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Steve Diamond lifts lid on failed 'Manchester City Sharks' pitch

Steve Diamond has revealed that he pitched three times to Premier League giants Manchester City about buying his former club, Sale Sharks (Getty Images)

Steve Diamond has revealed that he pitched three times to Premier League giants Manchester City about buying his former club, Sale Sharks, when he was in charge of the Salford-based outfit.

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Diamond told The Ruck podcast that he tried and failed to get Sheikh Mansour’s Abu Dhabi United Group to buy the Sharks and install them in the Academy Stadium on their Etihad Campus but was turned down flat.

Earlier this year, it was revealed that the Saudi Arabian sovereign wealth investment group Public Investment Fund was discussing buying stakes in and acquiring stadium naming rights at four Premiership clubs.

Newcastle Falcons, Leicester Tigers, Northampton Saints, and Gloucester were also reported to be working with PIF in establishing a rugby academy in Saudi Arabia but very little has been heard since February.

Falcons boss Diamond believes that what was widely touted as a bailout of club finances will not happen. Instead, the likes of PIV and Abu Dhabi United Group will focus all their energies on their football investments.

“There was some interest about the investment funds looking at rugby as a whole like CVC did. There was some connection with Semore Kurdi’s family, but it’s a nonstarter.

“It’s the same in Manchester with the Abu Dhabi people who bought Man City. They are very deep and narrow. They are not interested. I pitched to them three times about the Manchester City Sharks.

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“It would have been a great brand in the 8,000-seater stadium they’ve got. But they weren’t interested. Fair play to them. You know, to run a rugby business is one year’s salary for a player.

“I thought we could have got it with that, but they didn’t want to do it, and I think the same here. They want to concentrate on Newcastle United, and that’s it,” said Diamond.

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Teddy 265 days ago

Those oil barons are far too smart. They know a cowboy when they see one.


Steve never stood a chance.

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fl 14 minutes ago
Ex-Wallaby laughs off claims Bath are amongst the best in the world

“Yes I wrote that, because you had Leinster as the best team in the world. What was that based on - winning the URC this season?”

It was based on Leinster’s performances over the course of this season, and on their trophy. If Bordeaux beat Toulouse then I’ll change my mind and move them to first. But as it is I expect Bordeaux, Toulouse, and Leinster to all finish with one trophy each, and with Leinster having produced the best week-on-week performances of the three.


“One of those teams won the league in each of those years so yes they were worse. If I was a fan of either of those four teams I would rather have been a fan of a team that won a trophy than didn’t.”

That’s true - I would too. With regard to Stormers I think their trophy was very much enabled by the fact that they weren’t playing in europe, so were able to rest their players much more than the non-SA teams were so I’m not sure whether I would or wouldn’t consider them to have had a better season than Leinster in 2022, but clearly Munster and Glasgow (respectively) had better seasons than Leinster in 2023 and 2024. But if I was a fan of one of those 3 teams I would rather be a fan of a team that won 66 URC+CC matches over the course of 3 seasons (Leinster) than a team that won 46 (Munster) or 42 (Glasgow). If you think trophies are literally the only thing that matters, do you think Blackburn Rovers are a more successful Premier League team than Tottenham Hotspur are?


“You contradict yourself alot. Trophies matter in one post and in the same post coming second consistently makes you better.”

Its going to get really frustrating if you’re not willing to read what I write. I said: “Trophies matter. They matter a lot. But so does winning games. So does making finals.” How does that contradict my assessment that Leinster were better than Stormers?


“I doubt Leinster would say they have been the better team in any of the seasons you keep going on about.”

Teams generally downplay talk of them being the best, so that wouldn’t surprise me. But crucially I don’t think Leinster were the best team in 2022, or in 2023, or in 2024, so I’m not sure what you think you’re responding to.


“Lets make it clear though - you are the one who went on and on about previous seasons with your deep dive into la Rochelle and Stormers etc.”

Yeah - I did that because you brought up Leinster’s trophyless record from 2022-2024, so I thought that was worth responding to. If you’d like though I can stop responding to the things you say?

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