The keys to Leinster's success and why the rest of Europe should be worried
As soon as Leo Cullen walks in the Aviva Stadium door next Wednesday morning for the new season’s Champions Cup launch, the “Drive For Five” hype surrounding Leinster will ignite.
Winning last May in Bilbao elevated the Irish province onto the four times champions pedestal solely occupied by Toulouse since 2010, and all the midweek talk expected to emerge from Dublin will be how Cullen and co can successfully defend their title in Newcastle next May.
This wholesale optimism will make for change. Not so long ago, Leinster turned up at this annual pre-tournament event minus a spring in their step.
Take 2016. Four years had passed at that stage since a swashbuckling Joe Schmidt-coached Leinster completed its hat-trick of European triumphs, and belief a fourth title could be annexed any time soon was a million miles away due to Cullen’s disastrous first campaign.
They were unforgettably stuffed by Christmas 2015. Four successive defeats, toothless attack (just two tries scored in 320 minutes) and leaky defence (nine tries conceded) all horribly to blame.
Not since 1998, when Cullen was a callow kid taking second row baby steps, had European results been so desperate, and their winter to forget culminated in a humiliating 41-point January drubbing at Wasps. Embarrassing.
There was pity for the former skipper who had lifted the trophy three times. He’d only been thrust into the role he didn’t want because Matt O’Connor was unceremoniously sacked and his inexperience – just a single year as assistant – left him severely exposed.
Another losing campaign could have spelt his premature end. Instead, hope was kindled by a gutsy semi-finals run and with the cup then won in his third season, the 40-year-old is now unimpeachable at the head of an organisation capable of dominating for many years to come.
Cullen is clued into the potential. His three-fold objective for 2018/19 is to be the top team in Europe again, to maintain a band of brothers mentality and for his squad to be humble as they go about their work. That’s a clear warning to their Anglo-French Champions Cup challengers that they will not be easily dethroned.
Leinster’s admirable ambition, though, doesn’t begin and end with the 44-strong first-team playing squad backed up by a 19-strong academy at their University College Dublin headquarters. It’s rooted much deeper, the message filtering all the way down to the province’s grassroots where €4million is annually pumped in to cater for its 71,000 participants in 72 clubs and 560 schools across a 12-county hinterland.
One for all, all for one is the inspired mantra. Sit in on any of the multiple minis rugby coaching courses Leinster are currently conducting and the message is one of total inclusivity, that “you are one of us” and have a part to play in nurturing the young stars of tomorrow. They are actively selling this dream, that every entry-level volunteer coach can potentially play a part in helping the province stitch even more European champions stars over the club’s crest. That’s an enviable, octopus-like reach for hearts and minds which no Champions Cup rival can match.
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It wasn’t always this way. Previously there was a tendency for Leinster to be dismissively portrayed as a posh south Dublin-only set-up which exclusively sourced its talent from fee-paying schools. Even Leicester Tigers believed this to be true, the English Premiership club at one stage actively scouring the Irish capital in a bid to build partnerships with these expensive colleges.
However, not only were the Tigers warned off this schools scent eight years ago, but Leinster also set about cornering the market beyond their traditional south Dublin doorstep. An enormous roster of over 100 community coaches are now employed to daily spread the message in non-rugby areas, Cullen acknowledging this work last May when highlighting how 18 of the 21 player contracts signed were with players who played for clubs and schools around the province before making the grade professionally.
It’s the homegrown Leinster way, the “brothers bond” that has made them more than a match for French and English money. This flourishing two-pronged school and club production line is why they are comfortably absorbing hiccups such as the summer exits of Joey Carbery and Jordi Murphy.
Sheer delight in watching fresh local talent emerge – the likes of Jordan Larmour and Dan Leavy head the latest list – is why 12,500 season tickets were sold during the recent off-season. If supporters were only interested in seeing seasoned stars such as Johnny Sexton, they would pick and choose their fixtures more carefully. Instead, they have signed up to watch Leinster’s every move regardless of week-to-week team selection and regardless of how antiquated the RDS is, one ancient stand fit for bulldozing and three other temporary structures all lacking in frills. These are basic facilities a world away from the creature comforts of Aviva Stadium where they host their biggest fixtures in front of 40,000-plus crowds, but the RDS loyalty they now tap into encapsulates the province’s remarkable transformation from the much-unloved entity they once were.
Average league attendance when Cullen quit as a player in 2005 to move to Leicester was only around 3,000, but there is now expectation even more than the current 12,500 repeat fans will snap up season tickets when the planned €20m redevelopment of the RDS increases capacity in a few years to 21,000.
‘I know I speak on behalf of the players when I say we’d love to play in front of a full house for every PRO14 fixture here at the RDS,’ wrote Cullen in his programme notes for the routine Saturday night dismissal of Edinburgh in front of 13,476. ‘Is that possible? We’d love to think so.’
Improved facilities and likely increased attendances will only strengthen Leinster’s strong hand. Numerous rival clubs repeatedly amass year-on-year debt, but Leinster turned a small profit on their €16m income last term and have achievable ambitions of growing that surplus as sponsors are queuing up to get on board the winning bandwagon.
All the while, Cullen is revelling in the success with a level head. August 2016 was the crucial month that transformed his fledgling tracksuit career, making him a real asset to Irish rugby worthy of consideration when Schmidt eventually departs the national team. No one will ever know how Leinster would have fared if Kurt McQuilkin, who quit for family reasons, stayed and Cullen went into his second season sticking by the same formula that failed in season one. However, presented the chance to try something different, his surprise recruitment of Stuart Lancaster was followed by an emboldened attitude to fully trust apprentice players.
It was why Cullen attended the 2016 European launch a few weeks after Lancaster’s arrival claiming Leinster were back even though the prevailing consensus was they were nowhere near the required level to succeed. ‘We have got lots of ambitious players that want to prove themselves at the highest level,’ he said at the time. ‘Sometimes having disappointment along the way is a good reminder how much this actually means to us. We want to be successful.’
Now they are unquestionably Europe’s No1 club and ready to embrace the ‘Drive for Five’ hype.
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Comments on RugbyPass
We had during the week twilight footy, twilight cricket, tw golf plus there was the athletics club. Then the weekend was rugby 15s plus the net ball, really busy club scene back then but so much has changed and rugby has suffered. And it was all about changing lifestyles.
6 Go to commentsIn the 70s and 80s my club ran 5 Senior sides plus a Vets. Now it is 2 sides with an occasional 3rd team. Players have difficulty getitng to training now, not sure why and the commitment is not there. It seems to me more a problem of people applying themselves and not expecting to turn up and play whenever they want to.
6 Go to commentsROG’s contract is until 2027. The conversation about a successor to Galthie after RWC 2027 may be starting now. We can infer that Galthie’s reign stops then. He is throwing the Irish Coaching Job angle in because he is Irish. The next Irish coach MUST be Leo Cullen. As well as being the best coach available, coaching the vast majority of Irish Internationals week in week out, he has shown incredible skill at recruiting the best coaching staff for the job in hand. That was a failing in France. Cullen is a shrewd guy and if there is a need for foreign coaches underneath him he won’t hesitate. Rightly so. Ireland does need to start to bring Irish coaches through. Not just at the professional level but we need to train coaches to man new pathways for developing kids from schools/clubs up through the divisions.
7 Go to commentsNo Islam says it must rule where it stands Thus it is to be deleted from this planet Earth
18 Go to commentsThis team probably does not beat the ABs sadly Not sure if BPA will be available given his signing for Force but has to enter consideration. Very strong possibility of getting schooled by the AB props. Advantage AB. Rodda/Skelton would be a tasty locking combination - would love to see how they get on. Advantage Wallabies. Backrow a risk of getting out hustled and outmuscled by ABs. Will be interesting to see if the Blues feast on the Reds this weekend the way they did the Brumbies we are in big trouble at the breakdown. Great energy, running and defence but goalkicking/general kicking/passing quality in the halves bothers me enormously. SA may have won the World Cup for a lot of the tournament without a recognised goalkicker but Pollard in the final made a difference IMO. Injuries and retirements leave AB stocks a bit lighter but still stronger. 12 and 13 ABs shade it (Barret > Paisami, Ione = Ikitau, arguably) Interesting clash of styles on the wings - Corey Toole running around Caleb Clark and Caleb running over the top of Toole. Reece vs Koro probably the reverse. Pretty even IMO. 15s Kelleway = Love See advantage to ABs man for man, but we are not obviously getting slaughtered anywhere which makes a nice change. Think talent wise we are pretty even and if our cohesion and teamwork is better than the ABs then its just about doable.
11 Go to commentsCompletely agree. More friday night games would be a hit. RFU to make sure every club has a floodlit pitch. Club opens again Saturday to welcome touch / tag. Minis and youths on Sunday
6 Go to comments1.97m and 105Kg? Proportionately, probably skinnier than me at 1.82 and 82kilos. He won’t survive against the big guys at that weight.
55 Go to commentsThe value he brought to the crusaders as an assistant was equal to what he got out of being there. He reflected not only on the team culture but also the credit he attributed to the rugby community. Such experience shouldn’t be overlooked.
7 Go to commentsGood luck Aussie
11 Go to commentssmith at 9 / mounga 10 / laumape 12 / fainganuku 14
54 Go to commentsBar the injuries, it’s pretty much their top team …
2 Go to commentsDon’t disagree with much of this but it appears you forgot Rodda and Beale, who started at the Force on the weekend.
11 Go to commentsExcept for the injured Zach Gallagher this would be Saders best forward pack for the season. Blackadder needs to stay at 7, for all of Christies tackling he is not dominant and offers very little else. McNicholfullback is maybe a good option, Fihaki not really upto it, there was a reason Burke played there last year. Maybe Havilli to 2nd five McLeod to wing. Need a strong winger on 1 side to compliment Reece
1 Go to commentsTo me TJ is clearly the best 9 in the competition right now but he's also a proven player off the bench, there's few playmaking players who can come off the bench as calm and settled as he is, Beauden can, TJ can and I doubt any of the scrumhalves in contention can, if they want to experiment with new 9s I want him on the bench ready to step in if they crumble under the pressure. The Boks put their best front row on the bench, I'd like to see us take a similar approach, the Hurricanes have been doing similar things with players like Kirifi.
54 Go to commentsROG has better chance to win a WC if he starts training and make himself eligible as a player. He won’t make the Ireland squad but I reckon he may get close with Namibia (needs to improve his Afrikaans) or Portugal. Both sides had 1000:1 odds to win the RWC in 2023 which is an improvement on ROG’s odds of winning a RWC as a coach. Unlike Top 14 teams, national teams can’t go shopping and buy the best players - you work with the available talent pool and turn them into world beaters.
7 Go to commentsthat backline nope that backline is terrible why would you have sevu Reece when he’s not even top 5 wingers in the comp why have Blackadder when there’s better players no Scott barret isn’t an automatic the guy is more of a liability than anything why have him there when you have samipeni who’s far far better
54 Go to commentsAh, good to find you Nick. Agree with everything about Cale. So much to like about his game
55 Go to commentsNot too bad. Questions at 6, lock and HB for me. The ABs will be a lot stronger once Jordan and Roigard return. Also, work needs to be made to secure Frizzell back for next season and maybe also Mo’unga; they’re just wasting time playing in japan
54 Go to commentsOn the title, i wonder for many of those people it is a case something like a belief in working smarter, not harder?
1 Go to commentsForget Sotutu. One of those whose top level is Super Rugby. Id take a punt on Wallace Sititi Finau ahead of Glass body Blackadder.
54 Go to comments