'Development of women in rugby is the single greatest opportunity for our sport to grow in the next decade'
World Rugby chairman Bill Beaumont believes women’s rugby will be rugby’s next massive growth sector.
Ahead of World Rugby Council convening in Dublin this Wednesday, Beaumont launched a new Women in Rugby brand identity and landmark global campaign ‘Try and Stop Us’. It is aimed at driving increased participation and engagement among fans, audiences, players and investors in the women’s game.
He said: “We firmly believe that the development of women in rugby is the single greatest opportunity for our sport to grow in the next decade, which is why we are proud to share our exciting new brand identity.
“Not only is women’s rugby experiencing unprecedented growth around the world but we are well on the way to realising our vision of a more equitable game for all through the implementation of our ambitious strategic women’s action plan, which is having a transformational effect on all areas of the game.
“From the highest levels of the sport’s governance to grassroots participation, we are wholly committed to driving gender-balance and ensuring that women have equal opportunities both on and off the field, driving increased involvement and engagement in the women’s game from fans, audiences, players and investors.”
Life will hurt sometimes. This game will give you strength.#TryAndStopUs #WomenInRugby
Start Rugby. Become Unstoppable. https://t.co/smZYTw71Ol pic.twitter.com/udDSiy1zH7
— World Rugby (@WorldRugby) May 21, 2019
The new global campaign is using the inspiring stories of 15 women and girls involved in rugby at all levels of the game from around the world to highlight the “unstoppable” message at the heart of the campaign.
They have challenged barriers to participation and demonstrated how rugby has empowered them to get where they are today, both on and off the pitch.
World Rugby claim women’s rugby is one of sport’s great success stories, experiencing unprecedented growth around the world. Participation levels are at an all-time high with 2.7 million players globally – making up more than a quarter of the global playing population – and a 28 per cent increase in registered players since 2017.
Once you've started…you can't be stopped ?@WorldRugby have launched a brilliant new website to help grow participation and engagement in the women's game globally: https://t.co/PuM34HQFFE
? https://t.co/qbehv9kqr1 ? pic.twitter.com/LipExZ0cWd
— England Rugby (@EnglandRugby) May 21, 2019
They added that for the second year running, more young girls have got into rugby globally than boys and more than 40 per cent of rugby’s 400 million fanbase are female.
World Rugby chief executive Brett Gosper said: “By launching this unique brand identity and proposition we are demonstrating our unwavering commitment to growing participation and exposure for women’s rugby around the globe, a core strand of the women in rugby action plan.
“The campaign – Try and Stop Us – is a call to action designed to drive engagement with the women’s game by showcasing unstoppable women in rugby around the world. It focuses on celebrating the unique values of rugby and aligns with our overarching message, Rugby Builds Character.
Good to see @WorldRugby making a quality impact in growing the Women’s game. Wonderful to be able to champion this campaign. pic.twitter.com/XP215AOjbX
— Rob Vickerman (@robvickerman) May 21, 2019
“We want to communicate to every female across that globe, that when you choose to start playing rugby, it has the power to make you unstoppable.”
World Rugby believe they are one of sport’s most inclusive organisations, highlighting how their council will convene on Wednesday in Ireland with 17 female members in position for the first time – the largest-ever representation of women on council – following the transformational governance reform introduced in 2017.
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Comments on RugbyPass
We’re building a bridge but can't agree where the river is.
2 Go to commentsfirst no arms shoulder or helmet tackle into his rib cage is going to be so very painful even to watch. go back to RU mate.
1 Go to commentsBulls by 5. Plus another 50.
3 Go to commentsJohan Goosen avatar. Cute. Surely someone at RP knows how to do a google image search?
3 Go to commentsCan’t these games play a little earlier? Asking for a friend.
3 Go to commentsIt’s impressive that we can see huge stadiums with attendance in the 40 000 to 50 000 region. It shows how popular this competition is becoming. What is even more impressive is the massive growth in broadcast viewership. The URC is one of the two best leagues in the World, the other being the Top14.
7 Go to commentsChristie is not Sottish, like the majority of the Scotland team.
2 Go to commentsHold the phone, decline over-rated. Is it a one game, dead cat bounce or the real thing? Has the Penney dropped? Stay tuned.
45 Go to commentsTotally deserved win for the Crusaders Far smarter than the Chiefs who seem to be avoiding the basics when it matters Hotham showed them what was missing and Hannah seems a real find - a tad light but that can be fixed over time
8 Go to commentsGreat insight into the performance culture with Sarries and I predict Christie will be a fixture in the Scotland team now for some time to come. However, he is slightly missing his own point around Scotland “being soft” when he cites physicality examples in defence of that slight. The issue is much closer to the example he referenced around feeling off before a game but being told “it doesn’t matter, you can still play well” by Farrell. Until Scotland can get their psyche in that square, they will carry on folding under extreme pressure…
2 Go to comments> We are having to adapt, evolve and innovate more than when we were in Super Rugby where there was only really one style that everybody had to play to gain the most success. Have = able to? Interesting what that one style might be? I thought SA sides still had bad tours now, or at least bad schedule, months away? Those extra few hours flights have to be a killer though, no surprise to see their sides doing so badly at the start of the season each year. I wouldn’t enjoy that unfairness as a supporter.
7 Go to commentsThe problem for NZ, and Aus, is they ripped up the SR model and lost a massive chunk of revenue that hasn’t been replaced. Don’t forget SA clubs went North because they were left with no choice, Argy unceremoniously binned and Japan cast adrift. Now SR wasn’t perfect, far from it, but they’ve jumped into something without an effective plan, so far, to replace what they’ve lost. The biggest revenue potential now lies in Japan but it won’t be easy or quick to unlock, they are incredibly insular in culture as a nation. In the meantime, there is a serious time bomb sitting under SH rugby and if it happens then the current financial challenges will look like a picnic. IF the Boks follow their provincial teams and head north then it’s revenue meltdown. Not guaranteed to happen but the status quo is a very odd hybrid, with the Boks pointing one way and the clubs pointing the other way. And for as long as that remains then the threat is real.
45 Go to commentsI think Etene has had some good tuition, likely while at the Warriors to be a professional that helped his rugby jump, but he was certainly thrown in the deep end way too early. Should have arguably 20 less SR caps, and therefor a way better record that he does at his age, but his development would have been fast tracked by the need to satiate his signing away from league. Again, credit to him and others that he has done it so well. Easy to fall over under that pressure in the big leagues like that but he kept at it when I myself wasn’t sure he was good enough.
1 Go to commentsAwesome story. I wonder what a bigger American (SA) scene might have mean for Brex.
1 Go to comments“Johnny McNicholl and the Crusaders” save a Penney. Who has been in camp this week and showed them how to play?
8 Go to commentsSo, reports of the Crusaders’ demise / terminal decline are perhaps just - slightly - premature/exaggerated…? 🤔 Will we see a deep-dive into that by the estimable Rugbypass scribes, and maybe one or two mea culpas? Thought not.
8 Go to comments1. The Chiefs are rudderless without DMac, which enhances his AB chances 2. Chiefs pack are powderpuffs. The hard men arent there anymore 3. They had their golden title chance last yr and wont threaten this yr. Gone in second round of playoffs.
8 Go to commentsHonestly, why did you have to publish such a foolish article the day they play us? 😂
45 Go to comments> They are not standalone entities. They are linked to an amateur association which holds the FFR licence that allows the professional side to compete in the league. That’s a great rule. This looks like the chicken or egg professional scenario. How long is it going to be before the club can break even (if that is even a thing in French rugby)? If the locals aren’t into well it would be good to se them drop to amateur level (is it that far?). Hope they can reset from this level and be more practical, there will be a time when they can rebuild (if France has there setup right).
1 Go to commentsWhat about changing the ball? To something heavier and more pointed that bounces unpredictably. Not this almost round football used these days.
35 Go to comments