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Brumbies drop ticket prices to decade low

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The Brumbies look dejected following their Super Rugby semi-final defeat to the Jaguares. (Photo by ALEJANDRO PAGNI / AFP) (Photo credit should read ALEJANDRO PAGNI/AFP/Getty Images)

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The ACT Brumbies have dropped their season membership prices to a 10-year low in response to declining Super Rugby crowds.


Crowds have dropped for almost every Super Rugby team in recent years, and Canberra Stadium has been no exception with the past two seasons being the Brumbies’ worst-attended in club history.

After crowds dipped below 8000 this year, the club acted on an end-of-season fan survey and on Monday announced they were reducing 2020 memberships by up to 30 per cent.

The Brumbies won seven of eight regular-season games, and a quarterfinal, at home in 2019. At the bottom end of the pricing, a family of four can see the eight home matches for $30 per game in 2020.

“We can’t do any more commercially to attract people to the stadium (then) by making it very reasonable from a price perspective,” Brumbies coach Dan McKellar said.

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“We want to play in front of big crowds, 15-to-20 thousand people consistently so we need to make sure we produce a product that attracts people to come and watch.


“I think we did that last season, we won eight games in a row at home so we’ve turned it into a fortress.”

The Brumbies have also secured earlier kick-off times at home and more games will be played outside the cold winter months.

Their season kicks off against the Queensland Reds on January 31.




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