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Paddy Jackson offline as other London Irish signings such as Naholo help drive ticket sales

By Liam Heagney
Waisake Naholo

London Irish have been busy on social media, getting a battalion of their new signings to post video messages to help accelerate their season ticket sales drive ahead of their return to Gallagher Premiership action.

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Waisake Naholo, Curtis Rona, Sekope Kepu and Nick Phipps – one New Zealander and three Australians – are among those to assist, but the club has opted not to court controversy by getting the under-fire Paddy Jackson to play a part in the campaign. 

Along with Sean O’Brien, Jackson is a former Ireland international who has been signed to potentially reconnect the club with the Irish diaspora in the London region.

However, the Ulster and Ireland out-half, sacked by the IRFU in April 2018 for tasteless WhatsApp messages that were revealed in a court case where was found not guilty of committing rape, has been subject to negative headlines generated in recent months that have affected sponsorship of the club.

Irish will make their home match return in the Premiership when they host Sale on October 26 in Reading, but the club has a mountain to climb to regain support lost during their wilderness year in the Championship.  

Attendances at the Madejski Stadium plummeted to an average of just 3,770 per Championship match, a figure not much higher than their lowest crowd for the season, the 2,067 brave souls who turned up to see them play London Scottish.

Irish did have one fixture where they demonstrated the dormant support that still exists for them, their annual St Partick’s Day party match attracting 10,106 when they hosted Doncaster.

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However, attracting a succession of five-figure attendance in the Premiership sounds like a tall order, which is why so many of their big-name new signings have been eager to help get the message out that the club is back among the English elite. 

All Blacks winger Waisake Naholo said in his message: “I’m really excited to come over to London and put on the London Irish jersey. Also, season tickets are on sale now so grab one. Get your friends and your family to grab one and I will see you down at the Madejski Stadium.”

Aussie Kepu also voiced his support. “I’m really excited about joining the London Irish family at the end of the year. Make sure you’re part of the journey this coming season. Jump online, purchase your season tickets and we will catch you all soon.”

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Phibbs added: “Really looking forward to getting over to London later in the year with the family. Looking forward to playing for London Irish and enjoying the boys over there. 

“I already know they are doing some great things and I’m really excited to be playing in the Premiership. Really looking forward to seeing you there at the first game. Get onto the London Irish website and have a look at the membership packages. Join for the journey ahead. Cheers.”

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Flankly 17 hours ago
The AI advantage: How the next two Rugby World Cups will be won

If rugby wants to remain interesting in the AI era then it will need to work on changing the rules. AI will reduce the tactical advantage of smart game plans, will neutralize primary attacking weapons, and will move rugby from a being a game of inches to a game of millimetres. It will be about sheer athleticism and technique,about avoiding mistakes, and about referees. Many fans will find that boring. The answer is to add creative degrees of freedom to the game. The 50-22 is an example. But we can have fun inventing others, like the right to add more players for X minutes per game, or the equivalent of the 2-point conversion in American football, the ability to call a 12-player scrum, etc. Not saying these are great ideas, but making the point that the more of these alternatives you allow, the less AI will be able to lock down high-probability strategies. This is not because AI does not have the compute power, but because it has more choices and has less data, or less-specific data. That will take time and debate, but big, positive and immediate impact could be in the area of ref/TMO assistance. The technology is easily good enough today to detect forward passes, not-straight lineouts, offside at breakdown/scrum/lineout, obstruction, early/late tackles, and a lot of other things. WR should be ultra aggressive in doing this, as it will really help in an area in which the game is really struggling. In the long run there needs to be substantial creativity applied to the rules. Without that AI (along with all of the pro innovations) will turn rugby into a bash fest.

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