PWR lock in Final venue through 2029 in bid to ‘build something special’

JAECOO Premiership Women’s Rugby have confirmed that The Stoop will host the competition’s showpiece final in 2027, 2028 and 2029.

The home of Harlequins welcomed more than 8,000 supporters at the conclusion of the 2025/26 season, when Saracens ended their four-year wait for an English league title with a 52-14 victory over Trailfinders Women.

The West London venue, which sits across the road from Allianz Stadium, will now become the long-term host for the PWR Final as the league aims to establish an annual flagship event for supporters.

The 2027 PWR Final will take place on Sunday, June 27.

Laurie Dalrymple, Harlequins Chief Executive, said: “We were incredibly proud to host the PWR Final at The Stoop in 2026 and the success of the event exceeded our expectations.

“The atmosphere, the quality of rugby on display and the support from fans demonstrated exactly why this competition continues to grow at such an impressive rate.

“This new agreement gives us the opportunity to build something truly special. By creating a permanent home for the Final over the next three years, we can continue to enhance the matchday experience, grow attendances and establish an event that is firmly marked in the sporting calendar.

“The Stoop has a rich history of supporting the women’s game and we are excited to continue working alongside JAECOO PWR to showcase the very best of women’s rugby through to 2029.”

The announcement comes at the conclusion of PWR’s biggest season to date, with average attendances, broadcast audiences and fan engagement all increasing.

The league also signed a multi-million-pound title sponsorship agreement with Chinese car brand JAECOO in the summer.

Genevieve Shore, JAECOO PWR Executive Chair, said: “The success of the 2026 Final showed us what is possible when you create a world-class event and give supporters a venue they can identify as the home of the Final.

“One of the biggest challenges for any major sporting event is building audience habits and creating a sense of occasion that grows year on year. By committing to The Stoop through to 2029, we are giving ourselves the best possible platform to do exactly that.

“The Stoop offers a fantastic fan experience, sits at the heart of one of rugby’s most iconic locations and has already proven it can deliver an unforgettable Final.

“We are excited to continue building on the momentum generated in 2026 and establish the JAECOO PWR Final as one of the standout events in the sporting calendar.”