1
An improbable All Blacks jersey sponsor has emerged as NZR look to plug financial hole
As New Zealand Rugby look to cash in on a controversial private equity deal, a left field potential All Blacks jersey sponsor has emerged – at least according to reports in France.
ADVERTISEMENT
The NZR are currently in the midst of a potential 15 per cent sale of the revenue-generating side of their business, with American Tech Giant Silver Lake tabling NZ$465m for what amounts in effect to a roughly one-seventh share of the All Blacks.
The deal is currently been met with opposition by the NZRPA, the players’ union that represents professional rugby players in New Zealand, who count a number of top-level All Blacks on their board. Players fear a number of things with the deal, including a loss of connection with the grassroots of the game and the commercial influence such a deal would have on future decision making.
Now Midi Olympique are reporting that Mohed Altrad, the billionaire owner of Top 14 side Montpellier, is in a dialogue about becoming the All Blacks’ jersey sponsor as part of a new multi-million dollar deal.
Altrad, a building materials company, already sponsors France Rugby, a deal that is apparently worth €7m a season. A similar deal with the All Blacks would be worth significantly more.
Last year current jersey sponsor – AIG – announced it would be ceasing their sponsorship in 2021, ending a partnership which began in 2012. Their latest deal was purported to be worth NZ$120m to the NZR, or €71m . In 2020, it was reported in New Zealand that the NZR wanted to raise NZ$300m (€180m) with their new jersey deal.
Landing a $300m jersey deal would certainly help lower the financial necessity of bagging Silver Lake’s NZ$465 deal, and wouldn’t involve the sale of equity.
ADVERTISEMENT
With television deals and ‘bums on seats’ no longer cutting it in terms of revenue, private equity deals appear to be new reality in rugby union. CVC’s deals with the Six Nations, Premiership Rugby Ltd and the PRO14 have set a new standard in the sport, which other stakeholders are surely now likely to follow.
Renowned All Blacks guru Wayne Smith raised eyebrows last week when he said: “We need the money” when asked about the private equity play. “We need to get the capital.” Whatever deals the NZR gets over the line, it’s interesting times ahead.
Comments on RugbyPass
Lions might take him on if they move on Van Rooyen but I doubt he will want to go back, might consider it a step backwards for himself. Sharks would take him on but if Plumtree goes on to win the challenge cup they will keep him on. Also sharks showing some promising signs recently. Stormers and Bulls are stable and Springboks are already filled up. Quality coach though, interesting to see where he ends up
1 Go to commentsAnd the person responsible for creating a culture of accountability is?
2 Go to commentsMore useless words from Ben Smith -Please get another team to write about. SA really dont need your input, it suck anyway.
264 Go to commentsThis disgraceful episode must result in management and coach team sackings. A new manager with worse results than previous and the coaching staff need to coached. Awful massacre led by donkeys.
1 Go to commentsInteresting article with one glaring mistake. This sentence: “And between the top four nations right now, Ireland, France, South Africa, and New Zealand…” should read: And between the top four nations right now, South Africa, Ireland, New Zealand and France…”. Get it right wistful thinkers, its not that hard.
23 Go to commentsHow did Penny get the gig anyway?
2 Go to commentsNice write up Nick and I would have agreed a week ago. However as you would know Cale & co got absolutely monstered by the Blues back row of Sotutu, Ioane and Papaliti and not all of these 3 are guaranteed a start in the Black jumper. He may need to put some kgs before stepping up, Spring tour? After the week end Joe will be a bit more restless. Will need to pick a mobile tough pack for Wales and hope England does the right thing and bashes the ABs. I like your last paragraph but I would bring Swinton, Hannigan into the 6 role and Bobby V to 8
21 Go to commentsThe Crusaders can still get in to the Play Off’s. The imminent return of outstanding captain Scott Barrett and his All Black team mate Codie Taylor will be a big boost.There are others like Tamaiti Williams too. Two home games coming up. Fellow Crusader fans get there and support these guys. I will be.
1 Go to commentsCant get more Wellington than Proctor.
2 Go to commentsWhy not let the media decide. Like how they choose the head coach. Like most of us we entrust the rugby system to choose. A rugby team includes the coaches. It's collective.
13 Go to commentsHi NIck, I have been very impressed with him and he seems a smart player who can see opportunities which Bobby V _(who must be an international 6_) doesn’t see or have the speed to take advantage of. If he continues to improve and puts on 5kgs then he could be a great 8. He is a bit taller than Keiran Reid at 1.93m and 111 kgs, so his skill set fits his body size and who knows where it will lead. I hope the spate of Achilles tendon issues have been dealt with by the S&C people. It’s been a very long time since Mark Loane and Kefu stood out at 8. The question is will we be able to hold onto him, if he does make it he will be pretty hot property. I disagree with the idea of letting them go to the Northern Hemisphere and then bring them back.
21 Go to commentsBilly Fulton 🤣🤣🤣🤣 garrrmon not even close
13 Go to commentsDoes the AI take into account refs? hahaha Seriously why not have two on field refs to avoid bias?
23 Go to commentsVern challenging this Blues side might be the edge they need to fulfill their potential. Convincing results from strong D and strong carries are hard to argue against.
1 Go to commentsLove seems to add a strong back field defense with speed to close the gap and tackle to his ability to attack, kick and pass (an accurate long pass). This sets him an edge over some of the other names - JRK in particular. Has to be said that Jordan and Stevenson have also been exposed defensively while Love has yet to face test match intensity. Spoilt for choice.
1 Go to commentsHe’s strung together a few strong seasons, I’d like to see him in the ABs and build some depth along with Reiko and ALB. Levi Aumua hasn’t taken the step we hoped to see but time yet.
2 Go to commentsWhere has our good friend Pecos gone!? Similar place to the Crusaders D, the abyss.
4 Go to commentsNice piece Nick. I haven’t seen much of the brumbies this year so will keep my powder dry on charlie, but clearly has the speed and footwork to be damaging in space. Similar to Samu, I’d worry about the size of our pack if the likes of Mcreight and Cale were in the b/row together. Maybe Cale could play a similar finisher role like Samu did for Rennie’s wallabies. Has Cale leapfrogged wilson in your eyes? He obviously has the lineout, but harry probably better (although not great) in the physical stuff and also has great hands in the loose. You’d have to say mcreight and valetini are shoe-ins at 7/8, so the question becomes who matches best with them at 6 and on the bench. I don’t know if he has a high enough ceiling, but id love to see wright given a shot based on how much bad luck he has had with injuries. He may also fit that no-nonsense graft/work rate irish approach…? If schmidt wants size and a 4/6 tweener then I’d probably pick Uru. On the bench I’d have no idea, Wilson if you want to give valetini a rest, and maybe hanigan/wright/uru as 6 replacements.
21 Go to commentsWho the heck is Billy Fulton?
13 Go to commentsCale has all the potential no doubt. So has Harry Wilson except for his dumb arse coach over the last few years who told him just to run at brick walls all the time. Valentini would be devastating at 6. As he was until some idiot thought oh yeah, move our best player to another position. Not mentioning any flightless or thank you names of course. I very much dislike claiming one player is the saviour, because injuries are so prevalent in the game these days as the players are bigger and faster, so the discussion should be who are at least the best two players in one position. For me it’s Harry Wilson and Cale at 8 at the moment with Valentini or Hooper from the Brumbies at 6. Great options. Seru Uru should be in the reserves too. A game changer.
21 Go to comments