Terrestrial TV isn't the be all and end all for the Six Nations - Andy Goode
There’s been quite the backlash since it was leaked that the Six Nations TV rights could be sold to a satellite broadcaster but we all have to move with the times and it might not be a bad thing.
I understand it’s an evocative issue and one that’s always going to prompt a strong reaction but the media landscape has changed drastically since the last time some of England’s games in the competition were on Sky in the late nineties and we can’t just ignore that.
The first thing that should be said is this is not a done deal just yet but the one thing we do know from sources close to the deal is that ITV and the BBC won’t be allowed to make another joint bid to keep the existing arrangement intact.
That obviously massively increases the likelihood of the competition going behind a paywall and the pervading narrative seems to be that would be a bad thing but that isn’t necessarily the case.
The example of cricket is always cited and the link made between England’s games being broadcast on Sky and a decline in participation. Of course, that has to be a major consideration for the unions in rugby at the moment but without Sky cricket would be in a far worse place today in my opinion.
They’ve been at the forefront of a host of major developments and advancements in the sport over the past couple of decades and, while the viewing figures are clearly lower than they would be on terrestrial TV, have done a lot to try to boost participation too.
Formula One is always banded about in the conversation as well because of CVC’s prior involvement in that sport. The private equity firm is buying a 15% stake in the Six Nations for £300 million and many people are concerned about their intentions.
Let’s make no bones about it, their intention is to make money and deliver a return on their investment but I don’t think the issues people have with F1 are CVC’s fault.
They made a huge amount of money from the sport between 2006 and 2017 but I think it’s up to the stakeholders in Formula One to continue to improve the product. CVC aren’t going to invest in rugby to run it into the ground and it’s up to the unions to look after the game.
There’s been some talk that the Six Nations should be part of the so-called ‘crown jewels’ list of sporting events that are protected and can only be shown on free-to-air channels but that is something that came into being in 1991 and was updated for the first time in 20 years last year.
The sports broadcast market has moved on and the Six Nations is actually a Group B listed event anyway, which means it can be screened on pay TV if terrestrial channels are handed secondary rights, so highlights at least will remain on free-to-air television.
The way we consume media nowadays and the way we live our lives is so different to even five years ago, let alone a couple of decades ago, and it’s important to get the right broadcast partner but whether that’s a satellite or terrestrial one remains to be seen.
Streaming services are on the rise and looking to get into sport more and more, with Amazon having dipped their toe into the Premier League football rights market already, and social media and short video clips are huge in terms of engagement now.
If you look at club rugby, BT Sport is the home of the Premiership and Champions Cup, Premier Sports has the Guinness PRO14 rights and the likes of Channel 4 and Channel 5 also broadcast matches so there are a lot of subscriptions to buy if you’re a rugby fan.
In international rugby the picture is similar outside of the Six Nations, with Sky currently having the rights to England’s autumn internationals but the other home nations having rights agreements with various other broadcasters. That’s clearly something CVC would like to be more streamlined.
The sums being mentioned would represent an increase on the current deal and the RFU are in need of money if reports are to be believed, with the WRU and others surely welcoming an increase too.
It’s obviously up to those unions to use that revenue wisely and reinvest it into the sport and, ultimately, money talks and CVC and the unions are clearly out to make money but I don’t think this is all about cold hard cash.
It’s about finding the right broadcast partner. We have to move with the times and if the Six Nations does move away from terrestrial TV, it might not be the worst thing in the world.
Comments on RugbyPass
Starts to be overdone and oversold this systematic SA narrative…which nevertheless has the merit in this case to recognise blatant refereeing mistakes in their favor
2 Go to commentsNice article. Shades of Steinbeck. They can win the final if they take the game seriously; but only if they take it seriously.
2 Go to commentsWhat a sad way to end a glittering career. Somebody should tell him to delete his social media accounts and face the consequences of what he's done. Then he should slip away quietly into obscurity. This isn't likely to happen, something tells me he'll be back in The Sun / Daily Mail sooner rather than later.
3 Go to commentsguys its fine! he understands why he did what he did and has taken accountability for it; why should he have to be accountable to a court? after all he did was abuse people in person - its not as if he was engaging in _online_ abuse!
3 Go to commentsChiefs flanker Kaylum Boshier yellow-carded for collapsing the scrum as it rolled towards the line. It was a maul….
1 Go to commentsyou know, i’m a leinster fan so I want Northampton to lose and it is gonna be tuff with Cortney lawes, Alex michell and the other guys🏉 lets go leinster🏉
1 Go to commentsWelcome to the Pro ranks. Those hard teams of old do hit the sole better though. its a dog fight at the top.
6 Go to commentsCan someone fill me in please, I've read a number of Ben Smith articles now and it seems he's got something again South Africa? Surely, this game was over and done with 7 months ago. Can't we have something a bit more interesting and relevant, or is this the calibre of journalist on this site?
228 Go to commentsNot sure what the Welsh are moaning about. They’ve had far more players off England, than England have had off Wales. Guys like Josh Hathaway and Kane James will play for Wales in the end. And they’ll be fsr better players for having played in the Gallagher Premiership, than they ever would have been had they stayed mired in the shambles that is Welsh rugby.
3 Go to commentsThis is all being blown totally out of proportion. First of all, since half the Irish team isn’t Irish - it’s very likely that none of the Irish players said that at all and, thus, we’re not being arrogant. Second, since half the Irish team is Kiwi - it’s very likely the Kiwi players were predicting a NZ SA World Cup final. Which they got spot on. Good on them!
163 Go to commentsAha. An Irishman with logic! Follow the flow: - Ireland peaks with a >80% win record between 2020 and 2023. And then… - crashes out of another QF at the WC; - Beat a poor French Team; - Beat 6N wooden spoonists Italy; - Play shite against eventual wooden spoonists Wales; - Lose against the most boring, “the worst English team ever” , a team widely regarded as unable to attack; - scrape through against Scotland. This article, No - Trimble, is on the money! Except for one glaring statement: _The Springboks have a few aces in the hole in this debate being the reigning world champions and official world number ones_ There is no debate, boys and girls. There it is. In black and white. “Reigning World Champions and OFFICIAL world number ones”. Come July, the overrated Andy Farrell and this overhyped team are going to enter into a world of hurt.
86 Go to commentsI’d like to know what homoerotic events Daniel enjoyed at 8th man. I clearly missed out!
19 Go to commentsThis article is missing some detail, like some actual context or info about what led to him abusing the ref.
2 Go to comments*They used to say that football is a gentleman sport watched by hooligans and rugby is a hooligan sport watched by gentlemen. How times have changed.*
3 Go to commentsexcept ot wasnt late wasnt late at all so dont know why you all saying its late he commits early and its your fault fir not paying attention
30 Go to commentsNot sure the Bulls need another average utility back in their ranks. Chamberlain has been ok for the Sharks but is by no means an X-Factor player. Bulls bought several utility backs which they barely use. A typical example would be Henry Immelman who plays mostly Fullback. The Bulls however have rarely played him this year and he has played wing or centre. Bulls want to build depth but seems like they have too many surplus players
1 Go to commentsABs lost against a side playing without a hooker - The guy playing, had one shoulder. Line outs were a gimme for the ABs, and the last 8 minutes 14 played 14 against a team that had been smashed 3 weeks in a row… Yet with all that possession, with all that territory, with all the advantages they actually had, especially in the last 8 minutes, they couldn’t buy a point. Those last 8 minutes determined if they outplayed the Boks or not. History will show that the Boks completely outplayed the ABs, especially in those last 8 minutes, the business end of any rugby match
228 Go to commentsWould’ve, could’ve, should’ve, didn’t.
228 Go to commentsKok will become a fan favourite
1 Go to commentsI am really looking forward to Leigh Halfpenny playing his first Super rugby game for the Crusaders Playing a long side his former Welsh and Scarlets team mate Johnny McNicoll.Johnny has been playing great, back in a Crusaders jersey.The attack has strengthened big time. Also looking forward to David Havili at 10. David is a class act, it also allows Dallas McLeod to remain at 12. A good thing.
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