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Wales international duo seeking £300k investment for app

By Chris Jones
Gareth Anscombe /Getty

Wales internationals Gareth Anscombe and Alex Cuthbert are currently looking for £300,000 of investment to boost their fitness and wellbeing app.

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The pair are hoping to match the off-the-field success of former England lock George Kruis and Wales forward Dominic Day who started their business FourFive in 2019, initially concentrating on cannabis oil (CBD) before branching out into vitamins and nutrition.

Outside half Anscombe, who has returned after 761 days out following a serious knee injury, and former Exeter wing Cuthbert, are teammates at the Ospreys and want to extend the features of Fitap, which launched during the first lockdown in 2020, as well as build a sales team and increase marketing through crowdfunding. “Our aim is to leverage technology to make staying fit easier, cheaper and more enjoyable,” Cuthbert told Insider Media.

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“Sometimes people get intimidated about physically going to a gym or exploring activities to help their mental health and wellbeing, but this makes access easier.”

For Anscombe, Fitap is the project that kept him busy when struggling psychologically after being ruled out of the 2019 Rugby World Cup in Japan with knee ligament damage. “The gym isn’t for everybody and, when it comes to wellbeing, it’s important to provide support for those who’ve had a few setbacks in life,” said Anscombe.

“For me, in rugby, there’s been great times, but it’s not always smooth sailing. I feel it’s important to provide support and make talking about fitness and mental health more accessible.”

The app, which is free for users, charges businesses a fee to be listed in return for promotion to members of the public who want to find new ways to get active.

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“Because advertising costs tend to be high and therefore too risky for individual fitness providers to try, nobody currently owns consumers’ minds in this space. We aim to,” said business partner, Dean Jones who has a background in marketing and advertising.

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Sam T 5 hours ago
Jake White: Let me clear up some things

I remember towards the end of the original broadcasting deal for Super rugby with Newscorp that there was talk about the competition expanding to improve negotiations for more money - more content, more cash. Professional rugby was still in its infancy then and I held an opposing view that if Super rugby was a truly valuable competition then it should attract more broadcasters to bid for the rights, thereby increasing the value without needing to add more teams and games. Unfortunately since the game turned professional, the tension between club, talent and country has only grown further. I would argue we’re already at a point in time where the present is the future. The only international competitions that matter are 6N, RC and RWC. The inter-hemisphere tours are only developmental for those competitions. The games that increasingly matter more to fans, sponsors and broadcasters are between the clubs. Particularly for European fans, there are multiple competitions to follow your teams fortunes every week. SA is not Europe but competes in a single continental competition, so the travel component will always be an impediment. It was worse in the bloated days of Super rugby when teams traversed between four continents - Africa, America, Asia and Australia. The percentage of players who represent their country is less than 5% of the professional player base, so the sense of sacrifice isn’t as strong a motivation for the rest who are more focused on playing professional rugby and earning as much from their body as they can. Rugby like cricket created the conundrum it’s constantly fighting a losing battle with.

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Ed the Duck 12 hours ago
How Leinster neutralised 'long-in-the-tooth' La Rochelle

Hey Nick, your match analysis is decent but the top and tail not so much, a bit more random. For a start there’s a seismic difference in regenerating any club side over a test team. EJ pretty much had to urinate with the appendage he’d been given at test level whereas club success is impacted hugely by the budget. Look no further than Boudjellal’s Toulon project for a perfect example. The set ups at La Rochelle and Leinster are like chalk and cheese and you are correct that Leinster are ahead. Leinster are not just slightly ahead though, they are light years ahead on their plans, with the next gen champions cup team already blooded, seasoned and developing at speed from their time manning the fort in the URC while the cream play CC and tests. They have engineered a strong talent conveyor belt into their system, supported by private money funnelled into a couple of Leinster private schools. The really smart move from Leinster and the IRFU however is maximising the Irish Revenue tax breaks (tax relief on the best 10 years earnings refunded at retirement) to help keep all of their stars in Ireland and happy, while simultaneously funding marquee players consistently. And of course Barrett is the latest example. But in no way is he a “replacement for Henshaw”, he’s only there for one season!!! As for Rob Baxter, the best advice you can give him is to start lobbying Parliament and HMRC for a similar state subsidy, but don’t hold your breath… One thing Cullen has been very smart with is his coaching team. Very quickly he realised his need to supplement his skills, there was talk of him exiting after his first couple of years but he was extremely shrewd bringing in Lancaster and now Nienaber. That has worked superbly and added a layer that really has made a tangible difference. Apart from that you were bang on the money… 😉😂

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