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Tumultuous year with Exeter sees new twist for Ali Hepher after axing


Exeter Chiefs' Director of Rugby Rob Baxter and Ali Hepher during the Premiership Rugby Cup Semi Final match between Exeter Chiefs and Ealing Trailfinders at Sandy Park on March 8, 2025 in Exeter, England. (Photo by Bob Bradford - CameraSport via Getty Images)
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Ali Hepher has rejoined Exeter Chiefs in an academy performance coach role within club’s development pathway following his exit in May.

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Following a tumultuous season, which began with Hepher head coach of the Chiefs, before changing to backs coach, then eventually parting ways with the club after 16 years in May having been suspended from his role in April, the 50-year-old is back in Devon.

Hepher will work on the coach and skills development of the Chiefs academy, as well as the talent identification process.

“Personally, I’m really pleased to have Ali on board in this new role which encompasses him working on the coaching and skills development of our young players from aged 16 onwards,” Chiefs director of rugby Rob Baxter said.

“Ali will also have input on the talent identification for our pre-16 academy cohort. He’ll work alongside our academy coaches to ensure the development of those players through our system and create a smooth transition for them into our senior set-up.

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“It’s a role I am very keen for Ali to take up this season. I think it allows us to get some top quality, very experienced coaching into our academy group, both for coach education and to keep a close eye on our best young players coming through.

“We want them to get attention in all the key fundamentals of how to play. Not just the skills of how to catch, pass and tackle but that ability to read the game and decipher how things are going to unfold.

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“Also, it’s about ensuring they know how to be a professional rugby player from a very young age, to understand the standards you must set and the challenges you’re going to face.

“I think this is a very positive step for us in terms of developing Exeter players for the future.”

Chairman and chief executive Tony Rowe added: “Ali was a vital part of our coaching team in a prolonged period of success for the club. Having spoken to Rob, I felt this role was key to the future advancement of our squad and the experience that Ali would bring is considerable. So, I am glad to welcome him back to Chiefs and I look forward to seeing the positive impact he has on our player pathway.”

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NoLongerARuck 6 minutes ago
Rugby's Greatest Rivalry deep dive - what has happened to the All Blacks’ scrum?

Alot of people have talked about how the AB's are making progress and getting closer to the Boks. Its also important to ask where the net gain has been. In 4 games under Razor the AB's attack failed dismally and struggled to score tries. The Boks outscored them comprehensively. Even so the All Blacks led for long periods in Joburg and Cape Town in 24. They lost each game by one score. They led all the way in Auckland and led for a quarter of the match in Wellington. Razors team always lost control in the final quarter of matches against the boks where the Boks bench completely overpowered them.

Under Rennie the AB's have scored plenty of tries, more than the Boks, they have rediscovered their attacking threat but they have regressed in other areas. Their scrum has totally capitulated, their lineout has been hammered, they are turning the ball over more at break down and in the tackle. They are making mistakes within their attacking template that has cost them and presented the Boks opportunities and so their defence has suffered with the Boks making hay in the last 3 games outscoring them in terms of tries and pts during that period. They have conceded 2 and 3 score leads in the last 3 matches heading into the final quarter. At Cape Town it was 16 points, Soweto 12 pts and in the US 15 pts. The Boks established control of Rennies team earlier and led for longer with AB's forced to chase games. They won the second half in Ellis Park comprehensively and the final quarters in the next 2 matches matches but little else illustrating the lack of control for the AB's.



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