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What is 'New Zealand rugby' nowadays?

Timoci Tavatavanawai of the Highlanders offloads the ball. Photo by Kai Schwoerer/Getty Images

“That’s not New Zealand rugby.’’

It’s a good quote, and I thank former All Black Jeff Wilson for it.

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The former Highlanders outside back was talking in his role as a television analyst, following the first round of the 2026 Super Rugby Pacific season.

Wilson was rather taken aback by the volume of kicking on display, suggesting it wasn’t in keeping with how we do or should play our rugby in this country.

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The comment made me think, though, not so much about whether to kick or not to kick, but about what “New Zealand rugby’’ actually is anymore.

To me, it’s not kicking the ball 83 times in a match that’s the problem; it’s that we don’t have a rugby identity.

The Otago, Highlanders and All Blacks teams Wilson played in definitely had a method. Men such as Laurie Mains, Gordon Hunter, Tony Gilbert and John Hart opted for running rugby, partly for philosophical reasons but mostly because it suited the skillset of their players.

Wilson’s teams at NPC and Super level were often undersized upfront, but had a great fetcher in Josh Kronfeld and skilful, enterprising backs, of which Wilson was as good as any.

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Auckland and the Blues played quite different rugby, with the Waikato NPC team of that era different again. We were told to expect the unexpected from the Hurricanes, which invariably meant giving the ball to Christian Cullen and Tana Umaga and hoping for the best.

Kicks

44
Total Kicks
38
1:2.9
Kick To Pass Ratio
1:4.3

North Harbour weren’t dissimilar to Otago, with guys like Walter Little, Frank Bunce, and Eric Rush cutting defences to shreds.

The point is that teams had distinct playing styles, where they cut their cloth according to their personnel. Positive intent was a staple of most teams, but the methods differed.

I think that’s largely been lost from our game at every level, including the All Blacks. I think teams run the same rehearsed moves and shapes, kick in the same situations, and defend in a similar manner.

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It’s all so predictable and so choreographed and so bland, quite frankly.

I mentioned Cullen, Umaga and Wilson, but cast your mind back to other players from that era, such as Joeli Vidiri, Jonah Lomu and Carlos Spencer.

Wilson graced Carisbrook with guys like Stephen Bachop, John Leslie, Marc Ellis and John Timu. They weren’t the best, biggest and fastest backs of all time, but they were good enough to beat the British & Irish Lions and Springboks in their time.

There was an endeavour, even a mischief, about their rugby. Most of all, there was an individuality.

Rugby in New Zealand is different now. The athletes are bigger, and the level of information they have on opponents is far greater.

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We can’t go back to the last days of shamateurism and the early days of professionalism, but we can surely come up with ways of playing the game that accentuate our strengths rather than just playing the same way everyone else does.

For my sins, I’ve become a regular listener of Irish rugby podcasts. They’re talking about Ireland in the Six Nations, but it could just as easily be the All Blacks.

The laments are much the same: struggles under the high ball, lack of direction from first five-eighth, constantly carrying the ball into contact and a nostalgia – much like I expressed for Wilson’s era – for the Ireland team of 2022.

Necessity is always the mother of invention, and it’s time for people in New Zealand to try and reimagine our rugby. Never mind what the team analysts say and what the spreadsheet suggests about tactics and territory.

New Zealand is blessed with so much natural talent, but I don’t think we’re utilising it.

There’s nothing unique about our game, no matter how dynamic our athletes are and how thorough their rugby education.

The All Blacks are losing to teams at their own game, rather than playing the New Zealand one Wilson and the rest of us remember so fondly.

What is New Zealand rugby? I’m not sure those at the coalface know anymore.

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Comments

22 Comments
u
unknown 47 days ago

Unfortunately to much “structure” has crepted into our game in NZ. The once amazing counter attacking rugby the All Blacks played has almost disappeared under the last coaching regime. Basic things like draw and pass have been replaced with taking contact or going to ground.


That being said I do think that the new rules around blocking kick chasers have benefited teams like SA that have always had great kick chasing plays like Habana, Kolbe. It's also resulted and encouraged yet more infield kicking which is destroying the game.

S
Sam T 47 days ago

What is NZ rugby?

Traditionally it’s a continuity game. Stop start rugby was anathemic to our philosophy of using the ball and keeping the game flowing. We’re not usually the biggest, strongest or most physical opponents, but our collective speed to the ball, movement of the ball and skill with the ball would be greater.

B
Blackmania 47 days ago

It’s a very good article. It’s exactly what I’ve been thinking for years. The identity of New Zealand rugby has been completely lost under Foster, and especially Robertson, who has ended up hammering the final nail in the coffin.


That said, I’m quite worried when I look at the style of play developed by the New Zealand teams on this first round of Super Rugby. It’s poor, robotic. We kick the ball mechanically without really knowing what we’re trying to gain. It’s concerning… New Zealand rugby is not heading in the right direction. It hasn’t created anything new for years, even though I think the player base is actually quite strong.


But all of this seems to be wasted by coaches who don’t appear to have a clear vision. They’re copying a European model (and when you only copy, you inevitably do it worse), which doesn’t match the natural New Zealand style of play.

P
PB 47 days ago

Get Capt. Kirk involved. Heads will roll, that is a given.


I jest, but I do agree in part. NZ teams of old used to open up space by passing and gaps invariably opened up.


Defensive systems have become harder to crack, but there are still teams that get the backlines firing. Glasgow being a case in point

S
SB 47 days ago

Rugby in New Zealand is different now. The athletes are bigger, and the level of information they have on opponents is far greater.

Replace New Zealand with around the world.

u
unknown 47 days ago

It’s not like NZ are a poor team, they’re just not of the same level as the past. Much of that is through other nations being better coached and fitter than years gone by and that SA are just that good. It’s all cyclical and nothing deep rooted to suggest NZ won’t be a top side. Could be worse, could be Wales

K
Koro Teeps 48 days ago

Jeff Wilson played most of his uper Rugby with Carl Hoeft, Anton Oliver and Kees Meeuws up front. Nothing lightweight about that unit.

K
KwAussie 48 days ago

It must be sad to be so bitter and twisted that all you can do is write negative articles. I feel sorry for you

G
GrahamVF 47 days ago

From a South African POV an Aussie talking about negativity in a sports article is quite funny. Have you read any Aussie articles about the Mens T20 World Cup recently?

L
Ludovici 48 days ago

Speaking about being negative.

M
MikeM 48 days ago

I agree entirely with this article. Have a look at all the teams over last weekend and see how they played. Hamish is right, there used to be a lot of heads up rugby played by NZ teams, whether provincial or international. Now days it's take a run set up a pod, recycle and do it again, then box kick. Coaches are directing players about where the pods should be for the next phase and so on.


Check the six nations and you would have seen Scotland spread the ball wide and stretch England. Sure easier to do when England were down to 14 men, however it was intelligent rugby and really pressurised the England defence. France is the other team that knows how to counter attack and stretch defences.


It's time for the All Blacks to return to the days of good movement of the ball with the backs drawing and passing to put players into space, not doing a Jordie Barrett and taking a collision and then try and recycle again. This used to be our bread and better…heads up rugby and using space and speed to beat a man.

D
DB 47 days ago

The days of drawing and passing were able to be completed because there was so much space out wide away from set piece as forwards stayed in bunches. With d lines now spread across the park ala rugby league, the attack goal is to try and return defensive players to one spot quickly, or move them around, and then find the space to run into. Or, even more recently, give the ball to the other team down their end and try and pressure them out of possession. Its defence that has changed the game exponentially.

I
Icefarrow 48 days ago

What a ridiculous article. We have a style, just one that doesn't work under the current laws. We don’t need a new identity, just need to find the right tweaks.

j
johnz 47 days ago

You can only play the cards you're dealt. If we are sitting around waiting for law changes, then we truly are in trouble.

H
Hammer Head 48 days ago

Ouch. Who needs enemies?

D
DC 48 days ago

well wait a while and we will see runnning rugby once allblacks come back and players recover from injuires

G
GP 48 days ago

No mention of the great Canterbury and Crusaders teams. Alex Wyllie defied predictions other wise in the 1980’s. He and Doug Bruce fashioned a great backline that was based around Bruce Deans, Wayne Smith , Warwick Taylor, Victor Simpson, Craig Green and Robbie Deans . Included others like Andrew McMaster, Gary Hooper, Wayne Burleigh and others. IN 1984, Laurie Mains Otago were dismembered by Canterbury 44-3 in a Ranfurly Shield match. The platform was set up front , but that was one of the great backline displays. Canterbury had some of the hardest forwards around, Andy Earl, Dale Atkins , Don Hayes etc, but Wyllie and his Assistant Doug Bruce encouraged inventive back play. Wayne Smith makes that point in his 2023 book.

M
MM 47 days ago

Of course it’s all about Canterbury GP! How tiresome you are with your witterings…..

N
NHinSH 48 days ago

Such a negative article, much written is.


How can we grow the game when those who are supposed to be chapioning it spend most of their time bagging the very same game.

j
johnz 47 days ago

Since when did journalists get tasked with promoting the game? Negative news sells. Besides, you have to admit he's got a point.

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