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RFU back high ticket prices for All Blacks test

By Online Editors

England’s Rugby Football Union have defended the steep ticket prices for November’s test against the All Blacks.

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Tickets to the test will go for up to £195 ($NZ384).

Forecast as the pinnacle of test rugby prior to England’s Six Nations meltdown, the match between the All Blacks and England was set to be the year’s most mouth-watering fixture.

It seems that honour will remain in November, but will belong to the fixture between the All Blacks and Ireland in Dublin.

The ticket price for November’s test between New Zealand and England will be the highest for a Twickenham test (excluding World Cup fixtures) and is £30 ($NZ59) more expensive than the highest priced Six Nations ticket earlier in the year.

RFU CEO Steve Brown explained the prices to the Daily Telegraph.

“We are not here to make profit per se but to generate a return to be invested back into the game,” Brown told the Telegraph.

“New Zealand is a blockbuster fixture and supply always outstrips demand for our games.

“Our research shows that we could have priced every ticket at £195 and still sold out.

“The demand is exceptional. As it is, we get 1.5-2.5 million inquiries for tickets for big matches. Twickenham has become a big event.”

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The RFU are expected to announce tickets at various prices for the test, including children’s tickets that will cost £20 ($NZ39).

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Roger 4 hours ago
Why the Wallabies won't be following the Springboks' rush defence under Schmidt

You forget this is Rassie Erasmus who is still holding the Springbok keys. Even with Felix Jones orchestrating a really tight RWC SF last year. It still wasn't enough to get England past their particular Springbok Monkey in world cups. The reason is FJ was going off of what they did in 2019 not necessarily adapting to current Springboks. So yes, Australia can get passed England because let's be honest, England have a one track strategy, Springboks do not. Even with rush defense I wouldn't be surprised if Rassie continually tweaks it. Also bear in mind Rassie is happy to sacrifice a few mid year and inter World Cup matches to pin point how opposition plays and how to again tweak strategies to get his Springboks in peak performance for the next World Cup. As much as most teams like to win games in front of them and try to win everything, Rassie always makes sure to learn and train for the greatest showdown International Rugby has to offer. Tbh, most people remember World Cup wins and ignore intermediate losses as a result but will remember also WC losses, Ireland, even if they won games in the interim. So even if games are won against the Springboks, it's likely Rassie is just getting a feel for how opposition is moving and adapt accordingly…in time. For Rassie, a loss is never a loss because he uses it as a chance to learn and improve. Sometimes during a game, again like the England match in last year's Semi Final.

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