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Dragons RFC - Welsh region are now 'a club' as rebrand revealed
The Dragons will henceforth be known as ‘Dragons RFC’ as the Welsh URC side unveiled its new branding and identity.
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The new look was revealed at Rodney Parade this morning, although photographs of the rebrand were leaked online over the weekend. The new look is a bid to return to their local roots and is the second rebrand within five years.
The new Dragons RFC branding has a thoroughly old school feel and is a conscious move away from the slicker and more modern dragon’s tail crest that they’ve used for since 2017.
https://twitter.com/dragonsrugby/status/1541375795838550017
A statement from the club reads: “Dragons Rugby today officially becomes Dragons RFC as we start a new era here at Rodney Parade. We also launch a new visual identity as we celebrate our links to our home – the city of Newport and the historic Rodney Parade – and underline the fact that we proudly represent the whole of Gwent.’
“Our new name makes it clear – we are a rugby club.
“This is a message we know strikes home with our supporters. We all see ourselves as a club and we feel strongly about that. It is our identity; it is who we are and what we represent. This does not detract from us representing our region or the people of Gwent. But we are being authentically true to what we have always been and now our name reflects this.”
“The history of Gwent has also played a big part in our new brand. It is represented by the introduction of three amber fleurs-de-lis – symbolic across many crests in our region.”
Dragons RFC will adopt three main colours going forward: black and amber to represent Newport, plus the blue of Monmouthshire and Gwent to represent the region.
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“All three colours will feature on new home and away jerseys, while our new away shirt also encompasses the colours of all the clubs without our region.
“The Dragons’ tail – that has adorned our badge since 2003 – will remain on the collar of our playing jerseys.”
Chairman David Buttress said: “We are excited to welcome in a new era at our great club and this change comes in the wake of a robust, challenging, and honest debate over the past 12 months.
“Opinions and feedback have been canvassed to ensure the club has a brand that feels authentic and true to us.
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“This is a new direction for our club, we are not losing our identity, we are evolving and growing.
“We are proud to be based in Newport at Rodney Parade and the black and amber colour represents that. Our proud connection to Gwent and the player pathway is reflected in the design.
“We know how proud our fans are to support Dragons RFC and we look forward to now coming together as one unified club under this new identity and working together towards a bright and successful future.”
Comments on RugbyPass
The Chiefs definitely didn’t win ugly. They had the superior scrum, a dominant lineout, and their defence was excellent once the Waratahs scored their two tries (thanks to some lucky refereeing calls mind you). They put pressure on the Waratahs lineout throughout the game, and the mind boggles as to why the referee did not award a yellow card or a penalty try against the Waratahs for repeated scrum infringements on their own try line before Narawa’s first try. And the Chiefs were slick with their passing and running angles on attack. It was a dominant performance all round, even with many questionable refereeing decisions.
1 Go to commentsWasnt late. Ref 2 assistants andTMO all saw it so who are you to say it was?
3 Go to commentsAre the Brumbies playing the Blues twice in a row?
3 Go to commentsBig difference from the Saders. Forwards really muscled up and laid a solid platform. Scooter brought some steel and I liked the loosie combination. Newell has been rather disappointing this season but stepped up big time - happy also to see Franks dot down. He should do that more often! Reihana had a good game and there seems to be more flair and invention with him in the saddle. McNicoll plays well from the back and is reliable plus inventive when he joins the line. Keep it up chaps!
3 Go to comments🤦♂️🤣 who cares who’s the best . All I know is the All Blacks have the star coach but have few star players now …
30 Go to commentsJe suis sûr que Farrell est impatient de jouer avec Lopez et Machenaud et d’être entraîné par Collazo… 🤭
1 Go to commentsAn on field red (aka a full red) in SRP must surely carry a bigger suspension than a red card given by the bunker as that carries a 20 minute team punishment. Had Damon Murphy abdicated his responsibility as a ref and issued both Drua players a yellow, which would have been upgraded to a 20 minute red by the bunker, that would have killed Australia and New Zealand’s push for the 20 minute red to be trialled globally from July this year.
11 Go to commentsEver so often you all post a Danny Care story that isn’t the announcement that he has finally re-signed for one more, victory tour season at Quins and I’m just like, “well you fooled me again!” My absolute favorite player ever, we need to make his final year at the Stoop (and Twickers) official already. I know he supposedly snubbed France but I won’t feel better until he signs.
1 Go to commentslate hit what late hit it wasn’t at all late and can clearly see he was committed before the tackle
3 Go to commentsChristian Lio -Willies 2 try perfomance was a standout. As was captain Scott Barrett. Up front was where the boys won it.They are a great team and players. Fantastic Crusaders , you can keep going.
3 Go to commentsI don't know how the locals feel about that? I guess if you call yourselves the Worcester Wasps that might be appease. But really we need more teams in the Premiership in my view so they are not padding it out as they are at the moment. It might curtail so many players going abroad as well
5 Go to commentsNZ 😭😭😭is certainly rivaling England for best whingers cup!😭😭😭 !!!
30 Go to commentsYup. New Zealand won 3 out of 10 world cups played. SA 4 out of 8 attempts 30 Vs 50 per cent.🤔🤔
30 Go to commentsShould've done this years ago. Change Saturday kick off times to around 11am. Up and off and back home before 3pm, limit travel time too. Allows players to actually do something else with their Saturday that's family oriented or being rugby fans they could ‘watch’ pro rugby. Increases crowds etc. How can anyone that enjoys grassroots and pro rugby have to choose between the two on Saturdays?
9 Go to commentsI bet he inspired those supporters just as much.
1 Go to commentsBen Smith Springboks living rent free in his head 😊😂
67 Go to commentsGood to hear he would like to play the game at the highest level, I hadn’t been to sure how much of a motivator that was before now. Sadly he’s probably chosen the rugby club to go to. Try not to worry about all the input about how you should play rugby Joey and just try to emulate what you do on the league field and have fun. You’ll limit your game too much (well not really because he’s a standard athlete like SBW and he’ll still have enough) if you’re trying to make sure you can recycle the ball back etc. On the other hard, you can totally just try and recycle by looking to offload any and everywhere if you’re going to ground 😋
1 Go to commentsThis just proves that theres always a stat and a metric to use to justify your abilities and your success. Ben did it last week by creating an imaginary competition and now you did the same to counter his argument and espouse a new yardstick for success. Why not just use the current one and lets say the Boks have won 4 world cups making them the most successful world cup team. Outside of the world cup the All Blacks are the most successful team winning countless rugby championships and dominating the rankings with high win percentages. Over the last 4 years statistically the Irish are the best having the highest win rate and also having positive records against every tier 1 side. The most successful Northern team in the game has been England with a world cup title and the most six nations titles in history. The AB’s are the most dominant team in history with the highest win rate and 3 world cups. Lets not try to reinvent the wheel. Just be honest about the actual stats and what each team has been good at doing and that will be enough to define their level of success.
30 Go to commentsHow is 7’s played there? I’m surprised 10 or 11 man rugby hasn’t taken off. 7 just doesn’t fit the 15s dynamics (rules n field etc) but these other versions do.
9 Go to commentsPick Swinton at your peril A liability just like JWH from the Roosters Skelton ??? went missing at RWC
14 Go to comments