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Why Charles Piutau's million pound Bristol move is bad for rugby

By Dan Johansson

Late last week it was announced that Charles Piutau’s much celebrated move to Ulster will be considerably shorter than the Belfast side would have liked.

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In a shock move, newly relegated Bristol have captured the signature of the former All Black, though not until the 2018/19 season.

Already earning a reported £600,000 a year as the best-paid back three player in the world, reports have put Piutau’s new salary somewhere around the £1million mark, which could make him the richest player in the world depending on other moves between now and then. Plenty will be written declaring the move bad for the Pro 14, for all clubs and for rugby as a whole. These are fair comments, but it’s also worth considering the negative effects this situation is likely to have on the players themselves.

It’s hard to feel sympathy for the likes of Piutau and Dan Carter, earning lucrative pay cheques for chucking a bit of leather about, but looking at the bigger picture reveals some worrying signs for other players. I wrote a few days ago about the dangers of elevating individuals to superstar status at the expense of everyone else, so I don’t want to retread old ground with this one.

However with financial stability in rugby union still some way off, it can’t be ignored that Bristol are taking a big risk by splashing the cash in such a fashion. If this gamble fails to pay off it won’t be the likes of Piutau, Ian Madigan and Steven Luatua that suffer, but the smaller names and up and coming players that’ll be first on the chopping block.

This strategy may well work out for Bristol. They’ve invested heavily in facilities and players and have as good a chance as anyone of “doing an Exeter” and going from a Championship side to top-flight contenders in the next few years. But the players currently at the club are going to have a hard time breaking into the side if the player in front of them in the queue is being paid Kanye West-money, even if that player is out of form.

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Even if we ignore the potential problems signings like these have for the clubs they go to, they nonetheless have repercussions elsewhere. Salaries, pretty much as a rule, only go in one direction. If Maro Itoje gets his rumoured £1million+ deal when he signs his next contract, what does the next superstar get? And the one after that? There’s big money in rugby, but nowhere near enough to sustain that.

Whilst increasing wages seem at first glance like they’re great for the players and a necessary evil for everyone else, it could be argued that the power dynamic isn’t quite as clear cut as all that. If a club is paying a player through the nose, they’re going to want to bleed every penny out of them to get the best return on investment. We’ve already questions being raised about Northampton’s treatment of George North’s concussion problems, testament to how desperate clubs are to keep their highest paid players on the field, and when players are bringing in huge stacks of cash it makes it much harder for them to argue against unfair playing conditions.

It’s telling that in all the controversy surrounding the global rugby calendar and other player disputes, poor pay is rarely if ever discussed as an issue, at least in the top flight game. Instead, the RPA has argued against an increasingly packed calendar and poor welfare support. Very few players have complained about not being paid enough, because they are instead focusing on addressing the real issues that affect them day to day. Rising wages serve as a convenient smokescreen to mask the increasingly harsh demands the modern game puts on players.

Where wages are an issue is in the lower leagues of the game. Given the struggles even Championship players face, it’s incredibly hard to justify the more lucrative contracts we’re seeing nowadays.

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It’s not that Bristol should be sharing their wealth with their fellow Championship contenders, but that huge investment like this represents a mindset that focuses only on the immediate future rather than long-term.

Clubs like Doncaster and Jersey cannot hope to match these enormous sums anytime soon. What this means is that whilst Bristol might see some short term returns from their investment, they’re only serving to widen the chasm between the haves and the have-nots. The poorer clubs will be forever playing catch up, assuming they can stay afloat at all.

This removes a vital part of the infrastructure of the professional game. Lower league clubs should be seen as opportunities for new players to grow and develop before stepping up into an increasingly competitive top division.

It makes perfect sense that there should be more money in the Premiership than the lower leagues, but if the only way to survive as a rugby player is to attach yourself to a club with a sugar daddy we’ll end up with lots of players on unsustainably large wages and a load more on nothing.

Few people will begrudge the likes of Piutau for trying to capitalise while the money’s good. Rugby careers are short and players are trying to maximise their earning potential in order to provide for their families.

But in amongst all the talk decrying player greed or the problems clubs will have adapting to the increased demands of agents, we should spare a thought for the players at the lower end of the financial totem pole. There’s a difference between trickle-down economics and standing on top of a cliff and taking a whizz onto the plebs below.

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Jon 8 hours ago
Jake White: Are modern rugby players actually better?

This is the problem with conservative mindsets and phycology, and homogenous sports, everybody wants to be the same, use the i-win template. Athlete wise everyone has to have muscles and work at the gym to make themselves more likely to hold on that one tackle. Do those players even wonder if they are now more likely to be tackled by that player as a result of there “work”? Really though, too many questions, Jake. Is it better Jake? Yes, because you still have that rugby of ole that you talk about. Is it at the highest International level anymore? No, but you go to your club or checkout your representative side and still engage with that ‘beautiful game’. Could you also have a bit of that at the top if coaches encouraged there team to play and incentivized players like Damian McKenzie and Ange Capuozzo? Of course we could. Sadly Rugby doesn’t, or didn’t, really know what direction to go when professionalism came. Things like the state of northern pitches didn’t help. Over the last two or three decades I feel like I’ve been fortunate to have all that Jake wants. There was International quality Super Rugby to adore, then the next level below I could watch club mates, pulling 9 to 5s, take on the countries best in representative rugby. Rugby played with flair and not too much riding on the consequences. It was beautiful. That largely still exists today, but with the world of rugby not quite getting things right, the picture is now being painted in NZ that that level of rugby is not required in the “pathway” to Super Rugby or All Black rugby. You might wonder if NZR is right and the pathway shouldn’t include the ‘amateur’, but let me tell you, even though the NPC might be made up of people still having to pull 9-5s, we know these people still have dreams to get out of that, and aren’t likely to give them. They will be lost. That will put a real strain on the concept of whether “visceral thrill, derring-do and joyful abandon” type rugby will remain under the professional level here in NZ. I think at some point that can be eroded as well. If only wanting the best athlete’s at the top level wasn’t enough to lose that, shutting off the next group, or level, or rugby players from easy access to express and showcase themselves certainly will. That all comes back around to the same question of professionalism in rugby and whether it got things right, and rugby is better now. Maybe the answer is turning into a “no”?

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j
john 11 hours ago
Will the Crusaders' decline spark a slow death for New Zealand rugby?

But here in Australia we were told Penney was another gun kiwi coach, for the Tahs…….and yet again it turned out the kiwi coach was completely useless. Another con job on Australian rugby. As was Robbie Deans, as was Dave Rennie. Both coaches dumped from NZ and promoted to Australia as our saviour. And the Tahs lap them up knowing they are second rate and knowing that under pressure when their short comings are exposed in Australia as well, that they will fall in below the largest most powerful province and choose second rate Tah players to save their jobs. As they do and exactly as Joe Schmidt will do. Gauranteed. Schmidt was dumped by NZ too. That’s why he went overseas. That why kiwi coaches take jobs in Australia, to try and prove they are not as bad as NZ thought they were. Then when they get found out they try and ingratiate themselves to NZ again by dragging Australian teams down with ridiculous selections and game plans. NZ rugby’s biggest problem is that it can’t yet transition from MCaw Cheatism. They just don’t know how to try and win on your merits. It is still always a contest to see how much cheating you can get away with. Without a cheating genius like McCaw, they are struggling. This I think is why my wise old mate in NZ thinks Robertson will struggle. The Crusaders are the nursery of McCaw Cheatism. Sean Fitzpatrick was probably the father of it. Robertson doesn’t know anything else but other countries have worked it out.

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