'How many All Blacks tests are too many?': Could outside investment lead to an extended All Blacks season?
If you were king, how many tests would the All Blacks play in any given calendar year?
Is 10 too few? What about 20 or 30? Should these blokes be on the road on an almost continual basis?
As it stands, the men in black are scheduled for 15 outings in 2021. Of those, about half will be worth watching.
The best players will appear in, say, 10 or 12 of the 15 games, with some second-tier types picked to make up the numbers.
New Zealand Rugby (NZR) needs the All Blacks on the park to generate revenue. But the more games the team plays, the more blokes will need a spell.
And when your best players sit, the more guys have to be elevated to All Blacks contracts. It’s all very well to hope that 15 tests can fund the All Blacks’ programme, but if it takes 40 to 50 players to fulfil the broadcast schedule then that’s a pretty hefty wage bill.
So is 10 tests in which, injury permitting, all the marquee men play, a better financial bet? Or should we have 30 tests on the schedule, albeit played by personnel that are actually lessening the lustre of the All Blacks’ brand?
It’s an interesting one. The NFL, for instance, have been pretty steadfast in maintaining a 16-game regular season. There are playoffs for the better teams, and ‘exhibition’ games to be played prior to the season, but the endeavour is always to stage just 16 matches in which every available star plays.
It’s all done over a condensed time period, with no expectation that the players will appear for anyone else. There’s no Super Rugby-type competition prior or a directive that those not picked for NFL duty toddle off to a second-tier team, such as our provincial unions.
You have your 16 games and that’s pretty much that.
The news reports that American company Silver Lake could tip huge dollars into NZR are interesting as well.
Rarely do numbers bandied about in public turn out to be true, but the reports suggest Silver Lake’s mooted 15 per cent stake in NZR would see our governing body valued at $2 billion.
"It’s not just about the rugby. It’s the revenue that matters too. The full stadiums, the travelling fans. Lions rugby is nothing without those."
Hamish Bidwell assesses the potentially damning year ahead. #AllBlacks #Springboks @lionsofficial https://t.co/etAmH9Od5e
— RugbyPass (@RugbyPass) January 7, 2021
Silver Lake paid $500 million in 2019 for a stake in the Manchester City football club. City play 38 league games alone each season, not to mention the Champions League, two cup competitions, one-offs such as the Charity Shield and pre-season tours. Manchester City are said to be worth north of $5 billion.
Rugby and football are clearly different games, but a team such as City would play 60 matches a year. Are Silver Lake going to want to see the All Blacks do that?
Rugby in New Zealand won’t pay for itself. The broadcast market – as lucrative as that can be – hasn’t been able to keep pace with the rise in player wages and NZR now has to look at private equity firms such as Silver Lake to help keep the game afloat.
But at what cost to the All Blacks’ players and to the overall brand?
The NFL and its franchise owners aren’t infallible. But they all make a big pile of dough out of a 16-game season.
With all due respect to our provincial unions and Super Rugby sides, rugby in New Zealand is about the All Blacks. They’re the team people want to see and who sponsors, broadcasters and – now maybe – private equity firms want to invest in.
But how many All Blacks tests are too many and how many are too few?
That’s a question we quickly need an answer to if we want to sustain that remarkable brand into the future.
Comments on RugbyPass
Billy's been playing consistently well for 2 - 3 seasons now and deserves a look in at the top level. Ioane and ALB are still first choice but there needs to be injury cover and succession. His partnership with Jordie gives him first dibs you'd think. Go the Hurricanes.
3 Go to commentsIt’s not up to Wales to support Georgian Rugby. That’s up to International Rugby and Georgia. I sympathise with Georgia’s decent attempt to create this fixture. But for Wales the proposed match up is just a potential stick to beat them with and a potential big psychological blow that young Welsh team doesn’t need. (I’m Irish BTW.)
2 Go to commentsCale certainly looks great in space, but as you say, he has struggled in contact. At 23 years old, turning 24 this year, he should be close to full physical maturity and yet there exists a considerable gap in the power and physicality required for international rugby. Weight doesn’t automatically equate to power and physicality either. Can he go from a player who’s being physically dominated in Super rugby to physically dominating in international rugby in 1 or 2 years? That’s a big ask but he may end up being a late bloomer.
28 Go to commentsIf rugby wants to remain interesting in the AI era then it will need to work on changing the rules. AI will reduce the tactical advantage of smart game plans, will neutralize primary attacking weapons, and will move rugby from a being a game of inches to a game of millimetres. It will be about sheer athleticism and technique,about avoiding mistakes, and about referees. Many fans will find that boring. The answer is to add creative degrees of freedom to the game. The 50-22 is an example. But we can have fun inventing others, like the right to add more players for X minutes per game, or the equivalent of the 2-point conversion in American football, the ability to call a 12-player scrum, etc. Not saying these are great ideas, but making the point that the more of these alternatives you allow, the less AI will be able to lock down high-probability strategies. This is not because AI does not have the compute power, but because it has more choices and has less data, or less-specific data. That will take time and debate, but big, positive and immediate impact could be in the area of ref/TMO assistance. The technology is easily good enough today to detect forward passes, not-straight lineouts, offside at breakdown/scrum/lineout, obstruction, early/late tackles, and a lot of other things. WR should be ultra aggressive in doing this, as it will really help in an area in which the game is really struggling. In the long run there needs to be substantial creativity applied to the rules. Without that AI (along with all of the pro innovations) will turn rugby into a bash fest.
24 Go to commentsSouth Africa rarely play Ireland and France on these tours. Mostly, England, Scotland and Wales. I wonder why
1 Go to commentsIt was a let’s-see-what-you're-made-of type of a game. The Bulls do look good when the opposition allows them to, but Munster shut them down, and they could not find a way through. Jake should be very worried about their chances in the competition.
2 Go to commentsHats off to Fabian for a very impressive journey to date. Is it as ‘uniquely unlikely’ as Rugby Pass suggests, given Anton Segner’s journey at the Blues?
1 Go to commentsSad that this was not confirmed. When administrators talk about expanding the game they evidently don’t include pathways to the top tier of rugby for teams outside of the old boys club. Rugby deserves better, and certainly Georgia does.
2 Go to commentsLions might take him on if they move on Van Rooyen but I doubt he will want to go back, might consider it a step backwards for himself. Sharks would take him on but if Plumtree goes on to win the challenge cup they will keep him on. Also sharks showing some promising signs recently. Stormers and Bulls are stable and Springboks are already filled up. Quality coach though, interesting to see where he ends up
1 Go to commentsAnd the person responsible for creating a culture of accountability is?
3 Go to commentsMore useless words from Ben Smith -Please get another team to write about. SA really dont need your input, it suck anyway.
264 Go to commentsThis disgraceful episode must result in management and coach team sackings. A new manager with worse results than previous and the coaching staff need to coached. Awful massacre led by donkeys.
1 Go to commentsInteresting article with one glaring mistake. This sentence: “And between the top four nations right now, Ireland, France, South Africa, and New Zealand…” should read: And between the top four nations right now, South Africa, Ireland, New Zealand and France…”. Get it right wistful thinkers, its not that hard.
24 Go to commentsHow did Penny get the gig anyway?
3 Go to commentsNice write up Nick and I would have agreed a week ago. However as you would know Cale & co got absolutely monstered by the Blues back row of Sotutu, Ioane and Papaliti and not all of these 3 are guaranteed a start in the Black jumper. He may need to put some kgs before stepping up, Spring tour? After the week end Joe will be a bit more restless. Will need to pick a mobile tough pack for Wales and hope England does the right thing and bashes the ABs. I like your last paragraph but I would bring Swinton, Hannigan into the 6 role and Bobby V to 8
28 Go to commentsThe Crusaders can still get in to the Play Off’s. The imminent return of outstanding captain Scott Barrett and his All Black team mate Codie Taylor will be a big boost.There are others like Tamaiti Williams too. Two home games coming up. Fellow Crusader fans get there and support these guys. I will be.
2 Go to commentsCant get more Wellington than Proctor.
3 Go to commentsWhy not let the media decide. Like how they choose the head coach. Like most of us we entrust the rugby system to choose. A rugby team includes the coaches. It's collective.
14 Go to commentsHi NIck, I have been very impressed with him and he seems a smart player who can see opportunities which Bobby V _(who must be an international 6_) doesn’t see or have the speed to take advantage of. If he continues to improve and puts on 5kgs then he could be a great 8. He is a bit taller than Keiran Reid at 1.93m and 111 kgs, so his skill set fits his body size and who knows where it will lead. I hope the spate of Achilles tendon issues have been dealt with by the S&C people. It’s been a very long time since Mark Loane and Kefu stood out at 8. The question is will we be able to hold onto him, if he does make it he will be pretty hot property. I disagree with the idea of letting them go to the Northern Hemisphere and then bring them back.
28 Go to commentsBilly Fulton 🤣🤣🤣🤣 garrrmon not even close
14 Go to comments