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Brumbies on cusp of record but seats still empty at GIO Stadium

By Online Editors
Reesjan Pasitoa. (Photo by Tracey Nearmy/Getty Images)

Frustrated Brumbies chief executive Phil Thomson says the players are doing their part as the club desperately searches for ways to bring back Super Rugby crowds.

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The Brumbies have won 10 straight games at Canberra Stadium – including their first two matches this season – but thousands of seats remain empty each week as disillusioned fans stay away from the struggling code.

Despite the impressive winning streak and some entertaining rugby, Canberra crowds are down 17 per cent this season after the opening two rounds averaged just 7267 fans.

Brumbies home crowds are down almost 15 per cent on their previous worst which was set just two years ago at 8391 per game.

It follows a trend across the country and the southern hemisphere competition with crowds also decreasing in South Africa and New Zealand.

Continue reading below…

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Thomson has introduced game-day initiatives for children, set up a new bar area, and even given away free beers this season, but it hasn’t worked.

It was thought a state of emergency in the ACT impacted the season-opener against the Queensland Reds but the crowd figure dropped further the following week against Melbourne Rebels.

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The Brumbies host a third straight home game on Saturday against the Highlanders and Thomson hopes the double-header with Super W brings some back.

“It is quite frustrating because the team is doing everything they can, you can’t ask for more than winning all your home games,” Thomson told AAP.

https://www.instagram.com/p/B8MPRROgn_A/

“We certainly would like more people and I think the team deserve to be playing in front of more people.”

The game was dragged through the mud in Australia last year when the Wallabies bombed at the World Cup as star Israel Folau went through a messy divorce with Rugby Australia.

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It’s a tough scenario for Rugby Australia as it attempts to negotiate a new broadcast deal vital to covering the game’s costs.

Thomson conceded the national problems were affecting the spiralling crowd numbers in Canberra.

“That’s certainly got something to do with it,” he said.

“At the moment we seem to be focusing more on what’s happening off the field, which nine times out of 10 brings negative publicity to the game.

“People see another headline about rugby and it’s not positive so they think rugby’s not in a good space – ‘Why should I go and watch that’.

“For varying reasons people just aren’t connecting with the game. We feel we’re doing everything we can but there is that disconnect somewhere along the line.

“The product of rugby is not resonating as well as it has in the past.

“But I think it can certainly come back, all sports go through highs and lows.”

– AAP

The Brumbies have won two games to open their season and the side is feeling confident:

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Flankly 2 hours ago
The AI advantage: How the next two Rugby World Cups will be won

If rugby wants to remain interesting in the AI era then it will need to work on changing the rules. AI will reduce the tactical advantage of smart game plans, will neutralize primary attacking weapons, and will move rugby from a being a game of inches to a game of millimetres. It will be about sheer athleticism and technique,about avoiding mistakes, and about referees. Many fans will find that boring. The answer is to add creative degrees of freedom to the game. The 50-22 is an example. But we can have fun inventing others, like the right to add more players for X minutes per game, or the equivalent of the 2-point conversion in American football, the ability to call a 12-player scrum, etc. Not saying these are great ideas, but making the point that the more of these alternatives you allow, the less AI will be able to lock down high-probability strategies. This is not because AI does not have the compute power, but because it has more choices and has less data, or less-specific data. That will take time and debate, but big, positive and immediate impact could be in the area of ref/TMO assistance. The technology is easily good enough today to detect forward passes, not-straight lineouts, offside at breakdown/scrum/lineout, obstruction, early/late tackles, and a lot of other things. WR should be ultra aggressive in doing this, as it will really help in an area in which the game is really struggling. In the long run there needs to be substantial creativity applied to the rules. Without that AI (along with all of the pro innovations) will turn rugby into a bash fest.

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