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Bristol Bears announce the 'most substantial commercial agreement in the club’s history'

Bristol celebrate winning the Championship at Ashton Gate

Bristol Bears have announced their new primary sponsorship partner – Toogood International – ahead of the new season, describing it as the ‘most substantial commercial agreement in the club’s history’.

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The Bristol-based courier services will feature as main sponsors on the front of the club’s home and away strips, as Pat Lam’s men set their sights on the Gallagher Premiership.

An express European courier service specialising in collection and delivery for the automotive, aerospace and pharmaceutical industries, Toogood International is one the city’s leading companies.

The partnership with Bristol Bears is – the club say – “the most substantial commercial agreement in the club’s history, laying the foundations for a bright future ahead for both organisations.”

Bristol Sport chief commercial officer Caroline Herbert said: “We’re delighted to forge this relationship with a reputable international brand such as Toogood International.”

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“To have roots in the city and a strong alignment to Bristol is hugely important to us and – like the Bristol Bears – Toogood International has aspirations and an ambitious reputation to expand into overseas markets.”

The Bristol-based courier services will feature as main sponsors on the front of the club’s home and away strips, as Pat Lam’s men set their sights on the Gallagher Premiership.

ADVERTISEMENT

An express European courier service specialising in collection and delivery for the automotive, aerospace and pharmaceutical industries, Toogood International is one the city’s leading companies.

The partnership with Bristol Bears is the most substantial commercial agreement in the club’s history, laying the foundations for a bright future ahead for both organisations.

Bristol Sport chief commercial officer Caroline Herbert said: “We’re delighted to forge this relationship with a reputable international brand such as Toogood International.

ADVERTISEMENT

“To have roots in the city and a strong alignment to Bristol is hugely important to us and – like the Bristol Bears – Toogood International has aspirations and an ambitious reputation to expand into overseas markets.”

Chief operating officer Mark Tainton said: “Our new partnership with Toogood International clearly underlines our ambitions and the positive direction that the club is going.

“This record commercial agreement with an international company that retains a local base and strong support for the club reinforces our vision. It’s a milestone for us when it comes to realising our commercial potential.

“Toogood International are at the forefront of their industry and Bristol Bears aspires to be at the top of the Gallagher Premiership – we are excited to see this partnership grow and flourish.”

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Simon 7 hours ago
Fin Smith explains the Leinster 'chaos' that caught out Northampton

In the fine tradition of Irish rugby, Leinster cheat well and for some reason only known to whoever referees them, they are allowed to get away with it every single game. If teams have not got the physicality up front to stop them getting the ball, they will win every single game. They take out players beyond the ruck and often hold them on the ground. Those that are beyond the ruck and therefore offside, hover there to cause distraction but also to join the next ruck from the side thereby stopping the jackal. The lineout prior to the second try on Saturday. 3 Leinster players left the lineout before the ball was thrown and were driving the maul as soon as the player hit the ground and thereby getting that valuable momentum. They scrummage illegally, with the looshead turning in to stop the opposing tighthead from pushing straight and making it uncomfortable for the hooker. The tighthead takes a step and tries to get his opposite loosehead to drop the bind. Flankers often ‘move up’ and actually bind on the prop and not remain bound to the second row. It does cause chaos and is done quickly and efficiently so that referees are blinded by the illegal tactics. I am surprised opposition coaches when they meet referees before games don’t mention it. I am also surprised that they do not go to the referees group and ask them to look at the tactics used and referee them properly. If they are the better team and win, fair play but a lot of their momentum is gained illegally and therefore it is not a level playing field.

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