England's rivalry with New Zealand has grown on all fronts
On November 19 2022, England will play New Zealand for the first time since the two nations met at a World Cup semi-final in Yokohama more than three years ago.
The wait has been far too long, but it is unfortunately typical of a professional era in which the two nations have only played each other only three times in the last eight years; and rather less than once per season, on average, since the turn of the millennium.
By way of contrast, Australia (24 matches) and South Africa (14) in the south, and France (8), Wales (7) and Ireland (6) in the Northern Hemisphere have all enjoyed anywhere between twice and eight times the number of encounters with the All Blacks in the same time span.
Coaches and administrators alike are in no doubt about the value of the fixture, which only tends to deepen its mysterious rarity. When the 2022 match was announced, England head coach Eddie Jones commented, “These fixtures will be a really important part of our preparation for the 2023 World Cup. It’s almost a mini-World Cup in itself, and we are fortunate to have it less than a year before the tournament.
“It will be a good litmus test for the team to see where we are at, culminating in playing first and second in the world.”
New Zealand have been rated the number one rugby nation for more than 80 per cent of the time since the World Rugby rankings first appeared back in 2003, and they are undoubtedly the biggest drawcard on the planet. That means higher gate receipts and associated spin-off earnings.
Wales were so keen to stage a one-off test against New Zealand at the end of October that they accepted a date outside the international window, which deprived them of all their English-based players. They were prepared to hand over NZ $2m to NZR because they knew they would be making $8-10m profit from the one game alone.
WRU chief executive Steve Phillips expressed his sense of the unique value brought by the All Blacks’ brand:
“[The Principality stadium] is sold out and we could probably sell it out again. In terms of financial contribution for the year, it’s fundamentally important. It then funds the game and it’s a virtual circle.
“It’s great news to have them [New Zealand] coming here. It’s great financially and commercially, it’s great for our brand. Literally everything is sold out – every ticket and every hospitality space.”
If Wales, then why not England? It would mean a coupling of the highest-profile rugby team and the best drawcard, with probably the richest supporter base in the world. New Zealand are the only nation in world rugby accorded ‘A++’ status on the England Rugby website.
There has been friction in the past, with a power struggle between the two unions developing when a game outside the official November window was mooted back in 2017. The RFU made an offer, but NZR went for broke and demanded half of the total revenue generated by the game. The RFU pulled back from the brink, and the match never happened.
Top prices for a ticket alone to the Twickenham clash are expected to exceed the £200 (NZ $390) threshold for a premium seat (£202), for the first time ever. Advertised hospitality packages stretch from £899 to a staggering £1749 per person at the top of the range. That represents an average 15 per cent increment on similar pricing for the game against the World Champion Springboks one week later.
There has been friction in the past, with a power struggle between the two unions developing when a game outside the official November window was mooted back in 2017. The RFU made an offer, but NZR went for broke and demanded half of the total revenue generated by the game. The RFU pulled back from the brink, and the match never happened.
With New Zealand the biggest drawcard and Twickenham able to generate unparalleled revenue, the rivalry has been postponed rather than terminated. The most successful joint venture, a double-header back in 2012, signposted the way. The men’s match (won by England 38-21) preceded a game between the Red Roses and the Black Ferns, which also ended in an England victory by 32 points to 23. 160 minutes of Twickenham nirvana netted the NZRU $4m.
In the women’s game, England has moved well ahead of New Zealand since the Black Ferns won the last World Cup in 2017. The Red Roses are almost eight points clear of everyone else in the World Rugby rankings, having demolished their biggest rivals by a combined score of 99-27 over the last two matches in November.
England became the first nation to offer full-time contracts to their top 28 female players of the XV-a-side version of the game at the start of 2019, and they have not looked back since.
The second game between the Red Roses and the Black Ferns was played at Franklin’s Gardens in Northampton, after England had won the first match by a record margin of 43 points to 12 at Sandy Park in Exeter.
It illustrated how quickly new investment in the game can alter the balance of power on the field, and why consistently the best rugby team of the professional era needs to play against the most lucrative financial backdrop.
Typically, you would expect any side bearing the silver fern on their chests to react very strongly to a defeat of any kind, but the physical differences between a full-time professional outfit and a part-time team (however exalted their provenance) quickly became obvious in Northampton:
Excellence at the set-piece – in the first instance from a driving lineout, in the second at an exit scrum – might be written off as no more than a part of England’s traditional point of strength in both the men’s and women’s game. But that try from the close-range lineout is just too easy, and England scored five, all from the same start-point, over the course of the match. Now that is a major cause for concern.
England had built a 28-0 lead by half-time, and for most of that period, their domination of the contact points was so complete that it looked like a semi-opposed training session. Here is one of the longer scoring sequences from a lineout:
There is little resistance around the tail of the lineout on first phase, and the tackle of New Zealand No 7 and captain Les Elder is brushed off all too easily by England prop Sarah Bern on the second play of the sequence. The England backs can walk the ball in against a Kiwi defence shorn of its line-speed on third phase.
In the men’s version of the game, there can be anywhere between 150-250 rucks in a single match, and it was in this area that the Black Ferns felt the pinch the most:
It’s not just New Zealand’s biggest player, second row Joanah Ngan-Woo, being ground backwards in the first example, it is the difficulty the Kiwi cleanout has in removing any of the defenders at the post-tackle in the second. Despite being hit by three different New Zealand players, England number 6 Alex Matthews is still on her feet at the end of the play, and that means slow six-second ball on the next phase – even after a line-break has been made.
Even when the Black Ferns made progress through their traditional strength in the offloading game, they encountered an organised line and a very physical tackle contest on the following play:
This kind of pressure inevitable leads to scoring opportunities for the defence:
Another dominant tackle, and England left wing Abby Dow runs away from probably New Zealand’s best player, right wing Portia Woodman, to convert the fumble return into a score.
However much they might not want to acknowledge the fact, England and New Zealand need each other as rugby nations. In the men’s game, England need far more exposure to best team of the professional era than a meagre three matches in eight years. In the women’s game, they have responded to the challenge of the Black Ferns by means of a new investment in a full-time professional structure. It has already paid out handsome dividends.
Likewise, New Zealand needs to play more matches at Twickenham, potentially the most lucrative background for one-off gate and marketing revenue. A global season, with the associated rider of revenue-sharing between the hosts and tourists, cannot come quickly enough.
With Eddie Jones’ win percentage with England now surpassing Ian Foster’s record with the All Blacks, England versus New Zealand should be by rights, be one of the biggest – if not the biggest – rivalry in the world of rugby.
That it is not, is a sad indictment of the failure of the administration of the game to keep up with the needs of a fully-fledged professional sport. We can only hope that a new year brings with it more progressive attitudes. Most true supporters of the game would raise a glass to that thought, while sitting by their Christmas fire-sides.
Comments on RugbyPass
What a dagg in more ways than one
5 Go to commentsRegroup come back next year but sack some of the coaching team and don't be like the ABs last minute sacking. If Crusaders don't do well ABs don't do well.
5 Go to commentsProctor Definitely inform again this year had a hell of a season last year and this year is looking even better. Still mixed feelings about Ioane tho.
4 Go to commentsDagg is still trying to get enough headlines to make himself relevant enough to get a job. The Crusaders went back to square one at all levels. Shelve this season and nail the next one.
5 Go to commentsHe was in such great form. Sad for him but only a short term injury and it will be great to see him back for the finals.
1 Go to commentsAfter their 5/0 start, I had the Crusaders to finish Top 4 only…they lost the plot in Perth but will reload and back themselves vs 4th placed Rebels…
5 Go to commentsBoth nations missed a great opportunity to book a game that would have had a lot of interest from around the world. I understand these games can’t be organised in 5 minutes but they should have found a way to make it happen. I don’t think Wales are ducking anyone but it’s a bad look haha.
3 Go to commentsIt will be fascinating to see the effect that Jo Yapp has. If they can compete with Canada and give BFs a run for their money that will be progress
1 Go to commentsFollowing his dream and putting in the work. Go well young fella!
3 Go to commentsPerhaps filling Twickenham is one of Mitchell’s KPIs. I doubt whether both September matches will be at Twickenham on consecutive weekends. I would take the BF one to a large provincial stadium so as not to give them the advantage and experience of playing at Twickenham before a large crowd prior to the RWC.
3 Go to commentsvery unfortunate for Kitshoff, but big opportunity potentially for Nché to prove he is genuinely the best loosehead in the world, rather than just a specialist finisher. Presuming that if Kitshoff is out, it will also give Steenekamp a chance to come into the 23? Or are others likely to be ahead of him?
1 Go to commentsA long held question in popular culture asks if art imitates life or does the latter influence the former? Over this 6 nations I can ask the same question of the media influencing the thoughts of its audience or vice versa. Nobody wants to see cricket scores in rugby, as a spectacle it is not sustainable. With so many articles about England’s procession and lack of competition it feeds the epicaricacy of many looking for an opportunity to pounce. England are not the first team to dominate nor does it happen only in rugby, think Federer, Nadal, Red Bull or Mercedes, Manchester Utd, Australia in tests and World Cups. Instead of celebrating the achievements why find reasons to falsify it pointing towards larger playing pool, professional for a longer period or mitigate with the lack of growth in other nations. Can we not enjoy it while it is here and know that it won’t last for ever, others coveting what England have will soon take the crown, ask the aforementioned?
6 Go to commentsShame he won’t turn out for the Netherlands now they’re improving. U20s are Euro champs and in the U20 Trophy this year. The senior sides gets better every year too.
3 Go to commentsWill rugbypass tv be showing these games?
1 Go to commentsWell where do you start, the fact that England have a professional domestic league and Ireland’s is fully amatuer, that they have fully seperated professional squads at Fifteens and Sevens (7’s thinly disguised as GB), and Ireland have fully pro Sevens squad who loan some players back to the Semi-Professional Fifteens squad (moved from amateur for only a year or so) for a few games at 6N & RWC’s. The Women’s games is a shambles, and is at risk of killing itself by pushing for professionalism when the market isn’t really there to support it outside one or two countnries..
6 Go to commentsWayne Smith's input didn't have as much impact on the last final as Davison's red card for Thompson. England were 14 points up and flying when that happened.
6 Go to commentsBilly's been playing consistently well for 2 - 3 seasons now and deserves a look in at the top level. Ioane and ALB are still first choice but there needs to be injury cover and succession. His partnership with Jordie gives him first dibs you'd think. Go the Hurricanes.
4 Go to commentsIt’s not up to Wales to support Georgian Rugby. That’s up to International Rugby and Georgia. I sympathise with Georgia’s decent attempt to create this fixture. But for Wales the proposed match up is just a potential stick to beat them with and a potential big psychological blow that young Welsh team doesn’t need. (I’m Irish BTW.)
3 Go to commentsCale certainly looks great in space, but as you say, he has struggled in contact. At 23 years old, turning 24 this year, he should be close to full physical maturity and yet there exists a considerable gap in the power and physicality required for international rugby. Weight doesn’t automatically equate to power and physicality either. Can he go from a player who’s being physically dominated in Super rugby to physically dominating in international rugby in 1 or 2 years? That’s a big ask but he may end up being a late bloomer.
38 Go to commentsIf rugby wants to remain interesting in the AI era then it will need to work on changing the rules. AI will reduce the tactical advantage of smart game plans, will neutralize primary attacking weapons, and will move rugby from a being a game of inches to a game of millimetres. It will be about sheer athleticism and technique,about avoiding mistakes, and about referees. Many fans will find that boring. The answer is to add creative degrees of freedom to the game. The 50-22 is an example. But we can have fun inventing others, like the right to add more players for X minutes per game, or the equivalent of the 2-point conversion in American football, the ability to call a 12-player scrum, etc. Not saying these are great ideas, but making the point that the more of these alternatives you allow, the less AI will be able to lock down high-probability strategies. This is not because AI does not have the compute power, but because it has more choices and has less data, or less-specific data. That will take time and debate, but big, positive and immediate impact could be in the area of ref/TMO assistance. The technology is easily good enough today to detect forward passes, not-straight lineouts, offside at breakdown/scrum/lineout, obstruction, early/late tackles, and a lot of other things. WR should be ultra aggressive in doing this, as it will really help in an area in which the game is really struggling. In the long run there needs to be substantial creativity applied to the rules. Without that AI (along with all of the pro innovations) will turn rugby into a bash fest.
24 Go to comments