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Scott Robertson's biggest mistake as All Blacks coach

Scott Barrett and Scott Robertson of New Zealand. (Photo by Phil Walter/Getty Images and Hannah Peters/Getty Images)

Scott Robertson’s era as All Blacks head coach will go down as a fascinating period in New Zealand Rugby, the most successful Super Rugby coach in history falling on his sword and stepping away with mutual agreement.

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It is a bizarre outcome that few would have seen coming when he took over from Ian Foster following the 2023 Rugby World Cup. The first game under Robertson was in July 2024, just 18 months ago. In just a year and a half after officially starting matches it has unravelled.

In the beginning, there was a surprising approach to start Robertson’s tenure: the players selected. He picked Foster’s players. He picked old veterans like TJ Perenara, who in the end, betrayed him.

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Instead of starting a new era of All Black rugby with an eye to 2027, Robertson was not bold enough. He had five rookies, but no Ruben Love, no Peter Lakai, those rookies all came into the squad in the dark of the night as shadow players. The first Test against England had no debutants.

It said a lot. That he had a deep desire to maintain the All Blacks winning ways and he was willing to back Foster’s players to do so. It came from a good place but was ultimately a bad deal to make. It was a weak decision.

Many of the same players he trusted endured a hellish 2022 with Robertson on the outside appearing to be publicly happy about their situation. These are also the same group of players that have suffered at the hands of the Crusaders for seven straight years with their respective New Zealand teams.

These two situations are a melting pot for resentment and bitterness that if cracked open, would fracture a team.

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The All Blacks are not the Crusaders. Bringing the Crusader way into an environment with already lingering resentment for the Crusaders and perhaps Robertson, is a recipe for disaster.

It doesn’t seem like a situation that Robertson read too well or necessarily understood. If he wanted to do that, he needed to be strong and clean out the veterans and build from square one, or pick a majority-Crusaders squad. He did neither. He was even crazy enough to bring ex-captain and Foster’s number one man Sam Cane back in for a swansong tour.

Ex-Crusaders forward coach Jason Ryan was already there and retained his position as an assistant. Robertson brought in his same backroom from the Crusaders, Scott Hansen, Tamati Ellison, plus Leon MacDonald from the Blues and Jason Holland from the Hurricanes for extra help.

Robertson and MacDonald have already split ways before. After the 2017 Super Rugby championship, MacDonald left the Crusaders for ‘family reasons’ to return to Tasman. One year later he’s the head coach of the Blues. One plus one isn’t two here. Is it any surprise that MacDonald was the first assistant to leave, a second time around.

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The entire coaching staff underneath Robertson had no prior success in their own right as head coaches and only Hansen brought any international experience, having been an assistant with Japan.

If there was anything to be learnt from Ian Foster’s era it is that the assistants matter, greatly. There were two distinct All Black teams under Ian Foster, the shambles of 2020 until mid-2022, and the slick juggernaut that emerged with Joe Schmidt and Jason Ryan on board from 2022-23. The 2023 All Blacks might be one of the greatest of all-time. If Jordie Barrett’s penalty goal was two metres to the right they would undisputedly be.

The Blues won the Super Rugby title after MacDonald left and underachieved with him at the helm. Holland similarly was still cutting his teeth as a first time head coach at the Hurricanes. Hansen has been an assistant coach in many places around the traps, with the most success under Robertson in the final years of that Crusader rein.

For international rugby, this was a very, very green coaching staff. The most experienced was Jason Ryan, who had played a big part in getting the All Blacks into the 2023 Rugby World Cup final. And to be frank, without Robertson’s name at the top of the tree, the group would not have inspired much fanfare.

Robertson failed to make his mark early in his tenure by laying down a clear marker towards 2027, deferring to Foster’s players and enabling more player power in an era with the most player power.

He picked Scott Barrett as his captain, who clearly doesn’t enjoy the role. At Super Rugby level where you don’t have to do media, you can just be the team leader behind closed doors. For the All Blacks, you are the face and voice to the nation. Answerable to the nation. You owe the nation.

If you turn up the press conference and give nothing and act like you don’t want to be there, you’ll do nothing to inspire the nation. And for that reason almost entirely, Scott Barrett is unsuitable to be All Blacks captain. The disdain for his duties is clear for anyone around him.

Sam Cane didn’t necessarily like the media, but when he spoke, he wanted to address the country, the supporters, and there was certainly feeling behind what he had to say. He wanted to explain how the team was, how they were feeling, what they were playing for. Scott wanted the clock to run out so he didn’t have to answer another question and gave nothing in between.

Is Scott really going to embrace the captaincy role when things like TJ hijacking the Haka with political statements occur?

When your captain doesn’t really want to be captain, as it seemed, that’s an issue if fractures start to come with the group. Will he be able to bring them back together?

The other man the public wanted to be captain is Ardie Savea, one of the few great All Blacks of this time, who was also a big supporter of Ian Foster and publicly backed him during the duress of 2022.

Robertson was damned if did or damned if didn’t pick Savea as captain.

Again, in this era there is no loose forward that can challenge Savea’s position. So he’s undroppable. But he also holds massive influence and therefore natural power within the group as a personality.

Hearing Savea speak on his move to Moana Pasifika indicates perhaps he is less drawn to the All Blacks and more driven towards playing for his people. That seems to be his bigger purpose.

So not only is he undroppable and powerful, his purpose isn’t necessarily aligned with what the All Blacks are.

A man who is untouchable, with power, not fully aligned, will tend to use it to get what he wants. Bending to the needs of Savea or any other player starts to erode the hierarchy, and then they will outright challenge and undermine Robertson.

Particularly when Robertson’s coaching unit are less experienced than the top All Blacks, there is going to be problems growing. What is Scott Hansen going to tell Beauden Barrett about unlocking international calibre defences?

Robertson needed to start with a clean slate, rid house of these veterans but another issue is NZR also is doing everything they can to retain them, bending to their needs and handing them massive contracts with sabbaticals to stay. More player power to navigate, further compounding the problems.

The desire to win now and do the easy thing and defer to Foster’s players in the beginning ultimately sunk Robertson’s ship.

A fresh start for the All Blacks was only half-arsed, a new coaching group but with Foster’s players. The full regime change needed authority, new direction, and boldness that Razor didn’t bring.

Now the next coach will have to pick up the pieces and quickly and find more resolve than Robertson had.

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Comments

118 Comments
D
DC 44 days ago

it wasnt giving players enough oppertunities like ruben love andplaying others out of positions and too loyal to his crusaders

T
Tk 44 days ago

Razor was meant to be the second coming, but he simply bottled it, he choked on day one and never recovered.

P
PMcD 44 days ago

So there’s four main mistakes under Razor . . . .


1) An inexperienced International Coach that hadn’t coached at that level

2) Who picked inexperienced Assistant Coaches, with limited experience at this level

3) Which delivered “Poor” selection from the coaches that led to minimal change

4) Playing “Poor” game & bench tactics, which led to the H2 deficit issues


That pretty much sums up what has happened and I can see why the changing NZR Board didn’t think Razor was the man to deliver the required direction of travel.


I suspect a much more experienced coaching team will be announced shortly that changes at least 3 of those 4 points, if not all 4.

J
JW 42 days ago

Wrong on all four accounts sorry PMCD.


It does sum up the NHs understanding of the situation though. Thats for sure.

O
Over the sideline 44 days ago

Very true. It’s like we all thought Razor would be good so he went out of his way to prove he wasn’t any good.

H
Hammer Head 44 days ago

Are there any other sports New Zealand can get good at?

J
JW 41 days ago

No need, we can just switch to cricket where we have the number 2 ranked ODI team.


In fact I see were actually outranking South Africa, so we can switch to a sport were already better than you guys at, your f#cked!

H
HS 44 days ago

Might also have something to do with the fact that he turned the leading attacking team in world rugby into a team that could not break a defensive line for a whole season… Our attacking threat was coached out of the team… The ABs have been boring to watch and that would have been ok if our defense had been top class but even there we leaked like a sif… Uninspired, bland and weak… Bad trajectory is correct assertion IMO…

D
DP 44 days ago

France were the leading attacking team in world rugby. There’s the problem, supporters blinkered and still thinking the All Blacks were leading the way..

r
rs 44 days ago

Mixed bag. He was too loyal to Crusaders coaches and players in the one hand, Crusader captain who wasn’t the best candidate, replaced all the previous staff with his own people regardless of how good the previous guys were, e.g. Enoka, but then also stuck with some of the same faces but with a game-plan that didn’t suit em.


Ioane at 13 with a game plan that doesn’t use his speed?


Make sense of that!

J
JW 42 days ago

Ioane at 13 with a game plan that doesn’t use his speed?

Welcome to the last 6 years of All Blacks rugby. Hansen even picked Bridge over Rieko!

S
Sam Mounga 44 days ago

Rieko only played 13 once in 2025 (against Wales).

J
JW 44 days ago

Instead of starting a new era of All Black rugby with an eye to 2027, Robertson was not bold enough. He had five rookies, but no Ruben Love, no Peter Lakai, those rookies all came into the squad in the dark of the night as shadow players. The first Test against England had no debutants.

It won’t be fascinating if theres no truth spoken about it.

J
JW 44 days ago

Didn’t agree with your analysis but I think you painted the individuals very well, well done.

v
vr 44 days ago

Great read and very meaninggful comments here too!


The memori of a nation is rather short…It was always, and it meant to be from the point of time zero, to have “new AB” to win. Razor, trying to sit on both chairs - make some innovation, without dropping a winninng percentage shifted to the, what was called “trajectory”. He lost the whole year 2024 - not sure why - it looks like he either had no plan or the plan was wrong.


Yet - AB had both 2024 and 2025 breakthriugh playes of the year - means something was working, but backs are a mess.


Concerning the power of the players - very true - professional sport makes stars, stars make public opinion and cash income, you as a coach stays to clean the mess and if stars are underperforming - you as a coach is wrong…


Hard to find the way around and Ardie surely not overperformed at AB shirt in 2025 - wheather by his own will, or l´most likely due to tactic which not fits him and his abilities. So - got stressed, so stressed the team and media, so Razor - off. Additionally Ardea was Foz Depender and the way it went with Foz was not of the best - yet same the memory of the nation is rather short.

B
Blackmania 45 days ago

Very good article. Very insightful.

I thought Robertson had been chosen to provide new momentum, to innovate. In that context, a few defeats at the beginning would have been forgiven in order to carry out this rebuilding process. Everyone would have been patient — NZR, the media, and the fans — if he had clearly announced a rebuilding plan with clear milestones.


But he did not understand the stakes or the mission. No one wanted a copy-and-paste of what was already no longer working at the end of the Hansen era and during Foster’s tenure.


He locked himself in his fridge for 18 months.

And when he did come out, it was to tell us nonsense about being a “cultural coach.” Robertson completely missed the point.

J
JW 44 days ago

I don’t know if I believe Ben’s brimfire take but the selections were certainly courageous. Of course we don’t really know what to make of that, whether you can or can’t criticize him, as they supposedly had nothing to do with Razor (other than his loosies).


I thought the selection balance was done very well, with a couple of new guys brought in every squad. England we had Finau, Ratima and Perofeta. Argentina Darry and Sititi, Aussie Tosi and Plummer, and the list goes on. His problems were far more intrinsic (and the former selections may have been nothing to do with him, again) in how he used the players (see SBs post) and what we later game to find, and how they were possibly largely dependent on injuries.


You may have envisaged more, but the reality is that you have never had more experimenting than with Razor (ruling out wholesale changes like what Foster did of course).

j
johnz 44 days ago

Well said. Razor never backed himself to take the bull by the horns. Worse, he delegated everything to a bloated and inexperienced coaching team. I honestly think his history of nothing but success gave him a fear of losing. No doubt he will be better for the experience when he gets back on his feet.

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