'We don't go 'That guy is pretty big and pretty ripped' so let's focus on him'
World Rugby is taking proactive steps to educate younger players about the dangers and pitfalls of taking performance-enhancing substances as part of a never-ending war to ‘keep rugby clean’.
The physical strides made by elite rugby players since the dawn of professionalism has inevitably led to conjecture around the potentiality of doping within the game and the issue is very much something that World Rugby are across and alive to.
The governing body’s Anti-Doping Education Manager, Ross Blake, spoke to RugbyPass about the importance of reaching young people before they make poor choices in relation to what substances they put into their body, whether on purpose or – increasingly – accidentally.
While Blake maintains that at the professional end of rugby union, doping remains comparatively low, he believes every effort must be made to maintain and ensure the sport stays on top of what is a complex and ever-evolving issue.
“We’re trying to be proactive and get our education out there,” said Blake – who was attending an U18s tournament in Dublin on WADA’s Play True Day on Friday. ‘Whether that be through our e-learning program or different resources or through face-to-face, and things like outreach that I’m doing now, trying to engage younger players face-to-face so that they can start getting this message as young as possible and try and bring this kind of knowledge of anti-doping through their career with them.”
While physiques play a role in selection for testing, it’s very much the smaller part of the piece. That’s not to say profiling isn’t a thing, it is something that happens, but it’s very much blood-testing and performance-linked data that leads it, as Blake explains.
“We have a pretty intelligent testing program which is based on test history, but we also use the athlete biological passport programme (ABP), which monitors individual biological profiles collected in blood and urine over time and this underpins the intelligent-testing approach.
“The ABP looks for changes in players’ steroidal and haematological profiles that may indirectly indicate doping and enables more precise targeting of players for testing and analysis; certain points around a player’s steroid profile and their haematological profile. We do a lot of testing and I think we let that guide us more than anything else.
“Obviously, if we see a player whose performance has jumped massively we go, okay, well, that’s something that we probably need to look at – targeting them and doing some additional testing and to get more data points on their steroidal and haematological program profile.
“But I don’t think we necessarily go ‘Yeah, that guy is pretty big and pretty ripped or his jaw is a bit bigger, so let’s focus on him’. If they’re part of our testing field pool, they’re going to be tested anyway. But it might just be that we do a couple of extra tests or we do different types of analysis [on said individual].”
The current generation of rugby players has grown up in a world where pre-workout, protein shakes and dietary supplementation is far more common than a generation ago. As such, it’s no longer just about catching those who are actively cheating by using banned substances, but also educating young rugby players about the risk of accidentally ingesting a banned substance.
“There’s nothing I think that we’ve seen within the game that is concerned us and pushing us towards more action but I think it’s just always been conscious that there are so many pressures now in society through social media and various other areas. Even if you walk into a gym, I think we all know the risks, as a player, of going through a gym if you don’t have the right information or knowledge.
“If somebody comes up to you and says, I’ve got this great product. It’s all aboveboard, it can help you get bigger and faster and stronger. If you don’t have that prior anti-doping education, you could potentially make a bad decision there and inadvertently take something that is prohibited. So that’s the kind of thing we’re trying to prevent.”
Blake describes young rugby players consuming contaminated supplements as a ‘huge concern’, be they amateur or professional athletes.
“A lot of the cases that we’ve had over the years are based on supplements that have been contaminated. So again, as part of our education, we have a couple of videos on our website and our e-learning program that try to highlight a food-first approach.
“If that’s not something that you think is feasible, we suggest players try and minimize the risks by using websites such as Informed Sport (www.wetestyoutrust.com), which can highlight what supplements have been batch tested, and that will help minimise the risk. Just because you get a supplement in Ireland and you think it’s fine, so you go ‘Well, actually I can get the same product cheaper online from a different country’ and that can lead to issues. So potentially the same supplements in different countries could contain different ingredients as well, whether they’re contaminated or not, it can still actually contain banned substances. So, again, that’s something that we tried to highlight with our education.”
A huge amount of pressure to be bigger, stronger and faster comes in the teenage years, when players are competing to make their school or club teams, or even potentially hoping to make it into an academy program with a professional side.
“It’s important for us as well to work with the unions to try and get to lower levels whether that be provincial or club systems that may have players from 12, 14, 16 and up because the sooner we can get the message across to them, the better. That’s not to say 18 is too late.”
The risk-reward balance can vary depending on which rugby-playing nation a young person is growing up in and it poses a challenge for World Rugby.
“There’s a certain point where if a player feels that the reward is higher than the risk that they might be willing to take it but what we’ve tried to do to push against that is show them examples of people who’ve come from the same background, but who have succeeded without going down the wrong route.
“We use successful players as ambassadors, to get these guys to go out and do face-to-face education sessions or be available at an outreach session where they can speak to the players face to face because that’s where you have most of your impact, I think.”
World Rugby has also stepped up its education efforts, releasing a new anti-doping education video aimed at players, coaches, and support staff.
“I would say [to someone who is considering taking performance-enhancing substances] to speak with somebody whether it be me but probably better speak to their strength and conditioning coaches, their team managers, their doctors and look at what they can do the right way to improve their performance.
“So can they get can they sleep better, can they rehydrate better? Can they recover from training better, can they eat better? Look at all these other options before going ‘This is my only solution’ because usually, that’s the easy route.
“If you take a little bit more time and go a slightly different route, you can still do it the right way without cheating. I think that’s when it starts. Speak to people that you trust and who are in a position of knowledge on these areas and get them to guide you the right way.”
The war on doping in rugby is one that is constantly waged and one where complacency just isn’t an option.
“Education is key. It’s about trying to get the right information out there, trying to give the players the tools to make the right decisions. There are a lot of misconceptions out there, a lot of bad information, and that’s where we need to step in and provide accurate information.”
You can learn about World Rugby’s ‘Keep Rugby Clean’ initiative, as well as the list of banned substances by visiting https://www.world.rugby/keep-rugby-clean
Comments on RugbyPass
Sometimes people just like a moan mate!
1 Go to commentsexcellent idea ! rugby needs this 💪
9 Go to comments9 Brumbies! What a joke! The best performing team in Oz! Ditch Skelton for Swain or Neville. Ryan Lonergan ahead of McDermott any day! Best selection bolter is Toole … amazing player
12 Go to commentsI like this, but ultimately rugby already has enough trophies. Trying to make more games “consequential" might prove to be a fools errand, although this is a less bad idea than some others. Minor quibble with the title of the article; it isn’t very meaningful to say the boks are the unofficial world champions when it would be functionally impossible for the Raeburn trophy not to be held by the world champions. There’s a period of a few months every 4 years when there is no “unofficial” world champion, and the Raeburn trophy is held by the actual world champions.
9 Go to commentsIts a great idea but one that I dont think will have a lot of traction. It will depend on the prestige that they each hold but if you can do that it would be great. When Japan beat the Boks (my team) I was absolutely devestated but I wont deny the great game they played that day. We were outclassed and it was one of the best games of rugby I have seen. Using an idea like this you might just give the the underdog teams more of an opportunity to beat the big teams and I can absolutely see it being a brilliant display of rugby. They beat us because they planned for that game. It was a great moment for Japan. This way we can remove the 4 year wait and give teams something to aim for outside of World Cup years.
9 Go to commentsHi, Dave here. Happy to answer questions 🥰
9 Go to commentsDon’t think that headline is accurate. It’s great to see Aus doing better but I’m not sure they’ve shown much threat to the top of the table. They shouldn’t be inflating wins against the lousy Highlanders and Crusaders either.
3 Go to commentsSuch a shame Roigard and Aumua picked up long term injuries, probably the two form players in the comp. Also, pretty sure Clarke Dermody isn’t their coach. Got it half right though.
3 Go to commentsOh the Aussie media, they never learn. At least Andrew Kellaway is like “Woah, yeah it’s great, but settle down there guys” having endured years of the Aussie media, fans, and often their players getting ahead of themselves only to fall flat on their faces. Have the “We'll win the Bledisloe for sure this year!” headlines started yet? It’s simple to see what’s going on. The Aussie teams are settled, they didn't lose any of their major players overseas. The Crusaders and Chiefs lost key experienced All Blacks, and Razor in the Crusaders case, and clearly neither are anywhere near as strong as last year (The Canes and Blues would probably be 3rd & 4th if they were). The Highlanders are annually average, even more so post-Aaron Smith and a big squad clean out. The two teams at the top? The two nz sides with largely the same settled roster as last year, except Ardie Savea for the Canes. They’ve both got far better coaches now too. If the Aussies are going to win the title, this is the year the kiwi sides will be weakest, so they better take their chance.
3 Go to commentsThe World Cup has to be the gold standard, line in the sand. 113 teams compete for what is the opportunity to make the pool stages, and then the knockout games for the trophy. The concept is sound. This must have been the rationale when the World Cup was created, surely? But I’m all for Looking forward and finding new ways for the SH to dominate the NH into the future. The autumn series needs a change up. Let’s start by having the NH teams come south every odd year for the Autumn/Spring series games?
9 Go to commentsWhat’ll happen when the AI models of the future go back in time and try to destroy the AI models of the past standing in their way of certain victory?
41 Go to commentsThanks, Nick. We (Seanny Maloney, Brett and I) just discussed Charlie as a potential Wallaby No 8, and wondered if he has truly realised how big he is in contact (and whether he can add 5 kg w/o slowing down). Your scouting report confirms our suspicions he has the materiel. No one knows if he has the mentality (as Johann van Graan said this week about CJ, Duane and Alfie B) to carry 10-15 times a game.
57 Go to commentsHe would be a great player for the Stormers, Dobbo should approach the guy.
3 Go to commentsGood article. A few years back when he was playing for the Cheetahs, he was a quiet standout for exactly the seasons stated here. I occasionally get to see his games in the UK, and he has become a more complete player and in many ways like an Irish player. His work ethic is so suitable to the Leinster game. I wonder if Rassie would have him listed somewhere.
3 Go to commentsResults probably skewed by the fact that a few clubs have foreign fly halves in their 30s, but most teams have young English scrum halves. Results also likely to be skewed by the fact that many teams rely on centres and fullbacks to provide depth at 10, whereas they will need to stock a large number of specialist backup 9s.
1 Go to commentsI really get the sense that when all is said and done, the path of least resistance will end up being a merger of Wasps & Worcester that essentially kills the Worcester Warriors brand and sees Wasps permanently playing at Sixways. I’m not saying that’s what should happen or what I want to happen. I just think it’s the easiest rout to take and therefore, will be what happens. Wasps will definitely return to play first, and I suppose it all depends on if they can find support at Sixways. If people turn up and support Wasps in that community, at that ground, I bet they drop the Sevenoaks plan and just remain at Sixways. Under the radar but not totally unrelated, it looks as though London Irish are going to be brought back from the dead by a German consortium and look set to return, likely to the remade Championship. It’s set to have 12 clubs next season with 14 in 2025/26, what do you want to bet those extra 2 are Wasps and London Irish?
3 Go to commentsThe shoulder is a “joint” with multiple bones. You don’t “fracture” a shoulder, you fracture any one or more of the bones that make up a shoulder.
2 Go to commentsOh dear, bones too suspect to continue?
2 Go to commentsBold headline considering the Canes and Blues are 1 and 2 and the Brumbies were soundly beaten by the Chiefs and Blues. Biggest surprise is Rebels 4 Crusaders 12 - no one saw that coming. If Aus are improving that’s great 👍
3 Go to commentsAnna, You are right, we need to have patience whilst the others catch up to England and France. Also it is the PWR that has been the game changer for England. the RFU put money into that initially at the expense of the Red Roses. I was sceptical at first but it has paid off in spades.
1 Go to comments