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World Rugby chief lays bare 'devastating' impact of Covid-19 on the game's finances

By PA
(Photo by David Rogers/Getty Images)

World Rugby chief executive Brett Gosper admits the coronavirus pandemic continues to have a “devastating” impact on the game’s finances. The sport’s global governing body is distributing funds from a central £77million relief fund, the majority of it being given to stricken tier one nations.

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World Rugby has reduced costs over a four-year period by 10 per cent to £540million and has benefited from staging the 2019 World Cup in Japan shortly before Covid-19 struck, while France 2023 is still three years away.

Although optimistic that rugby’s main revenue generator will avoid any repercussions from the pandemic, Gosper admits the current outlook is bleak.

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“It’s been devastating from a revenue point of view. The more reliant you are on ticketing and hospitality revenue, the more devastating it is,” Gosper said.

“Hopefully we’ll be getting some good broadcast revenues, but the rest of the picture is pretty weak. We’re operating a little bit like a central bank, advancing monies to unions to see them through this period from a cashflow point of view.

“It’s the highest revenue unions that are most in trouble and they’re under huge pressure.

“The majority of the money goes to the top 10 unions because they generate a lot of the money for other unions. It’s important that we help them be cash-viable for as long as possible.

“Hopefully we can see this through if things get back to normality – whatever that is – halfway through next year.”

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Gosper insists some good has emerged from the crisis as discussions over the structure of a new global calendar continue.

“If the pandemic has served something, it’s been constructive in focusing people’s minds to see if we’re looking at the right model,” Gosper said.

“It’s unlikely you’d get calendar change, if that was recommended, before 2024. And if there was window change, it’s unlikely that would happen before 2024.

“There are some alternatives on the table. A number of competition models being run through separate or combined windows.

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“We’re in the kitchen still and can’t predict where this will end up. But the willingness to get together and collaborate has been refreshing.”

Gosper describes World Rugby’s drive to continue the development of Japan into a major force in the wake of their successful 2019 World Cup as an “obsession” and is hoping for a strong bid from the USA for either the 2027 or 2031 events to maintain growth into emerging markets.

A year to the day after South Africa triumphed in the Yokohama showpiece, a report published by the game’s overlords called ‘Global Reach of Rugby 2019’ reveals strong growth in both established and emerging rugby nations.

Apart from an 11 per cent increase in rugby followers for 2019 to 877million, there has been a 29 per cent surge in female fans to 140million.

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Flankly 12 hours ago
The AI advantage: How the next two Rugby World Cups will be won

If rugby wants to remain interesting in the AI era then it will need to work on changing the rules. AI will reduce the tactical advantage of smart game plans, will neutralize primary attacking weapons, and will move rugby from a being a game of inches to a game of millimetres. It will be about sheer athleticism and technique,about avoiding mistakes, and about referees. Many fans will find that boring. The answer is to add creative degrees of freedom to the game. The 50-22 is an example. But we can have fun inventing others, like the right to add more players for X minutes per game, or the equivalent of the 2-point conversion in American football, the ability to call a 12-player scrum, etc. Not saying these are great ideas, but making the point that the more of these alternatives you allow, the less AI will be able to lock down high-probability strategies. This is not because AI does not have the compute power, but because it has more choices and has less data, or less-specific data. That will take time and debate, but big, positive and immediate impact could be in the area of ref/TMO assistance. The technology is easily good enough today to detect forward passes, not-straight lineouts, offside at breakdown/scrum/lineout, obstruction, early/late tackles, and a lot of other things. WR should be ultra aggressive in doing this, as it will really help in an area in which the game is really struggling. In the long run there needs to be substantial creativity applied to the rules. Without that AI (along with all of the pro innovations) will turn rugby into a bash fest.

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