1
'Easy money': Michael Cheika reveals fallout with Rugby Australia over proposed Super Rugby overhaul
Former Wallabies head coach Michael Cheika has revealed he advocated strongly for an overhaul of the beleaguered Super Rugby competition, but did so to no avail during his time at Rugby Australia.
ADVERTISEMENT
Speaking on the offtheball.com podcast, Cheika said he questioned rugby authorities in Australia over their ongoing acceptance of what he described as “easy money” by expanding Super Rugby.
Since the inception of the Super 12 in 1996, the number of teams in the competition grew three times over the course of two decades, with the induction of the Western Force, Cheetahs, Melbourne Rebels, Southern Kings, Sunwolves and Jaguares making it an 18-team league by 2016.
The majority of those sides, excluding the Rebels and Jaguares, have since been culled as the competition dwindled in quality and fan interest.
The impending expulsion of the Sunwolves at the end of this year will see Super Rugby revert back to a 14-team format, but Cheika believes the competition needs to have a trans-Tasman focus.
“We’ve got bigger and bigger because we wanted more TV money, more TV money,” the 2014 Super Rugby title-winning ex-Waratahs coach said.
“The reality is we’ve had Super Rugby, it’s been losing money for all the clubs hand over foot and we’ve maintained our presence in that tournament.
ADVERTISEMENT
“This is where I fell out a fair bit with Australian Rugby. A few years ago when they were making the last arrangement around what the next Super Rugby was going to look like, I was adamant about changing towards trans-Tasman, and Japan as well.”
It’s a sentiment that is supported by former All Blacks star Andrew Mehrtens, who doubled down on Cheika’s comments on the podcast.
“New Zealand is going to benefit ultimately from a revamped Super Rugby, and Australia will too,” the South African-born 70-cap playmaker said.
https://www.instagram.com/p/CARNkxbgP-h/?utm_source=ig_web_copy_link
“I’ve said for quite a while now that while the competition has expanded, it hasn’t expanded in a consistent or logical way.
“It’s just added a couple of teams here and there. It went to 14, 15, then it went to 18 and dropped back down.
“The hindrance in Super Rugby is that there are games in Argentina now, and the time zone is not great for New Zealand and Australia, the same with South Africa.
“Not many people are watching even their own teams at 3am in the morning coming out of South Africa.”
Since leaving his role as Wallabies loss after being unceremoniously dumped out of last year’s World Cup in the quarter-finals by England, Cheika has crossed codes to become an assistant at the NRL’s Sydney Roosters.
ADVERTISEMENT
He said that rugby league’s premier club competition has made itself far more visible to Australian audiences than union via its free-to-air element, which is almost entirely absent in Australian rugby as they look to maximise their broadcast income.
“I think we probably go for the easy money sometimes and I understand why. It’s not easy to give up that nice lollipop, that big TV money,” Cheika said.
“As much as (Super Rugby) is a great competition, it’s not sustainable and so it’s been proven before COVID-19.”
Comments on RugbyPass
Eye gouging seems like such a strong term for what can only be described as a poke in the eye. When I think of eye gouging I think of someone trying to intentionally pop someone’s eyeball out. it’s like calling a high-tackle attempted decapitation.
3 Go to commentsGreat article. No insights to add, just wanted to say that. :)
1 Go to commentsLeinster are going to win the world cup.
13 Go to commentsSuper Rugby desperately needs to lose at least 2, but up to 4 teams. Rebels quietly going bankrupt would have made that a bit easier. Teams like the Rebels and Force serve only to weaken Australian Rugby and Super Rugby more widely. In 13 years in the comp the Rebels are yet to win more games than they lose in a season, have never finished in the top half of the competition, and have come dead last a number of times. The Western Force, barring a brief stint of mediocrity under John Mitchell from 2007-2009 have been even worse. Sadly it’s hard to see a future for Moana Pasifika in Super Rugby. Likewise I think the writing is on the wall for the Highlanders, it’s hard to see how NZ rugby can continue to support 5 SR teams, and population distribution suggests one team in the south island would make the most sense.
42 Go to commentsNice that Connor Evans is happy to stay on here, that JD Schikerling is returning and Steven Kitshoff. Dobbo is careful to bring back just anybody but having a new financial lease of life, it has made the Stormers a more attractive club. On top of being good quality, having the financial backing helps a lot
1 Go to commentsEngland-qualified too, I believe.
1 Go to commentsThis might turn out to be emblematic of a real issue in Irish rugby. Ireland have one of the best -if not the best - senior sides in the world, and one of the best under 20s sides as well, but don’t seem to be giving graduating under20s players many opportunities to break through into URC starting lineups. There is a risk that a lot of the junior talent they are developing will either be wasted, or lost to other nations.
1 Go to commentsYou ask good questions, Nick. The group who have put together the proposal to play out of Tarneit and participate in the growing of the ground’s capacity are not a bunch of white knights who have been dragged in post-crisis; they were around whilst the Rebels accummulated $23m in debt. Why do we come up with ideas that might make the franchise affordable after it’s broke and not when it might have prevented the trainwreck this offseason was? As for Gordon/Kellaway v Lolesio/Wright, they are both good options. I think the former are better rugby players but the goal kicking of Noah may be decisive when Schmiddy makes his choices. I know Harry Jones has the hots for Edmed but I think it’s one of his few poor choices and he and Jorgensen aren’t close to the other pairs. By coincidence, the wife and I went into town over the weekend to watch Brian Cox and Patricia Clarkson in Long Day’s Journey into Night. Beautifully acted but it was 3.5 hours in the chair and very hard work. Like the Rebels, there were only small bursts of joy to go with a lot of bad news and a depressing story line. In the end, I was hoping it would end and I could give my sore butt a break. Again, familiar.
42 Go to commentsGood decision, very good player but not international quality. But so was Jamison Gibson Park …..
3 Go to commentsLoose forwards always look good going forward and winning. It’s the same loose forwards for the Crusaders and the Canes this year as last year. Too much of the shiny new things getting noticed here while older consistent ones getting bagged. It’s early days. Calm the farm.
6 Go to commentsThanks Nick, and on the money. We tend to be apathetic until something REALLY BAD happens, then we aren't! At least this applies to the Reb players and coach, if not the spectators. They seem to be getting very quick ball at times. Have they altered something, or is it just all of the skills coming together at the right time? It seems almost the opposite of the Reds, who started the season with quick ball, but haven't been showing that in the last 3 losing games. Is it attitude (McDermott hasn't looked “right” to me for 3 weeks), or something else?
42 Go to commentsGood summary. As said, Sevu Reece has been electrifying for the Crusaders. Great try and he has been everywhere. Amazing he is now equal with Caleb Ralph , club record of 52 tries for the Crusaders. That record beckons. Good to see Dallas McLeod getting regular starts at last. A big few weeks are ahead.
6 Go to commentsGood article/interview.As was said Christian Lio-Willie was barnstorming when he came on for the Crusaders. What happened at the end, self-explanatory.Captain fantastic Scott Barrett is due back soon as well, once they are back from Aussie. Great to see Ethan Blackadder back last week.
1 Go to commentsYou must have been watching one team, Andrew - and even then you missed the brightest star in the Chiefs pack - Naitoa Ah Kuoi, 2 turnovers, genuine line-out presence and grunt around the field, and the soft hands of a back.
6 Go to commentsHaha what a crock of sh!t these headlines are. Moorby’s best year was that first. Still doesn’t seem to have the same game about him as when he was fresh but has bounced back well this season to be playing consistent tight accurate footy
3 Go to commentsIt’s even dumber than Bernard Foley not kicking the penalty to touch in the Melbourne Bledisloe in 2022.
3 Go to commentsYes, they are traveling well but it’s early days. The Chiefs were in front with 20 to go while they snatched a last minute win v the Reds. Keep calm.
1 Go to commentsThe failure of the Irish system / rugby playing style to produce their own backs has them looking elsewhere for innovation and flair - not that Jordie has much flair. He’s a converted fullback. The Canes have plenty of other younger options.
13 Go to comments1.Watch Wallace Sititi be the wild card AB. A genuine full time no 8 2. Luke J like Sotutu has not delivered. 3. Chiefs have all the right cattle but badly miss the leadership of Webber. LJ is about as unconvincing as Sam Cane when under the pump. They had the winning of that game in the second half then fell apart.
6 Go to commentsYes the Rebels are showing signs of life because they are literally playing for their live -lihoods and thanks to their Australian attack coach. However they are still playing an essentially dull boring south african style for the rest of the time. And Geoff Parling must be the most useless lineout coach ever. Worse than Steve Hansen even. Interestingly we are starting to see more cheap shots and attempts to get away with cheating by Australian players, now they are being influenced by Joe Schmidt. It was exactly the same when Rennie started out as Wallaby coach and thru his tenure. Trying to teach Australians to play like kiwis doesn’t work, as the last 20 years has conclusively demonstrated. Especially when we are not as good at it as kiwis. Which of course is the whole idea …..
42 Go to comments