The full-back was excellent for much of a gripping Pool 1 contest, scoring a try and 10 points from the tee to put the Premiership side 20-12 up early in the second half.
Burns went from potential hero to zero in the closing stages, though, as Bath strived to snatch victory after Toulouse fought back to lead by two points, with Sofiane Guitoune scoring his second try of the game.
The Top 14 side were given a let-off when Burns struck a post with a penalty from close range, but things went from bad to worse for the 28-year-old five minutes from time.
Burns burst through for what seemed to be a decisive try, but after blowing a kiss to the crowd and tapping his chest, a broad smile was wiped off his face when Maxime Medard flicked the ball out of his hand before he could touch down under the posts.
A distraught Burns was hauled off moments later and Toulouse held on for a 22-20 win, Medard named man of the match after also scoring a first-half try.
“It is probably something we need to speak about as a squad – celebrating before we score tries,” said Priestland. “As a squad, I just can’t believe we celebrate before we put the ball down.”
“I honestly don’t know what boys think they are going to gain by doing it. For me that is not negotiable. We can’t do that again this season.”
Burns tweeted an apology to his fans: “Today was an ultimate low and a mistake I’ll learn from. I’ll continue to give my best as I always do.
“Lastly just apologies to the boys and the supporters for the mistake. I’ll bounce back… thanks for the support.”
Love this sport for the highs and the lows. Today was an ultimate low and a mistake I’ll learn from. I’ll continue to give my best as I always do. Lastly just apologies to the boys and the supporters for the mistake. I’ll bounce back… thanks for the support ??
— Freddie Burns (@FreddieBurns) October 13, 2018
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