Olympic Rugby Sevens was a rollercoaster not helped by UK TV twist
From disappointment on day one to breath-taking scenes on days two and three. This Olympic Rugby Sevens tournament has been an emotional rollercoaster – and we still have more to come with the women’s tournament now set to start after Fiji successfully defended their men’s gold medal.
On Tuesday morning, we in the UK got to experience a true high in rugby sevens history. The quarter-finals were broadcast live on the BBC, meaning fans and non-fans alike were able to watch some of the best rugby I have seen in a long time.
The GB vs USA match saw team GB down 21-0 in the first half, losing captain Tom Mitchell early on to injury. However, to everyone’s surprise, Team GB came back fighting and took the win, seeing them storm through to the semi-finals in a tournament where they eventually placed fourth.
I may not agree with the referee’s final penalty decision, but there was no denying that the match showcased some of the most exciting, down to the wire rugby we have seen in a while. As for Argentina’s performance, they completely defied the odds with just six men on the pitch and beat South Africa, earning themselves a place in the semi-finals and going on to clinch the bronze medal. Crazy stuff!
Part of the magic of the Olympics is the fact that people get the opportunity to watch sports they haven’t seen before and usually wouldn’t get the chance to watch. You only have to look at the reaction to the taekwondo events to see this. It has been exhilarating and because it is accessible it has sparked an interest.
Congratulations to @fijirugby, back-to-back Olympics gold medallists! ?#Tokyo2020https://t.co/tdvCv6j4HI
— RugbyPass (@RugbyPass) July 28, 2021
A few days ago, I was doing some work with the skateboarding on in the background. I had never watched skateboarding in my life, but I loved it! What is the common theme here? What is bringing this all together? It’s the fact that those sports are there and because they are easy to access I am able to enjoy them. Take The Hundred, for example. I have never watched cricket before, but I watched nearly three hours’ worth. Why? Because it was on, it was accessible and it was entertaining. Entertainment is a huge reason for people tuning into a sporting event.
People having access to exciting new sports opens the doors up to fresh avenues of both players and supporters. Sevens rugby was aired on mainstream TV in the UK and already we are seeing the sport reaching a new market of people who are only now being introduced to the rugby world. It’s great to see!
However, we can’t ignore the issues that we faced on day one of the tournament. Fans woke up early Monday morning to learn that the matches were not being streamed on the BBC and were, rather disappointingly, hidden behind a paywall.
We have since seen just how fantastic our sport is when it is given the chance to be shown to a wide audience. I thought both the pre-match and post-match analysis was incredibly insightful on the BBC, giving the audience a real flavour for some great Olympic sevens.
I would be interested to learn exactly how these broadcasting decisions are made. I want to understand how broadcasters choose which sport gets the luxury of being shown and which don’t. What makes a sport worthy of being covered? Rugby sevens has more than proved itself, so why wasn’t it given a chance from day one?
Usually, players put up a link on their social media accounts for friends, family and fans to log in and watch. However, I noticed players going to the Olympics weren’t doing that. Instead, they informed people that matches would be available on BBC or Eurosport.
If players knew matches were potentially hidden behind a paywall, I am sure they would have been shouting about it. This makes me question how much the players were involved in this decision and whether or not they actually knew about this.
For me, at the time of writing at least, it feels as though there is a lack of transparency for both players and fans surrounding the broadcasting platforms for these Olympic sevens.
#Rugby first games Live coverage by @BBCSport and what 2 cracking games! To capture new audiences showing how incredible #sevens is! #HowWeSevens
— Rachael Burford (@RachaelBurf12) July 27, 2021
Team GB are the best of the best and fans should be given the chance to celebrate their talent. The Olympics are supposed to be a celebration of sporting prowess and this feels miles away from that.
I have been in their shoes. I know how incredibly stressful and upsetting it is when those closest to you miss out on watching you play. These athletes have worked so hard to get to where they are and have each sacrificed a great deal. The least those in control of broadcasting these events could do is to tell people in advance where they can access the streaming service.
My issue isn’t necessarily with the paywall itself; I understand that plenty of sports thrive behind paywalls. It’s how it was – or wasn’t – communicated.
Watching rugby ? for the first time ever. WOW!
Awesome and FUN sport. So fun to watch!!! #Rugby #Olympics #OlympicGames— Stacy Tiffin (@tacert) July 27, 2021
I understand the broadcasting rights are what they are, but what upsets me and what is a massive missed opportunity is the lack of transparency surrounding this. No one had the time to prepare themselves to purchase additional monthly subscription services because the need for such services was not communicated to anyone beforehand.
Let’s not forget, this isn’t just about the fans. It’s bigger than that. It’s about the new opportunities that Olympic exposure brings for sponsorship and investment in rugby sevens.
Sevens programmes around the world are seeing funding cuts, which makes me wonder what this will mean for the sport moving forward. I would be interested to know if the viewing figures from the games could impact the future funding of the sport? Could the numbers change anything?
Since when did the olympics become a paywall puzzle ?
— Florence Williams (@FlorenceW94) July 26, 2021
Every single person I have spoken to about this, die-hard rugby fan or not, has had a difficult time signing up to view the matches. Not only are they behind a paywall with Eurosport, but to view the matches you must download the specific app, as the game was not deemed good enough to be broadcast on any one of the nine Eurosport channels.
All we want as fans is to be able to follow our sport, promote our sport and grow our sport. Olympic sevens is an exciting way to capture new audiences, opportunities and to promote growth.
The broadcasting deals we see in play this year will also be around at the next Olympics, meaning it is essential we learn from what has happened and put things into place to ensure our sport is given everything it needs to thrive moving forwards.
Online access only it seems. Not on one of NINE @Eurosport channels. https://t.co/SfgDA7S2wZ
— Nick Heath (@nickheathsport) July 26, 2021
Comments on RugbyPass
Results probably skewed by the fact that a few clubs have foreign fly halves in their 30s, but most teams have young English scrum halves. Results also likely to be skewed by the fact that many teams rely on centres and fullbacks to provide depth at 10, whereas they will need to stock a large number of specialist backup 9s.
1 Go to commentsI really get the sense that when all is said and done, the path of least resistance will end up being a merger of Wasps & Worcester that essentially kills the Worcester Warriors brand and sees Wasps permanently playing at Sixways. I’m not saying that’s what should happen or what I want to happen. I just think it’s the easiest rout to take and therefore, will be what happens. Wasps will definitely return to play first, and I suppose it all depends on if they can find support at Sixways. If people turn up and support Wasps in that community, at that ground, I bet they drop the Sevenoaks plan and just remain at Sixways. Under the radar but not totally unrelated, it looks as though London Irish are going to be brought back from the dead by a German consortium and look set to return, likely to the remade Championship. It’s set to have 12 clubs next season with 14 in 2025/26, what do you want to bet those extra 2 are Wasps and London Irish?
1 Go to commentsThe shoulder is a “joint” with multiple bones. You don’t “fracture” a shoulder, you fracture any one or more of the bones that make up a shoulder.
2 Go to commentsOh dear, bones too suspect to continue?
2 Go to commentsBold headline considering the Canes and Blues are 1 and 2 and the Brumbies were soundly beaten by the Chiefs and Blues. Biggest surprise is Rebels 4 Crusaders 12 - no one saw that coming. If Aus are improving that’s great 👍
1 Go to commentsAnna, You are right, we need to have patience whilst the others catch up to England and France. Also it is the PWR that has been the game changer for England. the RFU put money into that initially at the expense of the Red Roses. I was sceptical at first but it has paid off in spades.
1 Go to commentsI think Matt Proctor became a 1 test AB in the same fixture. Cameron is quality and has been great this season, can’t believe’s he only 27. Realistically how would he not be selected for ABs squad this year. Only Dmac is ahead of him as a specialist 10. With Jordan out, it will come down to where and when Beauden Barrett slots back in, and where they want to play Ruben Love. Cameron seems an absolute lock in for the wider squad though. Added benefit of TJ-Cameron-Jordie combination at 9, 10, 11 too.
1 Go to commentsFarcical, to what end would someone want to pay to keep this thing going.
1 Go to commentsHavili, our best 12 by a mile, will be in the squad, if he stays fit. JB is the most overrated AB in the last 50 years.
61 Go to commentsWe had during the week twilight footy, twilight cricket, tw golf plus there was the athletics club. Then the weekend was rugby 15s plus the net ball, really busy club scene back then but so much has changed and rugby has suffered. And it was all about changing lifestyles.
6 Go to commentsIn the 70s and 80s my club ran 5 Senior sides plus a Vets. Now it is 2 sides with an occasional 3rd team. Players have difficulty getting to training now, not sure why and the commitment is not there. It seems to me more a problem of people applying themselves and not expecting to turn up and play whenever they want to.
6 Go to commentsROG’s contract is until 2027. The conversation about a successor to Galthie after RWC 2027 may be starting now. We can infer that Galthie’s reign stops then. He is throwing the Irish Coaching Job angle in because he is Irish. The next Irish coach MUST be Leo Cullen. As well as being the best coach available, coaching the vast majority of Irish Internationals week in week out, he has shown incredible skill at recruiting the best coaching staff for the job in hand. That was a failing in France. Cullen is a shrewd guy and if there is a need for foreign coaches underneath him he won’t hesitate. Rightly so. Ireland does need to start to bring Irish coaches through. Not just at the professional level but we need to train coaches to man new pathways for developing kids from schools/clubs up through the divisions.
8 Go to commentsNo Islam says it must rule where it stands Thus it is to be deleted from this planet Earth
18 Go to commentsThis team probably does not beat the ABs sadly Not sure if BPA will be available given his signing for Force but has to enter consideration. Very strong possibility of getting schooled by the AB props. Advantage AB. Rodda/Skelton would be a tasty locking combination - would love to see how they get on. Advantage Wallabies. Backrow a risk of getting out hustled and outmuscled by ABs. Will be interesting to see if the Blues feast on the Reds this weekend the way they did the Brumbies we are in big trouble at the breakdown. Great energy, running and defence but goalkicking/general kicking/passing quality in the halves bothers me enormously. SA may have won the World Cup for a lot of the tournament without a recognised goalkicker but Pollard in the final made a difference IMO. Injuries and retirements leave AB stocks a bit lighter but still stronger. 12 and 13 ABs shade it (Barret > Paisami, Ione = Ikitau, arguably) Interesting clash of styles on the wings - Corey Toole running around Caleb Clark and Caleb running over the top of Toole. Reece vs Koro probably the reverse. Pretty even IMO. 15s Kelleway = Love See advantage to ABs man for man, but we are not obviously getting slaughtered anywhere which makes a nice change. Think talent wise we are pretty even and if our cohesion and teamwork is better than the ABs then its just about doable.
11 Go to commentsCompletely agree. More friday night games would be a hit. RFU to make sure every club has a floodlit pitch. Club opens again Saturday to welcome touch / tag. Minis and youths on Sunday
6 Go to comments1.97m and 105Kg? Proportionately, probably skinnier than me at 1.82 and 82kilos. He won’t survive against the big guys at that weight.
56 Go to commentsThe value he brought to the crusaders as an assistant was equal to what he got out of being there. He reflected not only on the team culture but also the credit he attributed to the rugby community. Such experience shouldn’t be overlooked.
8 Go to commentsGood luck Aussie
11 Go to commentssmith at 9 / mounga 10 / laumape 12 / fainganuku 14
61 Go to commentsBar the injuries, it’s pretty much their top team …
2 Go to comments