Northern | US

Sonny Bill provides insight into Japanese cultural differences


New Zealand centre Sonny Bill Williams. Photo / Hagen Hopkins/Getty Images
Comments
Comment

Sonny Bill Williams has provided insight into one of the cultural adaptations many All Blacks have had to make since arriving in Japan.

ADVERTISEMENT

Williams is among the vast group of All Blacks who have covered their tattoos in order to respect Japanese customs.

Both teams and supporters have been warned to cover tattoos in public to avoid causing offense given their association with the Yakuza, a Japanese organized crime syndicate.

World Rugby advised players to wear rash-vests in public spaces like pools and gyms.

Williams said he respected the values held in the country and is grateful for the opportunity to visit and play in Japan.

“The first day we were here we went to a gym and we all had to cover up so there were a few long sleeves, tights and calf sleeves going around,” said Williams.

“But I think that will be the norm for the players who are lucky enough to come over here, and we just have to respect the values that the Japanese people have – that’s just how it is.”

World Rugby have an education program in place ahead of next year’s Rugby World Cup in Japan to ensure both fans and players abide by the traditional customs.

ADVERTISEMENT

The 33-year-old Williams – the oldest current All Black – will bring up 50 Tests for when he meets the Wallabies for the third Bledisloe test on Saturday.

“[Playing 50 tests] ended up being a goal but at the start I don’t think it was realistic,” he said.

“I didn’t think it was a possibility when I first started. When I first started playing rugby and I have said this before, I didn’t have that connection with it because I grew up as a league player.

“Over the years that developed and being in this environment really helped that and once I had that connection I knew that anything was possible.”

ADVERTISEMENT

In other news:

Video Spacer

Stream Nations Championship 2026 LIVE

Hemispheres collide in the new Nations Championship. Stream live, replays and highlights free on RugbyPass TV.

Watch on RPTV
Starts 4th July 2026 - USA only.
ADVERTISEMENT
Play Video
LIVE

{{item.title}}

Trending on RugbyPass

Comments

0 Comments
Be the first to comment...

Join free and tell us what you really think!

Sign up for free
ADVERTISEMENT

Latest Long Reads

Comments on RugbyPass

P
Phantom 1 hour ago
Nations Championship: 'The data shows the north has finally caught up with the south'

Fact: the gap between the North and the South has narrowed considerably - that I get. However, determining that only selecting only Home grown players or playing in the home country is is the optimal strategy is a bit of a toss up and highly reliant on the economies of the home union. I do understand that England and to a lesser degree Ireland selects home based only. The top 14 is a massive threat to their domestic product. France would probably not be affected (the money is at home). Fiji, Argentina, Samoa, Italy and you could even argue Scotland have only benefitted from this. Their players either go overseas to learn at higher levels (Fiji, Samoa, Argentina) or players coming into their leagues to strengthen the home product and their National teams (Scotland, Italy, Japan).

South Africa used to limit its selection to the home based players, but the reality of a weak currency vs what players could earn oversees meant that you lost access to your best players at some stage of their careers, with very few exceptions. Kolbe left SA as he was considered too small for International Rugby (yes coaches/selectors view), but ironically in France he forced selectors to notice his endeavors and select him. He is only reaching 50 caps now despite being north of 30 - granted rotation and the odd injury also played a role, but for the most part it is having debuted or becoming a regular so late.



...

18 Go to comments
Close Panel
Close Panel

Edition & Time Zone

{{current.name}}
Set time zone automatically
{{selectedTimezoneTitle}} (auto)
Choose a different time zone
Close Panel

Editions

Close Panel

Change Time Zone

Copied to clipboard

Share Article close