Go to commentsLove that man, his way to despise angry little men is so funny ! 😂
4 Go to comments“South African franchises would be powerhouses if we had all our overseas based players back in situ. We would have the same unbeatable aura the Toulouses, Leinsters or Saracens of this world have had over the last decade or so.” Proof that Jake white does not understand the economics of the game in SA. Players earning abroad are not going to simply come back and represent the bulls. But they might if they have a springbok contract.
22 Go to commentsA lot of fans just joined in for the fun of it! We all admire O'Gara and what he has done for La Rochelle
4 Go to commentsThe RFU will find a way to mess this up as usual. My bet is there will be no promotion into the the Premiership, only relegation into National League One. Hopefully they won’t parachute failed clubs into the league at the expense of clubs who have battled for promotion.
9 Go to commentsWell that’s the contracts for RG and Jordie bought and paid for. Now, what are the chances we can persuade Antoine to hop over with all the extra dosh we’ll have from living at the Aviva & Croke next season…??? 🤑🤑🤑
34 Go to commentsWow, that’s incredible. Great for rugby.
34 Go to commentsYou probably read that parling is going to coach the wallaby lineout but if not before now you have.
14 Go to commentsIf someone like Leo Cullen was in O’Gara’s place I don’t hear Boo-ing. It’s not just that La Rochelle has hurt Leinster and O’Gara is their Irish boss. It’s the needle that he brings and the pantomime activity before the game around pretending that Munster were supporting LaRochelle just because O’Gara is from Cork. That’s dividing Irish provinces just to get an advantage for his French Team. He can F*ck right off with that. BOOOOO! (but not while someone is lying injured)
4 Go to commentsDid the highlanders party too hard before the game? They were the pits.
1 Go to commentsWhat a player! Not long until he’s in the England side, surely?
5 Go to commentsHe seems to have the same aura as Marcus Smith - by which I mean he’s consistently judged as if he’s several years younger than he actually is. Mngomezulu has played 24 times for the Stormers. When Pollard was his age he had played 24 times for South Africa! He has more time to develop, but he has also had time to do some developing already, and he hasn’t demonstrated nearly as much talent in that time as one would expect. If he is a generational talent, then it must be a pretty poor generation.
6 Go to commentsThe greatest Springbok coach of all time is entirely on the money. Rassie and Jacques have given the south african public a great few years, but the success of the springbok selection policy will need to be judged in light of what comes next. The poor condition that the provincial system is currently in doesn’t bode well for the next few years of international rugby, and the insane 2026 schedule that the Boks have lined up could also really harm both provincial and international consistency.
22 Go to comments