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'Multi-year deal' - Premiership Rugby renews its headline sponsorship deal

By PA
Premiership Rugby have announced two positive coronavirus tests. (Photo by David Rogers/Getty Images)

Premiership Rugby’s partnership with Gallagher has been renewed in a “multi-year” deal. The competition has had global insurance brokers Gallagher as its title sponsor since the 2018-19 season.

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In a statement from Premiership Rugby, chief commercial officer Mark Brittain said: “Gallagher Premiership Rugby has never been more compelling and exciting as it is today and together, with Gallagher, we have found new ways to keep fans engaged, expand our audience and attract ever greater numbers, as we have continued to work together to grow the game.

“We’re delighted to have renewed our partnership and look forward to building on the last four years for the benefit of everyone involved in club rugby.

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“In what has undoubtedly been a testing period for the sports industry, Gallagher has proved itself to be a strong ally and responsive partner ready to meet head-on the challenges the global pandemic levelled at the rugby community.”

Gallagher’s chief marketing officer Christopher E. Mead said: “Through this new agreement, we look forward to strengthening a natural partnership between two increasingly globally-known and fast-growing franchises with shared values and ethical codes.”

Gallagher also sponsors the community inclusion programme Project Rugby, which is “set to welcome its milestone 70,000th participant”, the statement said.

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Flankly 12 hours ago
The AI advantage: How the next two Rugby World Cups will be won

If rugby wants to remain interesting in the AI era then it will need to work on changing the rules. AI will reduce the tactical advantage of smart game plans, will neutralize primary attacking weapons, and will move rugby from a being a game of inches to a game of millimetres. It will be about sheer athleticism and technique,about avoiding mistakes, and about referees. Many fans will find that boring. The answer is to add creative degrees of freedom to the game. The 50-22 is an example. But we can have fun inventing others, like the right to add more players for X minutes per game, or the equivalent of the 2-point conversion in American football, the ability to call a 12-player scrum, etc. Not saying these are great ideas, but making the point that the more of these alternatives you allow, the less AI will be able to lock down high-probability strategies. This is not because AI does not have the compute power, but because it has more choices and has less data, or less-specific data. That will take time and debate, but big, positive and immediate impact could be in the area of ref/TMO assistance. The technology is easily good enough today to detect forward passes, not-straight lineouts, offside at breakdown/scrum/lineout, obstruction, early/late tackles, and a lot of other things. WR should be ultra aggressive in doing this, as it will really help in an area in which the game is really struggling. In the long run there needs to be substantial creativity applied to the rules. Without that AI (along with all of the pro innovations) will turn rugby into a bash fest.

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