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'The World Cup is every weekend' campaign to reach new audiences
The National Rugby League (LNR) in France has today launched a large-scale national communication campaign in an attempt to reach new audiences currently unfamiliar with the Top 14.
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“The World Cup is every weekend with the Top 14” is the message they are aiming to convey, as they hope to encourage as many people as possible to attend live matches and experience the beauty and excitement of the game alongside regular fans, much in the same way that fans from all nations and backgrounds came together to enjoy the Rugby World Cup that was held in France.
The campaign will be circulated for a month on TV channels and across all digital platforms, mainly on TikTok and with a dedicated media plan to reach an increasingly younger, more feminine audience that is less accustomed to Top 14 contests.
The 30-second video draws parallels between the enthusiasm experienced with fans from around the world in stadiums during the world cup and the experience lived in the Top 14, a professional championship that offers a spectacular show every weekend, both on the field with over 100 Top 14 players who participated in the world cup, and in the stands.
In round 10, that has just been played, the league produced some thrilling tries, with the Top 5 on show in the video below.
Maxime Baudonne’s diving finish for Racing 92 is well worth seeing, and then Castres Olympique came up with a brilliant team effort that was scored by Pierre Popelin but included a sublime inside flick from Fijian star, Leone Nakarawa.
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Racing 92 currently lead the competition.
Top 14
P
W
L
D
PF
PA
PD
BP T
BP-7
BP
Total
1
Racing 92
10
7
3
0
34
2
Pau
10
7
3
0
31
3
Stade Francais
10
7
3
0
31
4
Bordeaux
10
6
4
0
28
5
Toulon
10
6
4
0
28
6
Castres
10
6
4
0
28
7
Toulouse
10
6
4
0
27
8
Clermont
10
5
5
0
23
9
La Rochelle
10
4
6
0
21
10
Bayonne
10
4
6
0
19
11
Oyonnax
10
4
6
0
16
12
Lyon
10
3
7
0
16
13
Perpignan
10
3
7
0
13
14
Montpellier
10
2
8
0
11
Comments on RugbyPass
“Cortez Ratima is light years ahead of anyone on current form, while TJ Perenara has also skyrocketed into contention following the unfortunate injury to the talented Cam Roigard.” At last some sanity. Hitherto so many pundits have been wittering on about Finlay Christie to the point one wondered if they were observing a FC in a parallel universe where the FC they saw wasnt just the mediocre Shayne Philpott project of Fosters hapless AB reign in the real world. Ratima, Perenara and Fakatava are the ONLY logical 9s for Razor now Roigard is crocked.
2 Go to commentsThis game was just as painful as the Hurricanes game. It was real fork-in-the-eye stuff.
2 Go to commentsNow if they could just fire the Crusaders ground PA guy who likes to play his dance music and just loves the sound of his own voice the entire game, even when play is going on. And I thought their brass band thing of a few years ago was bad.
5 Go to commentsUnfortunately when you lose by far the two form players this season in Roigard and Aumua, you're left replacing two game changing Tanks with a couple of pea-shooters. Which is also about the speed of TJs pass.
2 Go to commentsBit rich coming from the guy with zero loyalty to anyone or any team, including happily taking a players place in a league world cup squad because well, SBW wanted to play in it and thus an already named player got told he was no longer going. And airing stuff like this, which may or may not be true, doesn't exactly say you're a stand up guy either SBW. Just looking to keep his name in lights as usual.
37 Go to commentsTamati Tua. …the Taniwha NPC midfielder. Ollie Sapsford, Hawkes Bay NPC midfielder…doing well
2 Go to commentsFiji deserve to be in the rugby championship, fans love seeing the Fijian national team play, the Fijian Drua is a wonderful idea but the players can still be stolen to play for NZ and AUS…
1 Go to commentsThe first concern for this afternoon are wheather forecast…
1 Go to commentsWhy cant I watch Rugby games please?
1 Go to commentsBeautiful shot from Finau, end of story. Gutted for Shaun Stevenson though.
4 Go to commentsThe Chiefs definitely didn’t win ugly. They had the superior scrum, a dominant lineout, and their defence was excellent once the Waratahs scored their two tries (thanks to some lucky refereeing calls mind you). They put pressure on the Waratahs lineout throughout the game, and the mind boggles as to why the referee did not award a yellow card or a penalty try against the Waratahs for repeated scrum infringements on their own try line before Narawa’s first try. And the Chiefs were slick with their passing and running angles on attack. It was a dominant performance all round, even with many questionable refereeing decisions.
1 Go to commentsWasnt late. Ref 2 assistants andTMO all saw it so who are you to say it was?
4 Go to commentsAre the Brumbies playing the Blues twice in a row?
4 Go to commentsBig difference from the Saders. Forwards really muscled up and laid a solid platform. Scooter brought some steel and I liked the loosie combination. Newell has been rather disappointing this season but stepped up big time - happy also to see Franks dot down. He should do that more often! Reihana had a good game and there seems to be more flair and invention with him in the saddle. McNicoll plays well from the back and is reliable plus inventive when he joins the line. Keep it up chaps!
5 Go to comments🤦♂️🤣 who cares who’s the best . All I know is the All Blacks have the star coach but have few star players now …
33 Go to commentsJe suis sûr que Farrell est impatient de jouer avec Lopez et Machenaud et d’être entraîné par Collazo… 🤭
1 Go to commentsAn on field red (aka a full red) in SRP must surely carry a bigger suspension than a red card given by the bunker as that carries a 20 minute team punishment. Had Damon Murphy abdicated his responsibility as a ref and issued both Drua players a yellow, which would have been upgraded to a 20 minute red by the bunker, that would have killed Australia and New Zealand’s push for the 20 minute red to be trialled globally from July this year.
11 Go to commentsEver so often you all post a Danny Care story that isn’t the announcement that he has finally re-signed for one more, victory tour season at Quins and I’m just like, “well you fooled me again!” My absolute favorite player ever, we need to make his final year at the Stoop (and Twickers) official already. I know he supposedly snubbed France but I won’t feel better until he signs.
1 Go to commentslate hit what late hit it wasn’t at all late and can clearly see he was committed before the tackle
4 Go to commentsChristian Lio -Willies 2 try perfomance was a standout. As was captain Scott Barrett. Up front was where the boys won it.They are a great team and players. Fantastic Crusaders , you can keep going.
5 Go to comments