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Eight teams confirmed for rugby union's 'biggest prize'

By Ian Cameron
France's William Iraguha and Stephen Parez-Edo Martin celebrate a try against South Africa on day one of the HSBC France Sevens at Stade Toulousain on 12 May, 2023 in Toulouse, France. Photo credit: Mike Lee - KLC fotos for World Rugby

Eight leading international Rugby Sevens teams are gearing up to compete for what will be the most lucrative prize fund in the sport this July in New York.

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The newly created World Rugby Football League’s (WRFL) $1 million NYC Champion Sevens, sanctioned by USA Rugby, promises to bring an international-style rugby festival to the Big Apple.

The $1 million dollar prize fund makes it the biggest financial carrot in the sport and one that has proved enticing to the international unions. The All Blacks Sevens team, Australia 7s, the Blitzboks, the USA Sevens team, France, Ireland, Fiji and Kenya have all been listed as participating.

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The day-long event will showcase 16 fast-paced, 14-minute games, keeping spectators on the edge of their seats. Broadcasted live on ESPN +, the WRFL will offer a pay-per-view tournament package, providing rugby enthusiasts with an unparalleled, all-live, all-access experience.

Ross Young, CEO of USA Rugby, expressed the team’s excitement, stating, “There is much excitement from the USA camp as we confirm our participation in the NYC Sevens later this summer. A lot of buzz has been building into this event, and we look forward to seeing it come to life, offering another opportunity for USA fans to get out and support the squad.”

Australian Sevens head coach John Manenti says: “It’s with great excitement that the Australian men’s sevens team heads to New York City to be part of the first million-dollar sevens tournament. A great city, a great venue, and the best teams in the world will make for some fantastic rugby and entertainment for all sports lovers.”

James Topping, Ireland men’s sevens head coach, emphasized the significance of the tournament for his team, saying, “We are excited to be taking part in the inaugural NYC Champion Sevens this summer. This new and unique tournament will help bring our game to a wide range of new audiences, and with plenty of Irish support expected in Manhattan in July, it is a brilliant opportunity for our squad to be exposed to high-level competition.”

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The WRFL Commissioner William Tatham, Esq., expressed the league’s commitment to promoting rugby in the United States, stating, “The RFL is committed to USA Rugby and World Rugby, and is honored to kick off league play showcasing these great World Rugby teams and players. Where better to make rugby history and launch America’s newest major league than New York City, America’s largest and greatest sports market.”

The RFL has ambitious plans for the future, aiming to expand into the top sixteen U.S. media markets over the next six years. The league plans to produce and distribute a range of sports, entertainment, and gaming content. The 2023 premiere NYC Champion Sevens will mark the beginning of this journey, with the league’s innovative smart-start targeting the expansion of two playoff tournaments leading to the highly anticipated 2024 RFL Champion Sevens.

As the anticipation grows and the countdown to the NYC Champion Sevens begins, rugby fans worldwide are eagerly awaiting the spectacle that awaits them in the heart of New York City.

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Sam T 3 hours ago
Jake White: Let me clear up some things

I remember towards the end of the original broadcasting deal for Super rugby with Newscorp that there was talk about the competition expanding to improve negotiations for more money - more content, more cash. Professional rugby was still in its infancy then and I held an opposing view that if Super rugby was a truly valuable competition then it should attract more broadcasters to bid for the rights, thereby increasing the value without needing to add more teams and games. Unfortunately since the game turned professional, the tension between club, talent and country has only grown further. I would argue we’re already at a point in time where the present is the future. The only international competitions that matter are 6N, RC and RWC. The inter-hemisphere tours are only developmental for those competitions. The games that increasingly matter more to fans, sponsors and broadcasters are between the clubs. Particularly for European fans, there are multiple competitions to follow your teams fortunes every week. SA is not Europe but competes in a single continental competition, so the travel component will always be an impediment. It was worse in the bloated days of Super rugby when teams traversed between four continents - Africa, America, Asia and Australia. The percentage of players who represent their country is less than 5% of the professional player base, so the sense of sacrifice isn’t as strong a motivation for the rest who are more focused on playing professional rugby and earning as much from their body as they can. Rugby like cricket created the conundrum it’s constantly fighting a losing battle with.

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Ed the Duck 10 hours ago
How Leinster neutralised 'long-in-the-tooth' La Rochelle

Hey Nick, your match analysis is decent but the top and tail not so much, a bit more random. For a start there’s a seismic difference in regenerating any club side over a test team. EJ pretty much had to urinate with the appendage he’d been given at test level whereas club success is impacted hugely by the budget. Look no further than Boudjellal’s Toulon project for a perfect example. The set ups at La Rochelle and Leinster are like chalk and cheese and you are correct that Leinster are ahead. Leinster are not just slightly ahead though, they are light years ahead on their plans, with the next gen champions cup team already blooded, seasoned and developing at speed from their time manning the fort in the URC while the cream play CC and tests. They have engineered a strong talent conveyor belt into their system, supported by private money funnelled into a couple of Leinster private schools. The really smart move from Leinster and the IRFU however is maximising the Irish Revenue tax breaks (tax relief on the best 10 years earnings refunded at retirement) to help keep all of their stars in Ireland and happy, while simultaneously funding marquee players consistently. And of course Barrett is the latest example. But in no way is he a “replacement for Henshaw”, he’s only there for one season!!! As for Rob Baxter, the best advice you can give him is to start lobbying Parliament and HMRC for a similar state subsidy, but don’t hold your breath… One thing Cullen has been very smart with is his coaching team. Very quickly he realised his need to supplement his skills, there was talk of him exiting after his first couple of years but he was extremely shrewd bringing in Lancaster and now Nienaber. That has worked superbly and added a layer that really has made a tangible difference. Apart from that you were bang on the money… 😉😂

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