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Toronto boss reveals why Sonny Bill Williams is worth $10m
By Christopher Reive, NZ Herald
The Toronto Wolfpack believe their investment in Sonny Bill Williams will set them up for years to come.
Williams agreed to a two-year deal reported to be worth $10 million with the English Super League franchise, joining the team for their 2020 and 2021 campaigns.
It’s a sizeable paycheck for the former All Blacks midfielder, but one the Wolfpack’s commercial vice president Jon Pallett said was worth writing.
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Speaking to the Radio Sport Breakfast, Pallett said the franchise believes they will be reaping the benefits of Williams’ signing long after his two-year contract has expired.
“There’s very few sport stars on the planet that transcend their sport. In our sport, Sonny Bill Williams has been and is that player.We’re not going to get the accountants doing the maths on the calculators, but certainly we think there is a commercial value to having a player like this,” Pallett said.
“There’s certainly a huge value to us in terms of our fan base, and the community work that we do, and obviously the sponsorships and ticket sales that go with it. We know that bringing in a player like this plays a big part in growing our brand in not only Toronto but globally and hopefully has a legacy thereafter.”
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Pallett was hopeful Williams’ signing would put league on the map in the competitive Toronto sport market in the same way David Beckham’s signing with Major league Soccer’s LA Galaxy did for the competition.
“We do know there is a big value off the field for acquiring a player of this nature, especially in this market; it’s sports mad,” Pallett said
“The NBA champions are here, the Toronto Maple Leafs are one of the most famous hockey teams out there…we are in a competitive space, but the fans are responsive. They do love a superstar and this city has had a history of bringing in superstars who have done well and grown whatever sport it was that they’re playing. There’s a big value to having a big name player like this and we’re seeing that today with the media reaction we’ve had.”
The move signals Williams’ return to league after five years of playing the 15-man code. It will be his third stint in league, after beginning his career with a five-year tenure in a Canterbury Bulldogs jersey before playing for the Sydney Roosters in 2013 and 2014. He was expected to join the Wolfpack after Christmas for their preseason campaign.
This article first appeared on nzherald.co.nz and was republished with permission.
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Comments on RugbyPass
Except for the injured Zach Gallagher this would be Saders best forward pack for the season. Blackadder needs to stay at 7, for all of Christies tackling he is not dominant and offers very little else. McNicholfullback is maybe a good option, Fihaki not really upto it, there was a reason Burke played there last year. Maybe Havilli to 2nd five McLeod to wing. Need a strong winger on 1 side to compliment Reece
1 Go to commentsTo me TJ is clearly the best 9 in the competition right now but he's also a proven player off the bench, there's few playmaking players who can come off the bench as calm and settled as he is, Beauden can, TJ can and I doubt any of the scrumhalves in contention can, if they want to experiment with new 9s I want him on the bench ready to step in if they crumble under the pressure. The Boks put their best front row on the bench, I'd like to see us take a similar approach, the Hurricanes have been doing similar things with players like Kirifi.
33 Go to commentsROG has better chance to win a WC if he starts training and make himself eligible as a player. He won’t make the Ireland squad but I reckon he may get close with Namibia (needs to improve his Afrikaans) or Portugal. Both sides had 1000:1 odds to win the RWC in 2023 which is an improvement on ROG’s odds of winning a RWC as a coach. Unlike Top 14 teams, national teams can’t go shopping and buy the best players - you work with the available talent pool and turn them into world beaters.
2 Go to commentsthat backline nope that backline is terrible why would you have sevu Reece when he’s not even top 5 wingers in the comp why have Blackadder when there’s better players no Scott barret isn’t an automatic the guy is more of a liability than anything why have him there when you have samipeni who’s far far better
33 Go to commentsAh, good to find you Nick. Agree with everything about Cale. So much to like about his game
49 Go to commentsNot too bad. Questions at 6, lock and HB for me. The ABs will be a lot stronger once Jordan and Roigard return. Also, work needs to be made to secure Frizzell back for next season and maybe also Mo’unga; they’re just wasting time playing in japan
33 Go to commentsOn the title, i wonder for many of those people it is a case something like a belief in working smarter, not harder?
1 Go to commentsForget Sotutu. One of those whose top level is Super Rugby. Id take a punt on Wallace Sititi Finau ahead of Glass body Blackadder.
33 Go to commentsI’m a pensioner so I've been around a bit. My opinion of SBW is he is an elite athlete and a great New Zealander and roll model. He has been to the top and knows what he's talking about. To all the negative comments regarding SBW the typical New Zealand way, cut that tall poppy down.
17 Go to commentsI'm not listening to a guy moralise over others when this is the guy who walked out mid season on Canterbury RLFC when he had a contract with them, what a hypocrite. Those praising him are a joke.
17 Go to commentsI’d put Finau at 6 instead of Blackadder but that’s the only change I’d make. Can’t wait to see who Razor picks.
33 Go to commentsTamati Williams, Codie Taylor, and Same Cane? Not sure about Hoskins Sotutu at test level. Wasn’t that impressive last season. Need a balance between experience and talent/youth.
33 Go to commentsInteresting insight. Fantastic athlete, and a genuine human being.
17 Go to commentsThey played at night in Suva last weekend and it’s an afternoon game forecast for 19 degrees in Canberra this weekend. Heat change is a non issue.
1 Go to commentsWishing Rosie a speedy recovery
1 Go to commentsObscene that SA haven’t been knocking
1 Go to commentsChances of Blackadder being injured seem too high to give him serious consideration. ABs loosie combination finally looked good with 2 committed to tackling and clearing rucks in the centre and Ardie roaming. Hoskins/Ardie together would force one of them into where they don’t excel and don’t get to use their talent, or require a change in tactics. If we continue to evolve last years systems I would take Papali’i and Finau at 6 and 7 (conceding that Blackadder will be injured) and Ardie at 8.
33 Go to commentsArdie’s preferred position 7? Where do they get these writers from? I've no idea where he's playing in Japan, but the previous two seasons he wore the 7 jersey exactly twice.
17 Go to commentsNot good to hear Ulster described as “financially troubled”. Did not think it was getting to that level. I would hope the Irish system of spreading players of talent away from Leinster would kick in now. Better to have a Leinster fringe player with Ulster or Connacht, then getting only a few games a season in Dublin. 10, for example, would seem to be a case for spreading the talent. I would not be at all adverse to a SA man coming in as head coach/DR. Ludeke is worth trying. Certainly got a long and impressive coaching career at this level…..149 games in SR, then Japan, 30 years experience. And Ulster’s ledger of successful SA coaches and players is on the positive side. Is talk of Ruan Pienaar interested in coming back as a coach…..could be a good combination with Ludeke. And Pienaar and family would have no settling in to do, one would judge. He loved life in Ulster when there, by all reports.
1 Go to commentsSome thoughts to consider here, Sam. Thanks
2 Go to comments