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Lions unveil 2021 tour jersey

By Online Editors
2021 Lions tour jersey

Warren Gatland believes his 2021 Lions will look the part in South Africa after Canterbury unveiled the tour jersey. “The jersey looks awesome,” said the head coach, who was previously in charge of the 2013 and 2017 tours. Lions supporters, as well as the players, are going to love it too. Canterbury, as we have become accustomed to, have done a great job yet again.

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“Some of the best experiences I’ve had as a Lions coach have been looking out across a stadium ahead of a match and seeing a ‘Sea of Red’ of Lions jerseys. Literally entire stands turned red; it’s an incredible thing to witness and creates an atmosphere that is truly unique to the Lions.”

To help launch the kit, Canterbury enlisted the help of players and staff at Moseley Rugby Club. The Birmingham-based club was chosen as it is one of the oldest Lions Origin Clubs – an initiative which honours teams who have developed Lions players and allows them to proudly wear a celebratory badge on their kits – having first produced Lion #50, Fred Byrne, who toured South Africa in 1896.

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Watch the Lions in South Africa in 2021

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Watch the Lions in South Africa in 2021

The jersey announcement also kicks off Canterbury’s #MadeFromAll campaign which celebrates the rugby community and aims to highlight some of the game-changing stories from players of Lions Origin Clubs across the UK and Ireland. 

As part of the campaign, over the coming weeks and months, Canterbury will release a series of videos which showcases rugby players from across the four home unions and explores the impact that rugby and the rugby community has had on their lives.

“Becoming a Lion takes hard work and dedication and is the pinnacle of a player’s rugby career,” said Simon Rowe, Canterbury’s global head of sports marketing. “In designing this jersey, we looked deeper into what it takes to reach that elite level and what becomes clear is that they didn’t get to the top on their own. 

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“Throughout their journey, they have had the support of many mentors and advocates – from the parents and family who ferried them around as children to the coaches who harnessed and finessed their games – and we wanted to celebrate those often-unsung heroes. Our Origin Lion graphic is our tribute to them (click here for the Canterbury store).

“Canterbury believes that rugby is a game for everybody and the launch of our #MadeFromAll campaign further demonstrates this. We can’t wait to hopefully see supporters gathering again in the jersey as we cheer the Lions on in South Africa.”

  • Be part of the 2021 Lions Tour of South Africa which is nearly sold out, book your ticket-inclusive packages before it’s too late with the comfort of our Covid guarantee and be part of the ultimate rugby experience. See our affordable packages here

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Trevor 17 minutes ago
Will forgotten Wallabies fit the Joe Schmidt model?

Thanks Brett.. At last a positive article on the potential of Wallaby candidates, great to read. Schmidt’s record as an international rugby coach speaks for itself, I’m somewhat confident he will turn the Wallaby’s fortunes around …. on the field. It will be up to others to steady the ship off the paddock. But is there a flaw in my optimism? We have known all along that Australia has the players to be very competitive with their international rivals. We know that because everyone keeps telling us. So why the poor results? A question that requires a definitive answer before the turn around can occur. Joe Schmidt signed on for 2 years, time to encompass the Lions tour of 2025. By all accounts he puts family first and that’s fair enough, but I would wager that his 2 year contract will be extended if the next 18 months or so shows the statement “Australia has the players” proves to be correct. The new coach does not have a lot of time to meld together an outfit that will be competitive in the Rugby Championship - it will be interesting to see what happens. It will be interesting to see what happens with Giteau law, the new Wallaby coach has already verbalised that he would to prefer to select from those who play their rugby in Australia. His first test in charge is in July just over 3 months away .. not a long time. I for one wish him well .. heaven knows Australia needs some positive vibes.

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B
Bull Shark 4 hours ago
Jake White: Are modern rugby players actually better?

Of the rugby I’ve born witness to in my lifetime - 1990 to date - I recognize great players throughout those years. But I have no doubt the game and the players are on average better today. So I doubt going back further is going to prove me wrong. The technical components of the game, set pieces, scrums, kicks, kicks at goal. And in general tactics employed are far more efficient, accurate and polished. Professional athletes that have invested countless hours on being accurate. There is one nation though that may be fairly competitive in any era - and that for me is the all blacks. And New Zealand players in general. NZ produces startling athletes who have fantastic ball skills. And then the odd phenomenon like Brooke. Lomu. Mcaw. Carter. Better than comparing players and teams across eras - I’ve often had this thought - that it would be very interesting to have a version of the game that is closer to its original form. What would the game look like today if the rules were rolled back. Not rules that promote safety obviously - but rules like: - a try being worth 1 point and conversion 2 points. Hence the term “try”. Earning a try at goals. Would we see more attacking play? - no lifting in the lineouts. - rucks and break down laws in general. They looked like wrestling matches in bygone eras. I wonder what a game applying 1995 rules would look like with modern players. It may be a daft exercise, but it would make for an interesting spectacle celebrating “purer” forms of the game that roll back the rules dramatically by a few versions. Would we come to learn that some of the rules/combinations of the rules we see today have actually made the game less attractive? I’d love to see an exhibition match like that.

29 Go to comments
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