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'If we can’t win, we draw. If we can’t draw, we lose by a point'

Lewis Pearson of Exeter Chiefs has an altercation with Arthur Green of Bath during the PREM Rugby Cup match between Bath Rugby and Exeter Chiefs at The Recreation Ground on September 20, 2025 in Bath, England. (Photo by Peter Nicholls/Getty Images)
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Rob Baxter has spent a lot of time this summer re-educating his Exeter Chiefs squad, and he is the first to admit that nobody will be able to claim they are making progress if they aren’t climbing away from the foot of the table.

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Last season, the Chiefs finished ninth, winning four of their 18 games and picking up 29 points, finishing 15 points behind eighth-placed Northampton Saints but 16 points ahead of Newcastle Falcons.

The newly rebranded Red Bulls will be a completely different animal this season. The investment from the energy drinks giants has allowed them to bring in over a dozen new faces. This influx of talent will turn up the heat on Baxter.

“We have got lots of targets this year, but the most important one is that we have got to establish and re-educate ourselves on what Exeter Chiefs are really about. We have to have a different position in the league.

“It will be very hard to say we have progressed if we stay in ninth or tenth. So there will have to be an improvement with our standing in the league.

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“But to make that progress happen, we need more emotional consistency than anything else across the course of the season. We go as hard as we can to win. If we can’t win, we draw. If we can’t draw, we lose by a point.

“And if we cannot lose by a point, then we lose by two. That’s the kind of attitude I want to see us play with. That kind of attitude allows you to make good decisions during a game as well,” he said.

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Baxter, who takes his side to face the Saints at Franklin’s Gardens on Sunday lunchtime, says that there is a fresh feel to the club, who have a chance to “reset” after the worst top-flight season in their history.

“It obviously feels different, because it is. We’ve got a different group working in the coaches’ office. There are some different players involved in the squad.

“We’ve probably got a little bit of a different approach to pre-season, and we’re trying some new stuff on the field, but for me it feels pretty fresh.

“The one thing I’d like to think is if I was a player and had been involved in last season I couldn’t wait for this season to start and get on and show what I want to be about and how I want to be seen by people around the game.

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“So for us, I think it’s just an opportunity for us to kind of reset where we want to be seen within the game, really,” added Baxter.

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NoLongerARuck 7 minutes ago
Rugby's Greatest Rivalry deep dive - what has happened to the All Blacks’ scrum?

Alot of people have talked about how the AB's are making progress and getting closer to the Boks. Its also important to ask where the net gain has been. In 4 games under Razor the AB's attack failed dismally and struggled to score tries. The Boks outscored them comprehensively. Even so the All Blacks led for long periods in Joburg and Cape Town in 24. They lost each game by one score. They led all the way in Auckland and led for a quarter of the match in Wellington. Razors team always lost control in the final quarter of matches against the boks where the Boks bench completely overpowered them.

Under Rennie the AB's have scored plenty of tries, more than the Boks, they have rediscovered their attacking threat but they have regressed in other areas. Their scrum has totally capitulated, their lineout has been hammered, they are turning the ball over more at break down and in the tackle. They are making mistakes within their attacking template that has cost them and presented the Boks opportunities and so their defence has suffered with the Boks making hay in the last 3 games outscoring them in terms of tries and pts during that period. They have conceded 2 and 3 score leads in the last 3 matches heading into the final quarter. At Cape Town it was 16 points, Soweto 12 pts and in the US 15 pts. The Boks established control of Rennies team earlier and led for longer with AB's forced to chase games. They won the second half in Ellis Park comprehensively and the final quarters in the next 2 matches matches but little else illustrating the lack of control for the AB's.



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