Rugby Australia risk 'killing the sport' with next rights deal
The next rights deal for Australian rugby is shaping up as make-or-break for the code as one prominent broadcast consultant has warned that Rugby Australia could end up “killing the sport”.
“What you can’t do with this is adapt the ostrich management style,” Colin Smith of GMS told Sydney Morning Herald.
“If Rugby Australia don’t do their homework on what Super Rugby competition is in the best interests of Australia and its broadcast partners, then they’re going to end up killing the sport.
Current rights holder Fox Sports are thought to have less money in the coffers after their record-breaking $1.2 billion deal to secure cricket for the next six years in Australia.
“I think [Fox Sports] will want rugby but it’s not necessarily going to be a significant increase if there’ll be an increase at all,” Smith said. “A whole lot of money was taken out of the system with the cricket deal and with massive increases in the deals for AFL and NRL, while they’ve clearly overpaid for football.
“There is more downward threat for Rugby Australia than there is upward pressure. The question is how do [RA] reinvent the [Super Rugby] model to make sure it’s attractive, to bring back fans and eyeballs and therefore encourage broadcasters to pay.”
Viewership has arrested it’s decline in Australia this season, with a return to four teams seeing modest increases in reported viewership figures. The Waratahs vs Stormers round three clash drew an audience of 102,000 while numbers have weakened since the start of NRL and AFL seasons. The oldest Australian rivalry, the Waratahs vs Reds, attracted 61,000 viewers last week. Overall, their has been a four percent uplift over eight rounds.
SANZAAR Chief Executive Andy Marios added “it’s certainly been a lot more positive than in 2017” and that the continual downturn looks to have finished. He’s “reasonably happy so far, but there’s still a long way to go in the season.”
SANZAAR is understood to be considering a new operating model following its strategic review which looked at the future of Super Rugby, considering a wide range of factors including expansion. Whether the planned future aligns with Rugby Australia’s national interests will raise the debate over whether Australia should go breakaway from the current competition.
Comments on RugbyPass
Not sure the Bulls need another average utility back in their ranks. Chamberlain has been ok for the Sharks but is by no means an X-Factor player. Bulls bought several utility backs which they barely use. A typical example would be Henry Immelman who plays mostly Fullback. The Bulls however have rarely played him this year and he has played wing or centre. Bulls want to build depth but seems like they have too many surplus players
1 Go to commentsABs lost against a side playing without a hooker - The guy playing, had one shoulder. Line outs were a gimme for the ABs, and the last 8 minutes 14 played 14 against a team that had been smashed 3 weeks in a row… Yet with all that possession, with all that territory, with all the advantages they actually had, especially in the last 8 minutes, they couldn’t buy a point. Those last 8 minutes determined if they outplayed the Boks or not. History will show that the Boks completely outplayed the ABs, especially in those last 8 minutes, the business end of any rugby match
226 Go to commentsWould’ve, could’ve, should’ve, didn’t.
226 Go to commentsKok will become a fan favourite
1 Go to commentsI am really looking forward to Leigh Halfpenny playing his first Super rugby game for the Crusaders Playing a long side his former Welsh and Scarlets team mate Johnny McNicoll.Johnny has been playing great, back in a Crusaders jersey.The attack has strengthened big time. Also looking forward to David Havili at 10. David is a class act, it also allows Dallas McLeod to remain at 12. A good thing.
1 Go to commentsIf he had stopped insisting on playing in the backrow, instead of wing, where everyone told him he should, he would have been a Bok years ago….
11 Go to comments‘Salads don’t win scrums’ 😂 I love that.
19 Go to commentsCan’t wait for the article that talks about misogyny in Ireland. Somehow.
16 Go to commentsI would like to see a rule change, when the attacking team is held up over the try line, by allowing the defensive team to restart a goal line drop out releases the pressure for the defensive team, but what if the attacking team had to restart a tap 5m out from the defensive team it gives the attacking team to apply more pressure, there are endless options for the attacking side and it will keep the fans in suspence.
2 Go to commentsLess modern South African males predictably triggered.
16 Go to commentsMy heart is with Quins, but the head is convinced Toulouse have too much. Ntamack is back, his timing and wisdom has been missed.
1 Go to commentsWow, what a starting line up for the Sharks) Tasty up front,kremer vs Tshituka or venter …fiery ,,Lavannini ,,will he knobble etzebeth? Biggest game for belleau?
1 Go to commentsIt was rubbish to watch, Blues weren’t even present. Did what they had to do, nothing more. Should be better next week against canes.
1 Go to commentsI’ve just noticed that this match has an all-French refereeing team. Surely a game like this ought to have a neutral ref? Although looking at the BBC preview of the Saints game, Raynal is also down as reffing that - so there may be some confusion about who is reffing what.
1 Go to commentsIf Havili can play anywhere in the back line, why not first 5. #10.
11 Go to commentsThe dressing room had already left for their summer break before they ran out in Dublin that year, and that’s on the coach. Franco Smith has undoubtedly made progress, particularly their maul, developing squad players and increasing squad depth. And against a very tight budget too. That said they were too lightweight last year and got found out against both Toulon and Munster in consecutive games. Better this season so far but they’ve developed something of a slow start habit occasionally, most notably losing at home to Northampton who played them at their own game. Play offs will ultimately show whether there has been tangible progress on last year, or not…!
2 Go to commentsAustralian Rugby has been a disaster, by not incorporating learning from previous successful campaigns. QLD Reds 2011 - Waratahs 2014. Players, coaches and administrators appoint there representatives for scheduled meetings, organisation’s agreement’s assessments and correspondence. This why a unified Rugby Union under one entity works. Every Rugby nation has taken that path. Was most difficult in the Northern hemisphere with over 100 years of club rugby before the game become professional. Took a lot of humility for those unions to eventually work together.
7 Go to commentsThough Wilson’s sacking was pretty brutal, it wasn’t just down to that Leinster game; Glasgow had a lot of 2nd half collapses that season, in the URC and Europe, and only just scraped into the playoffs. Franco Smith has definitely been an improvement, some players are delivering far more than they did under Wilson.
2 Go to commentsjesus - that front 5!
1 Go to commentsShould be an absolute cracker of a game! Will be great to see DuPont & Ntamack in tandem once again🔥
1 Go to comments