'Hopefully we will come back and say 2022 was that catalyst year'
Future generations will look back on 2022 as a catalyst year for the TikTok Women’s Six Nations and women’s rugby, according to Six Nations Rugby CEO Ben Morel. A return of the stand-alone slot in the calendar and unprecedented broadcast coverage have resulted in this year’s championship becoming bigger and better than ever before. Visibility has also been boosted by TikTok becoming the first title partner in the history of the Women’s Six Nations, engaging a younger audience and inspiring the next generation.
With Grand Slam-chasing England and France now set to decide the destination of this year’s title on Super Saturday – another first for the women’s game – Morel believes the future is very bright for the TikTok Women’s Six Nations and women’s rugby as a whole. “I do think the window to the game that the TikTok Women’s Six Nations represents this year, combined with the World Cup, makes it a really crucial year and a key moment for women’s rugby,” he said.
“There is so much to build upon in the future. There is definitely a full alignment in terms of pushing and investing in the women’s game while there has to be a recognition that it is the start of the journey and we need to go at the right pace and in a sustainable way.
“That is really what we are trying to balance and we are definitely fully aligned with our six nations to pursue that effort and make the championship bigger and bigger. We want to keep pushing the game at the grassroots level and make sure more and more players are in a position to play for their respective international teams.
“It’s about creating that virtuous circle and hopefully we will come back and say that 2022 was that catalyst year where it all began and that is the ultimate goal. But it all depends on what we do next. The commitment, belief, the patience and the resilience are certainly there and it’s definitely a multi-year effort that is needed.”
Ground-breaking broadcast support across each of the six nations has meant the 2022 Six Nations has been available to fans in full for the very first time. Complemented by the entertainment platform, TikTok, this year’s championship has been the most accessible in its history while also attracting a series of record-breaking crowds. Morel added: “It’s been an exciting championship because for the first time we have been able to offer a comprehensive broadcast offering in each of our countries, following the entire 15 matches.
“Not just individual matches on different broadcasters following some teams but not all. There is a unity to this championship now and to be in a specific window gave it the exposure it deserves. It’s going to be such an inspiration for our younger audience and younger girls to pick up the oval ball and want to represent their country one day. I’m really excited for what the future holds.
“Being supported by a partner like TikTok as our title sponsor also helps us further expose the women’s rugby game. It has been a wonderful start to that partnership and there is so much to come in the future with them. The broadcasters are playing a phenomenal role too, whether it is BBC, France TV, RTE, Virgin, Sky Italia, they are doing a tremendous job. We’re in 137 countries as well so the whole world is watching. I’m very pleased and very proud of the accomplishment this year while also humble that we have got a long way to go, which makes it very exciting.”
The introduction of the first U18 Women’s rugby festival has also helped strengthen the foundations of the women’s game and provided a platform for the stars of the future. “The U18 women’s festival is fundamental because it’s all about building the pathway – this year was a first for the women and it was a fantastic job from our unions to pull it off,” Morel said.
“There is definitely work being developed as we speak on this to create that further pathway. We want there to be the long-term pathway, starting at the grassroots level, which hopefully the TikTok Women’s Six Nations brings the right inspiration for, all the way through to the U18s, U20s and the senior women’s game.”
But while engagement in the championship is surpassing expectations and showing the growing excitement for the women’s game, Morel stressed that it is now crucial to build on the momentum created. “We understand we’re just at the start of the journey, far from the actual destination we want to get to so in some ways, it puts a light on all the other areas of improvement – and that’s okay,” he added.
“We are very comfortable with that because ultimately, I think the exposure will make us better quicker. Not only does it provide wonderful exposure, it also accelerates the growth of the women’s game, so I’m very pleased with where we are.”
- The TikTok Women’s Six Nations is more accessible than ever before. To find out how you can watch the climax of the Women’s Championship on Super Saturday visit: womens.sixnationsrugby.com/tv
Comments on RugbyPass
Not sure exactly what went wrong for him at Glasgow but it’s pretty clear he ain’t Franco’s cup of tea. Suspect he would have been better served heading out of Scotland around the same time as Finn, Hoggy and Jonny!
1 Go to commentsBulls disrespected the Northampton supporters and the competition. Decide quickly, fully in or out.
24 Go to commentsI wonder if Parling was ever on England’s radar as a coach? Obviously Borthwick is a great lineout coach, but I do worry he might be taking on too much as both head coach and forwards coach.
1 Go to commentsJason Jenkins has one cap. When Etzebeth was his age he had over 80 caps. Experience matters. He will never amount to what Etzebeth has because he hasn’t been developed as an international player.
1 Go to commentsSays much about the player picking this gig over the easier and bigger rewards offered to him in Japan. Also says a lot about the state sanctioned tax benefits the Irish Revenue offers pro rugby players, with their ten highest earning years subject to an additional 40% tax relief and paid as a lump sum, in cash, at retirement. Certainly helps Leinster line up the financial ducks in a row to fund marquee signings like this!!! No other union anywhere in world rugby benefits from this kind of lucrative financial sponsorship from their government…
5 Go to commentsTrue Jordie could earn a lot more in Japan. But by choosing Leinster he’ll be playing with 1 of the best clubs in the world and can win a champions cup and URC…..
6 Go to commentsThanks for that Marshy, noticed you didn't say who is gonna win it. We know who ain't gonna win it - your Crusaders outfit. They've gone from having arguably the best Super Rugby first five ever, to having a clutch of rookies. Hurricanes all the way!
1 Go to commentsGeez you really have to question the NRLs ability to produce players of quality. Its pathetic. Dont the 25mil in Aus produce enough quality womens players. Sad.
1 Go to commentsBulls fan here, and agree 100% with the conclusion (and little else) of this article. SA sides should absolutely f-off from the champs cup until we get fair scheduling, equal support for travel arrangements and home semis. You know, like all the european teams get.
24 Go to commentsI’m yet to see why Grace would be an ABs contender. He’s pedestrian and lacks the dominance required of a top flight 8.
11 Go to commentsGee my Highlanders were terrible. They have gone backwards since the start of the season. The trouble began when we left Millar behind to prep as the 10 against the Brumbies and he was disconnected from the team that came back from Aussie. We rested Patchell for that game and we blew an avalanche of ball in good attacking positions in the 1st half. Against the Rebels we seem to of gone into a pod system with forwards hanging off from the breakdown leaving Fakatava to secure our ball!
80 Go to commentsPot Kettle, the English and French teams have done it for years.
24 Go to commentsHas virtually played every minute of previous games. Back row of Li Lo Willie , Grace and Blackadder would be the 1. Crusaders issue is a very average 1st 5 who cannot run. Kicking in general play is also below par They need to put Yong Kemara in. He must have so.e talent for them to bring him down from Waikato. Hoehepa would struggle to play in so.e club sided
11 Go to commentsI hope this a good thing making all these changes!
3 Go to commentsThe Hurricanes are good, especially with a decent coach now. However, let’s be real, the Crusaders and Chiefs are clearly a good degree weaker without the players they’ve lost overseas now. The Canes lost one player. It’s also why the aussie teams ‘seem’ to be stronger.
9 Go to commentsOr you could develop your own players instead of constantly taking from the SH competition and weakening it in the process? With all the player and financial resources these unions have compared to SH countries you’d think they could manage that, or is weakening the SH comps and their national sides an added bonus? Probably.
3 Go to commentsNot so fast Aaron, we might need you in black yet lol. God knows he’d be a lot less nerve-racking than hot and (very) cold players like Perofeta. It’s really a shame Reuben Love isn’t playing 10, we’ve got enough 15 options.
4 Go to commentsAnd those from the NH still seem to be puzzled (and delighted) why NZ’s depth isn’t what it once was. Over 600 NZ players overseas, that’s insane. This sort of deal is why Super Rugby coaches have admitted they struggle now to find enough quality to fill out their squads.
6 Go to commentsArticle intéressant ! La question devrait régulièrement se poser pour les jeunes français originaires de Nouvelle-Calédonie, Wallis-et-Futuna et de Polynésie entre la Nouvelle-Zélande et la Métropole… Difficile pour la fédération française de rugby de se positionner : soit le choix est fait de dénicher les jeunes talents et de les faire venir très tôt en Métropole, au risque de les déraciner, soit on prend le risque de se les faire “piller” par les All Blacks qui, telle une araignée, essaye de récupérer tous les talents des îles du Pacifique… À la France de se défendre en développant l’aura du XV de France et des clubs français dans ses collectivités d’Outre-mer !
4 Go to commentsWrong bay. He needs to come to the REAL BAY which is Bay Of Plenty and have a crack at making the Chiefs.
4 Go to comments