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Simon Middleton: 'The World Cup was absolutely huge, but I do worry for the game'

LONDON, ENGLAND - SEPTEMBER 27: Megan Jones and John Mitchell, Head Coach of England, with the trophy following victory in the Women's Rugby World Cup 2025 Final match between Canada and England at Allianz Stadium on September 27, 2025 in London, England. (Photo by Alex Davidson - World Rugby/World Rugby via Getty Images)

It was a truly great Rugby World Cup for many reasons, and it all starts with the magnitude of it. The engagement between the players and the crowds, along with some strong team and individual performances and the overall spectacle, significantly contributed to growing the game.

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But on the field, nothing can be 100% perfect, and I do think, alongside some great performances, we also had some disappointing ones.

An example of one of the success stories is a team I have observed closely over the last couple of years and that’s Japan. I have witnessed how they have developed their game, and I thought it was reflected perfectly at the World Cup.

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In what was a very tough pool, aside from that initial first 20 minutes spook, they enjoyed good moments against Ireland and created a great opportunity to make it a one score game with 25 minutes still to play, that interception by Eve Higgins ended up defining the game.

Then, when they faced the Black Ferns, their set-piece was outstanding, with a 100% scrum and a 82% lineout success, against the Black Ferns’ 73%. Aligned to that they scored first in both halves and finished with 19 points on the scoreboard, something no other side achieved against the Black Ferns until their semi-final defeat to Canada.

And finally, that comeback in the second half against Spain, turning a 5-14 half-time deficit into a 29-21 victory.

Their outcome goal was to get out of their pool, and although they didn’t achieve this, they still achieved many of their performance goals. Which for me, and in the context of their world ranking, made it a World Cup they could be proud of.

We can add Fiji to the same ‘success’ category, particularly their 28-25 win over Wales in their final pool match.

However, on the other end of the spectrum, I thought Australia were disappointing. Some may disagree, but in the end, the Wallaroos only won one game, clinched a 31-point draw and suffered two heavy defeats. Considering their trajectory from before the World Cup, their potential didn’t materialise in the tournament.

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At the same level, I would put Wales and Italy, who were my dark horses, as I had predicted them to qualify for the quarter finals or even potentially for the semi finals. Unfortunately, they didn’t play for most of the tournament and only regained some of their prior strength when they clashed with Brazil. I felt Wales were also a letdown, not just because they finished with no wins from three, but because of the nature of their defeats.

They need a big change, and I do think it is coming, as (head coach) Sean Lynn has already opened the door to new young players, which for me is the light at the end of their tunnel.

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Now, let’s get down to the stardust players’ discussion, here’s my best seven. First of all, Ellie Kildunne. She delivered, doing so many unbelievable things and was so influential in England’s World Cup victory. Then, New Zealand’s Jorja Miller and Braxton Sorensen-McGee, who are two phenomenal talents.

Hannah Botterman was immense in everything she got involved in. Aseza Hele has to be included because she was so exciting to watch and was so influential in South Africa’s tournament performance.

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And, of course, Sophie de Goede, who was outstanding from start to finish. She is the type of player I would take to war with me, as she can do everything! She has so many facets to her game, from being a strong ball carrier, a remarkable jackler, a sharp kick taker and a great leader.

As for the standout teams, England and Canada were outstanding, mainly the Red Roses. Whilst I thought England were superb in the final, for me Canada had the best game performance from the whole tournament, when they completely dominated the Black Ferns in the semi-final.

But there’s a third team who deserves to be added to this class as well, and that’s South Africa. They frightened the socks off the Black Ferns in the quarters. That first half was such a marvellous tactical masterclass by the Springbok Women and Swys de Bruin, who completely bamboozled New Zealand. It was maybe the best first half of the entire World Cup as it had it all.

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With all that said, I do worry for the game. The World Cup was absolutely huge in promoting the game, and pushing for more engagement, reaching more corners of the world. However, in terms of competitiveness, I’m not sure. England demonstrated they are even further ahead of everybody else than before.

This is due to several reasons, the investments in infrastructure, the PWR, the pathway programmes and most critically, the guidance of head coach John Mitchell.

It’s fair to say, and as Mitchell acknowledged, he inherited an outstanding squad and a well-resourced programme. But he has taken them to the next level. I think this is down to a couple of key areas.

Firstly, Mitchell spoke early in his tenure about the programme, although well supported, was in his opinion still under resourced. This is clearly an area he has targeted, in terms of improving the staffing, the facilities, and the other add on details that improve the performance environment and help to support those crucial off-field one percent gains.

Secondly, early on in his appointment, when it came to their on-field performances Mitchell regularly referred to the phrase ‘letting the handbrake off’. What does that mean? Well, I understood it as, freeing the players up from a structured to a more unstructured game and in doing so allowing them to play more freely and take more chances. Certainly, if you look at some of England’s earlier performances under him you can see this reflected clearly in their game.

In essence the team moved almost completely away from any form of attacking structure and adopted a just run/play approach. Whilst England scored points, they also made plenty of errors and although they kept getting the job done their performances were in general, inconsistent.

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Over time, this approach has been tempered and adapted to a point where some would say resembles the pre–John Mitchell England. Their game model being centred more around field position management and set piece dominance.

However, for me, you can now clearly see how the start point of the ‘letting the handbrake off’ philosophy manifested itself into the psyche of the team, of certain individuals, which ultimately paid off in the Red Roses World Cup performances. Mitchell’s philosophy seems to have been to create an environment, that allowed key players like Meg Jones and Kildunne to perform at their mercurial best, and we all saw how influential those players were for the Red Roses.

At the same time, he seems to have created an innate ability of the side to seize the moment and the opportunities in front of them. Their attacking momentum was simply irresistible, with teams unable to contain their attacking pace, power and relentlessness.

On reflection, in terms of a game model, it seems Mitchell may well have gone around the houses to get back to pretty much where he started, a territory based, set piece dominated game that relied on forwards to get the job done. But the intricacies of his route to getting their clearly brought the best out of his most influential strike players, who in the end stuck gold.

With England travelling at even greater knots, the question is: can anyone catch them?

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Right now, I can’t see how without significant investment. Is anybody capable or willing to invest in the women’s game like England is? Categorically, I would say not.

It can seem quite daunting for other international sides when they look at England and realise that they need to invest strongly in multiple areas to have a chance of reaching the same level.

I’m not sure if all governing bodies look at it in the same way as the RFU, as they might be asking the question of whether there’s any guarantee of success even if they invest millions of pounds, euros, or dollars. And for the game, this could be a problem moving forwards.


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9 Comments
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spacejay 3 days ago

A lot of people who watch the game more then me think that the next powerhouse in womens rugby is going to be France.

I think Middleton is doing himself a disservice. Having watched Red Roses ever since the games have been shown on terrestrial TV and the Youtube replays of Sky coverage before then I don’t really get all this stuff about ‘letting the handbrake off’. I don’t find them half as entertaining. What was the try against Canada in 2022 semi final about if it wasn’t letting the hamdbrake off? They were the best side in the world but just had too much against them in the final. I don’t agree with everything Middleton says but Mitchell hasn’t improved them at all in my book. They just didn’t have to face what the 2022 team faced.

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DM 46 days ago

England masters of pouring big money into lesser sports(rugby indoor cycling etc) and crowing over the results. Fact is there are barely 4 professional teams inthe WORLD and 1 of them,Canada,needed crowdfunding to qualify. That made NZ results very disappointing.Australia if professional would be a much bigger threat. Some perspective over the recent tournament is called for.

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CN 45 days ago

A few things


1. England compete in many sports across the board and have had success, football, cricket, many of the Olympic sport in and outside the cycling arena, hockey and celebrate the success equally, as all countries do.

2. There are more than 4 professional teams in the world but you may have a different definition of ‘professional’ than I do, but certainly many of the RUs pay their women to play.

3. See above, Australia being one of the unions to pay their women, they are to a degree inflicted with the same issues as their men’s national team competing against sports when attracting players.

4. Poorfour as addressed the Canada misrepresentation far more articulate than I could.

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Poorfour 45 days ago

Canada did not “need crowdfunding to qualify”. They were already qualified, already funded by their union and like all sides their travel and accommodation costs were covered by WR. What they crowdfunded for was to enable a longer preparation period, including a SH tour before RWC 2025 to give the players additional game time.


Yes, England have invested more and more consistently than other sides. They’ve also shown that with investment women’s rugby can be profitable at the international level (and achieved that 5 years ahead of schedule) and have a credible plan for it to be profitable at club level - something the men’s game has never achieved - within 10 years.


And I’d hardly call the article you’re responding to “crowing”.

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CN 49 days ago

I think we are living in an age where players are more likely to speak out about the relationships and support from their unions, we seen it with Ireland, we’ve seen it with Wales and more recently with Scotland, and NZ before the 2021 were unhappy with the coaching staff. This may lead unions to listen and offer more support in terms of resources if only to quieten the noise.

d
d 46 days ago

Given the performance of those sides I suspect there might instead be more emphasis on performance for the expense, rather than just having a jolly good time.

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BC1812 50 days ago

So is Midds saying that other countries won’t catch England because other Unions will not put in enough money because there is no guarantee or little chance of success? I hope that is not the case and at least they try.

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Poorfour 50 days ago

I think he is… but my rejoinder would be that the alternative is even worse. If the other unions had seen England invest heavily over multiple World Cup cycles only to fail to claim the main prize, what is the incentive to invest?


I would also ask whether he’s thinking a bit too narrowly about where the competition might come from. Canada probably can’t invest much more than they already have; New Zealand have to decide if they are willing to prioritise 15-a-side as much as they do 7s, Australia already seem to have given up on winning their home World Cup and France are, well, France.


But South Africa? They have only really been investing in the game for 18 months or so, and are already good enough to beat Italy and the NZ second string, and seriously challenge the Black Ferns proper for half a game. In 4 years time, I would expect them to make the semi final, and wouldn’t be surprised to see them as finalists.

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