After the pandemic: blood on the streets as a new-look future for French pro rugby emerges
While politicians and ordinary people grapple with the cold hard facts of the global health crisis, French professional rugby, like elsewhere, is now looking to a new reality beyond the acute financial pain of the coronavirus shutdown.
The immediate situation looks like this: All amateur competitions have ended for the season. France’s professional leagues have been suspended since March 13. A meeting of the LNR, scheduled for Tuesday, April 7, to decide the future of the current Top 14 and ProD2 seasons has been delayed until the end of the month.
“Faced with a complex and evolving situation, the Ligue Nationale de Rugby is giving itself time to reflect before taking, in consultation with the FFR, the first decisions related to the situation,” the LNR said in a statement.
While that decision has yet to be made. Bernard Laporte on Wednesday warned that, chances are, this season cannot be rescued.
Stopped after 17 rounds of the 29-weekend competition, French media report there are two favoured scenarios as the Top 14 tries to recoup some of the €100million it is expected to lose if the 2019/20 campaign is cancelled outright. It could maintain the current June 26 date for the final, with a shortened run-in; or move the final to July 18 – with the contractual issues that necessarily follow.
Those plans could be moot. As Robins Tchale-Watchou, president of players’ union Provale, said: “We have an unknown that complicates the various equations, which is how the health situation will evolve. Depending on when it ends, we may not be able to continue.
“Despite the goodwill of all the different actors, this unknown imposes itself on us.”
Tchale-Watchou’s ‘unknown’ will define everything the LNR decides for this season, and mch of what will happen for several years to come. Anyone expecting a rapid return to normality following the Covid-19 pandemic is fooling themselves. After this – whenever this ends – we will all have to adapt to a new normal. In rugby, as in real life.
For the former, cause and effect have already gone hand in hand. The virus has been the catalyst of a slamming halt in player recruitment in France’s top flight – as well as some serious rethinking of the future.
Things were already changing. The ever-evolving, ever-tightening JIFF regulations were already, slowly changing the face of French rugby. But Covid-19 has done in a matter of weeks what it took the JIFF regulations 10 years to achieve.
From next season, established Top 14 teams can have 14 non-JIFF players on their books, including any emergency short-term ‘medical jokers’. They must also average 16 JIFF-qualified players in their matchday squads across the season.
For financial reasons, clubs were looking to and investing in their academies. Toulon have made a big show about their new-build set-up at Berg, and their newly discovered quest for local talent. Ugo Mola’s Toulouse rebuilt from the youth up after Didier Lacroix took over the presidency and plugged a gaping hole in the club’s finances.
Look, too, at the crop of recent under-20 players with extensive top-level experience thanks, in part, to a coherent pathway put in place by France U20 coach Sebastien Piqueronies.
New compensation rules also mean clubs are repaid for the commitment and money they have spent developing young players who then sign their first professional contract for another side.
But it is Covid-19, its subsequent lockdown and the instantaneous drying-up of club income, rather than the slower processes already in place, that have combined to bring the entire overseas hiring process to a halt.
“Everybody has put an absolute brake on recruitment, on spending,” Brive President Simon Gillham told The Rugby Paper this week. “Everyone’s cutting back. Clubs are looking at young players in the academies, and saying, ‘how can we make do with those?’.
“Now is not the moment for shipping in expensive marquee players,” Gillham added. “There’s going to be a lot more focus on ‘local’ – locally produced, homegrown. We’re all going to have to sit down and say, ‘okay how do we reconfigure this?’.”
He is not the first club president to sound the alarm on French rugby’s finances. Even those with the deepest pockets have voiced their concern. “I can’t think of any other economy more fragile and uncertain than ours,” Montpellier’s Mohed Altrad told L’Equipe. “The balance between income and expenditure is in deficit, and we cannot live forever at a loss.”
Meanwhile, in an interview with Le Figaro, Thomas Lombard, managing director of Stade Francais, said: “The economic model of rugby is on the verge of faltering because of this crisis. We have probably gone too far – and I include my club in this. The urgent question today is how the clubs will survive.”
His living-beyond-our-means comments echoed those of a former Stade president, Thomas Savare, who sold the Paris outfit to Capri-Sun King Hans-Peter Wild after the failed merger with Racing 92.
Clermont’s Eric de Cromieres, meanwhile, revealed the club loses about €800,000 for every home game it doesn’t play. With five home games between the start of the league’s suspension and the end of the 26-week regular season, the club could be out of pocket to the tune of €4million just from that stream alone.
Gillham is at least optimistic. “It’s not as bad as some people make out. The club owners and presidents – we’ve been talking to each other an awful lot over the last few days – are incredibly responsible people with an absolute passion for the game.
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“There are virtually 30 clubs like that. They’re acting responsibly. But there will be a change. There’ll be a lot of players on the market. They’ll be looking again at people’s salaries. People will look at things differently.”
Some of his predicted effects can be seen already. Incoming recruitment has stopped as clubs tighten their belts.
Kurtley Beale, who is heading to Racing 92 on a reported €400,000-a-year deal, is a rare big-name signing from outside France next season. That sum is much lower than the €1.2million the club paid Dan Carter a year, or the €600,000 Bordeaux have forked out for Semi Radradra’s defence-cutting services for two seasons.
Meanwhile Lyon’s outgoing number 8 Carl Fearns has already spoken about the fast-evaporating interest from clubs in the wake of the virus outbreak.
“It’s frustrating because the market is collapsing and I find myself in a difficult position,” he recently told The Rugby Paper. “Clubs are no longer talking about contracts and new signings.”
Fearns, who admitted he is considering the prospect of premature retirement if he comes to the end of his contract with Lyon in June with no place to go, is not alone. All Black Colin Slade, who joined Pau after the 2015 World Cup in England, has not been offered a new contract. There is no news on where the 32-year-old may end up.
Other big names out of contract at the end of the season include Dominic Bird, Donnacha Ryan, Ben Volavola, Sergio Parisse, Mamuka Gorgodze, Liam Messam, Nick Abendanon, and Greig Laidlaw.
It’s not just overseas stars seeking a new home. As it stands, experienced French players Benjamin Fall, Marc Andreu, Alexis Palison, Hugo Bonneval, Remy Grosso and Maxime Mermoz will find themselves out of work when their current contracts expire on June 30. Andreu and Grosso have both admitted retirement is not far from their thoughts.
With rugby rapidly rethinking its finances, player salaries are a prime target.
It means big-money players, used to marquee prices, are set to find their transfer market bargaining power greatly reduced, and those with JIFF status will be at an advantage. With clubs putting a freeze on recruitment during the Covid-19 crisis, supply looks set to exceed demand once the market finally reopens.
Between 2008 and 2018, according to the most recent report by the sport’s financial watchdog, the DNACG, the “average gross player payroll per club” jumped from €5.4million to €9.6million. Last season, they accounted for more than half of clubs’ operating expenses.
Revenues – including TV rights – have also increased, but more slowly.
Some clubs – Montpellier, Stade Francais, Racing 92, and Lyon – have a mega-rich patron to make up any shortfall. Others are company backed, such as Castres, and – to a certain extent – Clermont. Some rely more heavily than most on filling their stadiums – Toulouse, Bordeaux and La Rochelle fall into this category.
But, sooner rather than later, and as Toulon are already doing, clubs will have to change their model to fit their new circumstances. There will be fewer big-name stars chewing up the salary cap and a greater emphasis on younger, cheaper, French players.
As Tchale-Watchou said: “There was a before, and there will be an after.” After Covid-19, French rugby will have to review its lifestyle and cut down on the big salary, big name carbs.
The focus then shifts to other issues. The current TV deal – worth €97million a year – lasts until 2023. Relations between the league and pay-TV broadcaster Canal Plus are strong, but will the post-2019/20 French rugby product generate another big-money agreement? Will the fans approve of the changes? How will the new-look domestic landscape affect the national team, which was threatening to wake up again after a decade of slumber?
More questions, then. Few answers. Uncertainty is the only certainty in a post-Covid rugby nation.
Comments on RugbyPass
What was the excuse for the other knockout blowouts then? Does the result not prove the Saints were just so much better? Wise call to put your eggs in one basket when you’ve got 2 comps simultaneously finishing.
28 Go to commentsReally hope Kuruvoli and his partner rock the Canes.
1 Go to commentsI wonder what impact Samson has had on their attack, as the team seems less prone to trundle it up the middle, take the tackle and then trundle it up again. I lost faith in the coach last year as the Rebelss looked like a 2nd/3rd rate South African team. I also disliked Gordon standing back, often ignored as the forward battle went on and on. Maybe its our Aussie way of not getting off our A***’s until the enemy is at the gate.
83 Go to commentsThanks for the write up. Great to see the Rebs winning, I am a little interested in how they will go against the remaining kiwi teams, I think they’ve only played Hurricanes and Highlanders but how great to see these players performing!! I also see Parling has a job beyond June 30! A good move by RA? Also how do you fix the Rebels previously scratchy defence?
83 Go to commentsbe smart - go black
13 Go to commentsNext week the Crusaders hopefully have Scott Barrett back. Will be great to have the captain back. Hopefully he will be the All Black captain as well.
12 Go to commentsExciting place to be for the young fella. I expected he was French Polynesian when I saw him included in the France 6N squad (after seeing him in NZs), and therefor be strong grounds we might loose him to rugby down here. Good, in that he is good enough to warrant such a profile, and from a journalism’s fan interaction aspect, to finally get a back ground story on the fella. Hope he has settled into NZ OK and that at least one rugby country will fit with him to help his development, which, if so, he should surely continue for a few years, and then that he can experience France to it’s fullest with a bit more maturity and less reliance on family than you would have at his current age. A good 3 or 4 years before he would be ready for International duty if he wanted to wait. Of course he already sounds good enough to accept a call up, and to cap himself, in the more immediate future (he’d have to be very very good in the case of the ABs), and he’ll get a great taste of that being with the Canes who have a bunch who are just a few years further into their career and looking likely Internationals themselves.
13 Go to commentsI remember towards the end of the original broadcasting deal for Super rugby with Newscorp that there was talk about the competition expanding to improve negotiations for more money - more content, more cash. Professional rugby was still in its infancy then and I held an opposing view that if Super rugby was a truly valuable competition then it should attract more broadcasters to bid for the rights, thereby increasing the value without needing to add more teams and games. Unfortunately since the game turned professional, the tension between club, talent and country has only grown further. I would argue we’re already at a point in time where the present is the future. The only international competitions that matter are 6N, RC and RWC. The inter-hemisphere tours are only developmental for those competitions. The games that increasingly matter more to fans, sponsors and broadcasters are between the clubs. Particularly for European fans, there are multiple competitions to follow your teams fortunes every week. SA is not Europe but competes in a single continental competition, so the travel component will always be an impediment. It was worse in the bloated days of Super rugby when teams traversed between four continents - Africa, America, Asia and Australia. The percentage of players who represent their country is less than 5% of the professional player base, so the sense of sacrifice isn’t as strong a motivation for the rest who are more focused on playing professional rugby and earning as much from their body as they can. Rugby like cricket created the conundrum it’s constantly fighting a losing battle with.
4 Go to commentsOh wow… “But as La Rochelle proved in winning in Cape Town this season, a cross-continental away assignment need not spell the end of days.” La Rochelle actually proved quite the opposite. After traveling to Cape town and back they (back-to-back and current champs) got mercilessly thumped the next week. If travel is not the reason, why else would a full-strength powerhouse like La Rochelle get dumped on their @r$e$ one week later?
28 Go to commentsYou know he can land a winning conversion after the full time siren is up. (Even if it takes two attempts.)
5 Go to commentsA very insightful article from Jake. I would love to know how South African’s feel about their move to Europe. Do you prefer playing in Europe or want to go back to Super Rugby?
4 Go to commentspure fire
1 Go to commentsA very well thought out summary of all the relevant complications…agree with your ”refer the Cricket Test versus 20/20 comparison”. More also definitely doesn't necessarily mean better!
4 Go to commentsMust be something when you are only 19 y.o and both NZ and France want you. Btw he wasn’t the only new caledonian in french U20 as Robin Couly also lived in Noumea until 17. Hope he’s successful wherever he chooses to play.
13 Go to comments“Several key players in the Stade Rochelais squad are in their thirties” South Africans are going to hate the implications of that comment!
5 Go to commentsI know Leinster did a job on La Roche but shortly after HT Leinster were 30-13 ahead of them and at a similar time Toulouse were trailing Exeter. At 60 mins Leinster were 27 ahead but after 67 mins Toulouse were only 19 ahead before Exeter collapsed. That’s heavier scoring by Leinster against the Champions. I think people are looking at Toulouses total a little too much. I also think Northhampton are in with a real chance, albeit I’d put Leinster as favourites. If Leinster make the final I expect them to win by more than ten and with control.
5 Go to commentsHey Nick, your match analysis is decent but the top and tail not so much, a bit more random. For a start there’s a seismic difference in regenerating any club side over a test team. EJ pretty much had to urinate with the appendage he’d been given at test level whereas club success is impacted hugely by the budget. Look no further than Boudjellal’s Toulon project for a perfect example. The set ups at La Rochelle and Leinster are like chalk and cheese and you are correct that Leinster are ahead. Leinster are not just slightly ahead though, they are light years ahead on their plans, with the next gen champions cup team already blooded, seasoned and developing at speed from their time manning the fort in the URC while the cream play CC and tests. They have engineered a strong talent conveyor belt into their system, supported by private money funnelled into a couple of Leinster private schools. The really smart move from Leinster and the IRFU however is maximising the Irish Revenue tax breaks (tax relief on the best 10 years earnings refunded at retirement) to help keep all of their stars in Ireland and happy, while simultaneously funding marquee players consistently. And of course Barrett is the latest example. But in no way is he a “replacement for Henshaw”, he’s only there for one season!!! As for Rob Baxter, the best advice you can give him is to start lobbying Parliament and HMRC for a similar state subsidy, but don’t hold your breath… One thing Cullen has been very smart with is his coaching team. Very quickly he realised his need to supplement his skills, there was talk of him exiting after his first couple of years but he was extremely shrewd bringing in Lancaster and now Nienaber. That has worked superbly and added a layer that really has made a tangible difference. Apart from that you were bang on the money… 😉😂
5 Go to commentsNot sure exactly what went wrong for him at Glasgow but it’s pretty clear he ain’t Franco’s cup of tea. Suspect he would have been better served heading out of Scotland around the same time as Finn, Hoggy and Jonny!
1 Go to commentsBulls disrespected the Northampton supporters and the competition. Decide quickly, fully in or out.
28 Go to commentsI wonder if Parling was ever on England’s radar as a coach? Obviously Borthwick is a great lineout coach, but I do worry he might be taking on too much as both head coach and forwards coach.
1 Go to comments