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Sale Sharks' latest accounts make for grim reading

SALFORD, ENGLAND - SEPTEMBER 25: Ernst van Rhyn of Sale Sharks speaks to his players following the Gallagher PREM match between Sale Sharks and Gloucester Rugby at CorpAcq Stadium on September 25, 2025 in Salford, England. (Photo by Jan Kruger/Getty Images for Sale Sharks)

The full accounts for Manchester Sale Rugby Club Limited (Sale Sharks) were published yesterday and are another reminder of the precarious financial state of the Gallagher PREM.

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Last year the 10 clubs that make up English club rugby’s elite league lost a combined total of £32 million, and there is a danger of that eye-watering sum being beaten again.

On the same day that Harlequins’ year-end accounts showed an operating loss of £2.72 million – up by a staggering 71% from £1.59 million the year before – the Sharks reported an operating loss treble the size of the Londoners (£8.14 million – a 16.5% increase). Over the last two years Sale Sharks have made an operating loss of circa £15 million.

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Sale lean heavily on the largesse of co-owner of Simon Orange, who sold his Corpaq empire for over £1 billion and has vowed to keep bankrolling the club and turn them into a Northern powerhouse.

While Corpaq acquired the naming rights to the Salford Community Stadium, where the Sharks play, the 2006 Premiership champions use the council-owned ground on a long-term licence. Ideally, they would like to build their own stadium, and increase matchday revenue as a result, with nearby Altrincham mooted as a possible location.

Crowds have been down this year – all three league gates have been south of 6,000 – and need to increase, which may prove difficult unless the club can turnaround its indifferent start to the league season.

Even in a relatively successful season in 2024/25, which saw the Sharks reach the play-offs, the club’s average Gallagher PREM attendance was just 7,403. Fewer than 100,000 spectators came through the turnstiles across all competitions.

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Even so, Sale Sharks’ turnover for the last financial year went up from £9.15 million to £9.7 million, largely down to an increase in central funding, which can partly be attributed to the club supplying England with a large cohort of internationals and being recompensed accordingly under the new Professional Game Agreement.

Repaying the so-called Covid loans given to PREM clubs by Sport England remains a drain on all PREM club finances. At the end of the financial year, Sale’s debt to Sport England stood at £7.57 million.

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Comments

9 Comments
A
AA 35 days ago

PMcD


Harlequins and Saracens have Arsenal , Tottenham, West Ham , Brentford Chelsea Millwall in their area and it doesnt affect them . There again , they play good open rugby worth watching .

P
PMcD 35 days ago

Sale is probably the toughest club to run given the level of competition from football and the logistical challenges of travelling that far for each AWAY game.


The economics just don’t work for them unless they can build a bigger fan base and at least double the current attendance levels. Until they can get to circa 15k attendance, this club will always struggle.

P
PMcD 35 days ago

The reality is that to run a competitive Premiership team, you need a cost base of about £15m a season, where the RFU pay £3.3m and you get £2.2m from the tv deal. Therefore, you need to generate another £10-15m from matchday experience (ticketing & hospitality), so you really need a home crowd of about 18k to survive in the Premiership and for clubs like Sale (lowest attendance post Red Bull), that’s a really tough challenge to make ends meet.

A
AA 35 days ago

I am driving 200 miles tomorrow to watch Harlequins v Bristol at Twickers . A full 75 thousand will be there.

It will be a fast open game.

Sale are THE most boring team in the prem and the gate reflects this.

I wouldn’t drive to the end of the lane to watch them .

Sanderson needs to look at how the best attract fans cos he isn’t doing very well at it .

Win at all costs is very boring .

A
Anthony Boulton 36 days ago

Prem Rugby has become a competition where the clubs, except Exeter Chiefs perhaps, need a benefactor. Increasing the size of the league could help, providing more games and therefore more revenue.

P
PMcD 35 days ago

That’s what the RFU Professional Game Board are suggesting but the PREM will be expanded to 12 franchised teams, with no relegation, as the reality is the gulf between an ever improving Premiership and the (slightly declining) Championship with lower funding has become too large for teams to navigate in 1 season.

T
Timmyboy 36 days ago

Those attendance figure are heavily massaged one way or another because there’s no way sale get 6-7000 fans a game. The stadium literally has a few hundred people in it, every time they have a game on tv it looks shocking for a top flight game. Doesn’t looks good.

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AD 36 days ago

Why do the French top quatorze teams have so many fans? What can the Prem learn from les Francis?

M
Mark 36 days ago

It is no coincidence that the prem clubs with the largest and best funded squads are all reliant on the largesse of their sugar daddies.

The current financial figures from all of the prem clubs starkly highlight the difference between aspiration and fiscal reality.

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Utiku Old Boy 1 hour ago
It'll take a brave individual to coach these All Blacks

This is an over-dramatization of the AB HC role IMO. I agree something has been “off” since before the 2019 RWC - even the last Lion’s series and it has not all been down to “improvements” by other teams (although that is definitely a reality). I think Rassie (again) shows how a strong coach manages both the locker room and the public perceptions by earning public and team trust through his strength of character, team innovations and improvement, decisiveness, fairness and owning mistakes. A strong NZ coach should have nothing to fear coming in to this environment. Much as I had hopes for Razor after Hanson II and Foster, I think Kirk’s decision is the right one as it was obvious to many of us, the “trajectory” was not there. Same mistakes, confusion under pressure, lack of progress and worst, capitulation. The key is not who will take on the role, but who is selected for the role. I think the leading candidates are JJ, Rennie, Mitchell and somewhere a role for Schmidt and/or Wayne Smith. Razor’s biggest “failure” was his hesitancy, persisting with failing selections, being positive at the cost of being real and the aura he gave off of not knowing where the “fixes” were. The job came too soon for him but he can learn from it and grow. Hopefully, the new guy is bold and strong and has a good team around him because the other big failure of Razor’s tenure was his coaching team was also not ready for the big leagues.

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Hellhound 2 hours ago
It'll take a brave individual to coach these All Blacks

This reminds of the Wallabies and the road down for them. This firing was harsh, rash and not thought through. Just like NZRU jumped the gun with Foster, even announcing his replacement before the biggest tournament in rugby, the World Cup. There is a lot of speculation as to why he was fired or let go, none substantiated facts. For those who go through life with open eyes and follow the logical path, it will be clear from where the rot comes from. The NZRU board itself. The Union itself. Players and coaches change, but results don't. From the man in charge down is rotten. The AB's is still 2nd in the rankings list, still manage to beat the best teams. Maybe not as flashy as in the past, but definitely trending upwards. All of that momentum is now lost…AGAIN. Same mistakes from the board. The NZRU is busy making the AB's a joke now. The fans follow like blind bats and gobble up all the excuses for a decade now. The media report what the board wants people to know, not the facts. They are not very transparent. After Super Rugby, the Wallabies crashed and became almost none existent, a shadow of its former self, running through coaches and players. The same is starting to happen to the AB's. NZRU destroy everything they touch. When will the public address the real problem at hand? When the AB's are as bad as Wales and the Wallabies? Just when the AB's start to trend upwards, they shoot themselves in the foot once again. Firing a coach, before the biggest series NZ have had in many many years, the biggest rivalry. Before the Nation's Cup and the WC. 3 of arguably the biggest competitions in world rugby right now for 2026 and 2027. Fans can drop all expectations for winning any of the 3 competitions. New coach, new strategies, new everything. It takes time to settle a group of players. Even if the same crop of players gets used(which aren't good enough), it won't amount to sudden magical success. Winning percentages isn't everything, but filling the trophy cabinet is. Sack the board, not the coaches. The players and fans also need to realise that.

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