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World Rugby have just put a £5billion pound price tag on the World League

By Online Editors
The All Blacks perform the Haka in Dublin (Photo by Charles McQuillan/Getty Images)

World Rugby outlined its vision for the future of international rugby, including the proposed Nations Championship concept and supporting business model, during a meeting with international rugby’s major stakeholders in Dublin on Thursday.

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The international federation is undertaking this project in line with the mandate of its unions to secure a strong and sustainable competition and financial platform for unions and a true opportunity for emerging nations to develop and compete at the highest level.

At the meeting of unions, competition owners and international player representatives, World Rugby outlined details of a game-changing competition model that delivers a true pathway for all unions through a three-division format and a system of promotion and relegation.

The proposed format would be underpinned by a record commercial partnership with leading global sports marketing company Infront, guaranteeing almost £5billion for investment in the sport over an initial 12-year period (of which more than £1.5billion is guaranteed incremental revenue for the world game).

The proposed business model covers both media and marketing rights but does not include any sale of equity in the competition and therefore full control of the competition and its revenue redistribution model would be retained by the unions, the current major competitions and World Rugby.

(Continue reading below…)

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World Rugby also outlined revisions to the original proposal presented to unions in September 2018, following feedback from key stakeholders, including leading players and club competitions:

* World Rugby reduced the schedule by removing the semi-final stage, with player welfare continuing to be a central consideration;
* Players would play 11 Nations Championship matches (and a maximum of 12 matches if their team reaches the final), compared to an average of between 12 and 14 test matches presently;
* Commitment to work with International Rugby Players and the leading domestic club competitions to optimise the model;
* A commitment to invest in a Women’s Nations Championship to accelerate the global competitiveness of the game.

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World Rugby chairman Bill Beaumont said: “I would like to thank my union, competition and player representative colleagues for their candid, constructive and positive contributions.

“There was strong recognition that World Rugby’s Nations Championship proposal, based on a true pathway for all, has been developed with great care, extensive evaluation and with the global game at the forefront of our thinking.

“We are encouraged that the format revisions and robust financial model has been well-received. Everyone, not just the established teams, will benefit, accelerating the development and competitiveness of the global game.

“However, as you would expect in an ambitious, complex and multi-stakeholder project, not everyone is in full agreement on the way forward, including the matter of promotion and relegation, but we will continue to engage and consult.

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“This is a pivotal time for the game. Only by keeping the best interests of the global game at heart will we be able to achieve something truly impactful for the future success and sustainability of the game.”

World Rugby vice-chairman Agustín Pichot added: “We are at an important time in our game’s history. We have an opportunity to change the landscape of the game for the long-term betterment of all unions.

“We must work together to ensure the best possible future for our sport – a future where everyone is included and where everyone contributes to and benefits from a truly global game.”

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Flankly 9 hours ago
The AI advantage: How the next two Rugby World Cups will be won

If rugby wants to remain interesting in the AI era then it will need to work on changing the rules. AI will reduce the tactical advantage of smart game plans, will neutralize primary attacking weapons, and will move rugby from a being a game of inches to a game of millimetres. It will be about sheer athleticism and technique,about avoiding mistakes, and about referees. Many fans will find that boring. The answer is to add creative degrees of freedom to the game. The 50-22 is an example. But we can have fun inventing others, like the right to add more players for X minutes per game, or the equivalent of the 2-point conversion in American football, the ability to call a 12-player scrum, etc. Not saying these are great ideas, but making the point that the more of these alternatives you allow, the less AI will be able to lock down high-probability strategies. This is not because AI does not have the compute power, but because it has more choices and has less data, or less-specific data. That will take time and debate, but big, positive and immediate impact could be in the area of ref/TMO assistance. The technology is easily good enough today to detect forward passes, not-straight lineouts, offside at breakdown/scrum/lineout, obstruction, early/late tackles, and a lot of other things. WR should be ultra aggressive in doing this, as it will really help in an area in which the game is really struggling. In the long run there needs to be substantial creativity applied to the rules. Without that AI (along with all of the pro innovations) will turn rugby into a bash fest.

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