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'What are they doing?!': Six Nations rebrand panned on X

Peter O'Mahony of Ireland lifts the Six Nations Trophy following the team's victory during the Guinness Six Nations 2024 match between Ireland and Scotland at Aviva Stadium on March 16, 2024 in Dublin, Ireland. (Photo by Charles McQuillan/Getty Images)

The Guinness Six Nations became the latest rugby brand to revamp itself with a “supercharged” orange identity ahead of the 2025 campaign.

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The warm colour palette was chosen to reflect the feeling of “optimism the fans feel when getting together at the end of winter” to experience the Six Nations.

Extensive research was undertaken ahead of the rebrand, with “fans, target audience members, Unions and Federations, and international rugby players” engaged.

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The logo formalises the gender identity of the men’s version of the Six Nations with a capital “M”, aligning with the women’s version.

The rebrand has caused angst on X with exisiting Six Nations fans highly critical of the new look.

Daily Mail rugby writer Chris Foy called it an “abomination” and asked “what are they doing?!”.

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Fans were equally unimpressed: “There is absolutely no way this passed market testing… if it ‘did’ – I can only imagine it was done by an agency who were allowed to mark their own homework.”

Another fan wrote: “Genuinely one of the worst things I’ve ever seen. Bravo.”

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The rebrand brings the men’s tournament branding in line with the women’s and U20 style, with all three competitions using the same font and bold colour type.

Go behind the scenes of both camps during the British and Irish Lions tour of South Africa in 2021. Binge watch exclusively on RugbyPass TV now 

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Easy_Duzz-it 5 hours ago
Scott Robertson has to take charge of his All Blacks in 2025

Super rugby is bleeding . when was the last year super rugby made profit ? . Real growth is determined by how much money you generate . Remember super rugby is a business first and currently it's not optimal . Australia will always be wiping boys in super rugby , they don't have the path ways that we do . In Australia union is made for private school kids and with that in mind it'll never grow bigger than what it is . And the South africans would be wiping boys again if they came back to super rugby . because the time differences is too much on the body . So super rugby as a genuine profitable product is a lie .


So what's the plan ? . It's quite simple really you cut off super rugby and stop the bleeding . put all the money back into the remaining competitions . Get the 1st 15 back on tv and have content creators at every level of the game making highlight reels for all the up and coming stars . the faster people know who players are , the interest will grow . streamers are the new stars of this generation . So NZRU should follow suite . watch these kids from 1st 15 and follow them all the way to the top . Some will succeed but most will fail . But that's the real point of interest . To see who will make it . And who wont .


Of coarse the quality of rugby will drop for a little , but once rivalries spark again . it wont take long for performances to lift and with that quality will only improve . All of a sudden the player exodus is a hoax just like covid and only our very best players leave to off shore pastures because they conquered every level in New Zealand and theres nothing left here to do .


I also have no ideas for equilibrium . I only have simple and easy solutions for the current problems in NZ rugby . You said we 20 of our best are currently off sure . Being the best means you are good enough to wear the All Black jersey . Currently only 3 players off shore would fit that criteria . Mounga , Frizell and Fainga nuku . so who are the rest ? . I also haven't read any stories about 100k offers to any up and coming talent . If there's a link you would like to share on that matter , I would definitely take the time to read it . Also don't be worried about who will play for the All Blacks and who wont . 10-15 years ago the "Tongan Thor Taniela Tupou" was a menace in 1st 15 he left to play for the wallabies . Yes he would have been a great asset for the All Blacks . But at the end of the day . Money only keeps the lights on , We only want players who want to play for the black jersey no matter where they play in the world .


We don't poses the world cup . But we are still the best in the world at rugby , of that I have no doubt . And if Razor gets his way results will follow quickly .

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