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US consortium take over Sharks in landmark deal

By Ian Cameron
Henco Venter and Curwin Bosch of the Cell C Sharks during the Super Rugby Unlocked match between Cell C Sharks and Toyota Cheetahs at Jonsson Kings Park (Photo by Steve Haag/Gallo Images/Getty Images)

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US consortium MVM Holdings have effectively taken over South Africa’s Sharks franchise as their majority partner, the team have confirmed.


A statement from the Sharks reads: “In a move designed to bolster The Sharks’ ambitions of becoming a global force in world rugby, the KwaZulu-Natal franchise has welcomed a dynamic, MVM Holdings, an international investment consortium spearheaded by Marco Masotti, has entered into an agreement to purchase a 51 percent majority stake in The Sharks.”

Masotti, a life-long Sharks fan, is the driver behind the deal.

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Goodbye 2020:
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Goodbye 2020:

The current shareholders, the KwaZulu-Natal Rugby Union and SuperSport International, will hold on to the remaining 49 percent of the franchise, although the side have said that the ‘financial terms of the transaction are confidential.’

MVM Holdings, who own a number of sporting franchises in America, brings “significant finance, sports and management expertise and resources to The Sharks franchise.” Jay Z’s Roc Nation will assist with the global expansion of The Sharks brand, into the bargain.

“With the international rugby landscape poised to undergo transformational change in the coming years, investors have identified rugby as an attractive opportunity and invested in some of Europe’s leading rugby competitions. It is expected that the enlarged PRO16 competition will accelerate this trend. Navigation of the fast-changing rugby business requires a diverse and strong shareholder group who can implement a strategic plan and provide the resources to ensure that The Sharks become the premier rugby brand in the world.”

“Masotti, who is based in New York and leads MVM Holdings, grew up in Amanzimtoti and is a life-long Sharks fan. His expertise as a pre-eminent advisor to international asset management firms has enabled him to put together a group of investors who share the vision and expertise to ensure the continued growth of The Sharks franchise.


“The Sharks have a deep and wonderful history that can translate into a formidable global rugby brand.” Masotti said. “Our investment is designed to facilitate the expansion of the franchise through deep relationships with business people, financing sources and other sporting codes. We believe that rugby provides a unique platform for character and community building. We intend to shine a global light on the city of Durban and create opportunities for players from diverse backgrounds to become international stars.”

Brian Van Zyl, the newly-elected president of the KwaZulu-Natal Rugby Union, said: “In all our dealings with Marco Masotti, it was abundantly clear that his consortium, together with SuperSport, will bring not only greater commercial savviness but also international ties that will result in the Sharks becoming one of the most recognised global sports brands.”


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